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Original Essays | September 15, 2014

Lois Leveen: IMG Forsooth Me Not: Shakespeare, Juliet, Her Nurse, and a Novel

There's this writer, William Shakespeare. Perhaps you've heard of him. He wrote this play, Romeo and Juliet. Maybe you've heard of it as well. It's... Continue »
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    Juliet's Nurse

    Lois Leveen 9781476757445

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Programming for TV Radio & Internet 2ND Edition


Programming for TV Radio & Internet 2ND Edition Cover


Synopses & Reviews

Publisher Comments:

Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!

* Completely updated to include: new programming forms, changes in programming style, and more!

* Updated Glossary!

* Study questions for each chapter

* Companion website for students and Instructor's Manual

About the Author

Dr. Lynne S. Gross has taught radio and television production at a number of universities in both the United States and abroad. She has published 11 books and numerous articles which have appeared in Billboard, Radio Ink, Feedback and the Journal of College Radio. Dr. Gross has served as President of the Broadcast Education Association and was awarded its Distinguished Education Service Award in 1997. Professionally, she worked as Director of Programming for Valley Cable TV and has produced hundreds of radio and television programs.Professor in Radio, Film, and Television department at California State University at Fullerton. Published author, composer, and visual artist; video editor and writer for public television.Assistant Professor at California State University at Fullerton, department of Radio, Television & Film. Has worked at Disney and ABC Television as Executive Director.

Table of Contents

Get answers to programming questions in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer!

Product Details

Gross, Lynne
Focal Press
Gross, Lynne S.
Perebinossoff, Philippe
Gross, Brian
Perebinossoff, Gross, Gross, Lynne, Brian, Philippe
Internet - General
Television - Direction & Production
Radio - General
Recording & Reproduction
Film and Television-Production
Edition Number:
Publication Date:
10.25 x 7.25 in

Related Subjects

Arts and Entertainment » Film and Television » Production » General
Arts and Entertainment » Film and Television » Reference
Business » Communication
Business » General
Computers and Internet » Internet » General
Computers and Internet » Internet » Information
Computers and Internet » Internet » Web Publishing
Engineering » Communications » Radio
Engineering » Communications » Telephony

Programming for TV Radio & Internet 2ND Edition New Trade Paper
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Product details 344 pages Focal Press - English 9780240806822 Reviews:
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