- Used Books
- Staff Picks
- Gifts & Gift Cards
- Sell Books
- Stores & Events
- Let's Talk Books
Special Offers see all
More at Powell's
Recently Viewed clear list
New Trade Paper
Ships in 1 to 3 days
available for shipping or prepaid pickup only
Available for In-store Pickup
in 7 to 12 days
Programming for TV Radio & Internet 2ND Editionby Lynne Gross
Synopses & Reviews
Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!
* Completely updated to include: new programming forms, changes in programming style, and more!
* Updated Glossary!
* Study questions for each chapter
* Companion website for students and Instructor's Manual
About the Author
Dr. Lynne S. Gross has taught radio and television production at a number of universities in both the United States and abroad. She has published 11 books and numerous articles which have appeared in Billboard, Radio Ink, Feedback and the Journal of College Radio. Dr. Gross has served as President of the Broadcast Education Association and was awarded its Distinguished Education Service Award in 1997. Professionally, she worked as Director of Programming for Valley Cable TV and has produced hundreds of radio and television programs.Professor in Radio, Film, and Television department at California State University at Fullerton. Published author, composer, and visual artist; video editor and writer for public television.Assistant Professor at California State University at Fullerton, department of Radio, Television & Film. Has worked at Disney and ABC Television as Executive Director.
Table of Contents
Get answers to programming questions in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer!
What Our Readers Are Saying
Arts and Entertainment » Film and Television » Production » General