Poetry Madness
 
 

Recently Viewed clear list


Q&A | February 27, 2014

Rene Denfeld: IMG Powell’s Q&A: Rene Denfeld



Describe your latest book. The Enchanted is a story narrated by a man on death row. The novel was inspired by my work as a death penalty... Continue »
  1. $18.19 Sale Hardcover add to wish list

    The Enchanted

    Rene Denfeld 9780062285508

spacer
Qualifying orders ship free.
$34.95
New Trade Paper
Ships in 1 to 3 days
Add to Wishlist
available for shipping or prepaid pickup only
Available for In-store Pickup
in 7 to 12 days
Qty Store Section
2 Remote Warehouse General- General

Return on Engagement: Content, Strategy, and Design Techniques for Digital Marketing

by

Return on Engagement: Content, Strategy, and Design Techniques for Digital Marketing Cover

 

Synopses & Reviews

Publisher Comments:

Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, content dissemination through RSS feeds, and more. Integral tools, such as content management systems, blog software, analytics, browser extensions and API's are also covered in great detail. Return on Engagement also gives you contextual descriptions of these tools and techniques that answer the important questions of how, when, where and, perhaps most importantly, why you should implement them. Arranged into four sections-Strategy, On-Site, Off-Site, and The Return-the book is a comprehensive resource for integrating these methods into your business and marketing workflow for concrete results. Return on Engagement includes:

* Detailed real-world examples of individuals and organizations that have implemented these techniques and reaped the benefits * Hands-on tutorials with screen grabs that cover how to use the digital marketing tools outlined in the book * Companion Web site (www.returnonengagement.net) offers code snippets, links, resources, RSS feeds, profiles, community interaction, a free bonus chapter, and more

Synopsis:

In this guide, readers get specific techniques for Web page optimization, credibility-based design, keyword targeting, guerilla video, content dissemination through RSS feeds, and more.

Synopsis:

Implement the optimal digital marketing campaign to meet your client's aesthetic, communication, and ROI goals. Armed with a fluent command of the array of Web 2.0 tools and techniques, as well as an understanding of marketing strategy development, you can build a scalable, integrated campaign that includes blogging, RSS, content management systems, social media, user-generated content, folksonomy, video and photo sharing, mobile deployment, and more.

Features:

* Detailed real-world examples of companies or organizations who have implemented these techniques and reaped the benefits.

* GUI screen grabs, and code snippets illustrate specific implementations that can be re-purposed.

* Companion Web site that is regularly with updated relevant content, copy/paste code, live links, RSS feeds and more.

About the Author

Tim Frick has provided creative media services to an extensive client list since the early 1990s. His work has received design, video and interactive awards and has appeared in many publications, websites, and television broadcasts as well as at Chicago's Museum of Contemporary Art. Tim's company Mightybytes has been creating design-driven media solutions for a wide variety of corporate, education, arts, and not-for-profit clients since 1998 and in 2008 won thirteen awards for their work. Tim regularly speaks at conferences and seminars and is also the author of “Managing Interactive Media Projects” from Cengage Learning (formerly Thomson-Delmar Learning).

Tim Frick has provided creative media services to an extensive client list since the early 1990s. His work has received design, video and interactive awards and has appeared in many publications, websites, and television broadcasts as well as at Chicago's Museum of Contemporary Art. Tim's company Mightybytes has been creating design-driven media solutions for a wide variety of corporate, education, arts, and not-for-profit clients since 1998 and in 2008 won thirteen awards for their work. Tim regularly speaks at conferences and seminars and is also the author of “Managing Interactive Media Projects” from Cengage Learning (formerly Thomson-Delmar Learning).

Table of Contents

Introduction; The Marketing Strategy; The Technology Strategy; CMS Overview; CMS Hands-On Case Study; Blog Overview; RSS; Hands-On Blogging Case Study; Social Media Overview; Social Media Optimization; The Online Video Explosion; Creating Great Quality Video; e-mail Marketing; Mobile Content; Mobile Case Study; SEO; Alerts and Analytics

Product Details

ISBN:
9780240812830
Author:
Frick, Tim
Publisher:
Focal Press
Subject:
Computer graphics
Subject:
Web - Page Design
Subject:
Computer Graphics - General
Subject:
Internet - General
Publication Date:
20100531
Binding:
TRADE PAPER
Language:
English
Illustrations:
Y
Pages:
337
Dimensions:
9.60x7.40x.90 in. 1.85 lbs.

Related Subjects

Business » Marketing
Computers and Internet » Graphics » General
Computers and Internet » Internet » General
Computers and Internet » Internet » Information
Computers and Internet » Internet » Marketing
Computers and Internet » Internet » Web » Site Design
Computers and Internet » Internet » Web Information
Computers and Internet » Internet » Web Publishing
Computers and Internet » Software Engineering » Game Design

Return on Engagement: Content, Strategy, and Design Techniques for Digital Marketing New Trade Paper
0 stars - 0 reviews
$34.95 In Stock
Product details 337 pages Focal Press - English 9780240812830 Reviews:
"Synopsis" by , In this guide, readers get specific techniques for Web page optimization, credibility-based design, keyword targeting, guerilla video, content dissemination through RSS feeds, and more.
"Synopsis" by , Implement the optimal digital marketing campaign to meet your client's aesthetic, communication, and ROI goals. Armed with a fluent command of the array of Web 2.0 tools and techniques, as well as an understanding of marketing strategy development, you can build a scalable, integrated campaign that includes blogging, RSS, content management systems, social media, user-generated content, folksonomy, video and photo sharing, mobile deployment, and more.

Features:

* Detailed real-world examples of companies or organizations who have implemented these techniques and reaped the benefits.

* GUI screen grabs, and code snippets illustrate specific implementations that can be re-purposed.

* Companion Web site that is regularly with updated relevant content, copy/paste code, live links, RSS feeds and more.

spacer
spacer
  • back to top
Follow us on...




Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.