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Travel by Train: The American Railroad Poster, 1870-1950

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Travel by Train: The American Railroad Poster, 1870-1950 Cover

 

Synopses & Reviews

Publisher Comments:

Between 1870 and 1950, America's railroads produced a body of poster work significant both for the artists involved and for the range of images created. The railroads used this visual medium from their founding, first in the form of broadsides, dominated by text and intended to convey practical information, and then, during the 1890s, as vivid lithographed display posters. For the next 50 years, American railroads commissioned posters designed to spur the popular imagination and thereby encourage travel. Images of compelling intensity included Maurice Logan's icons of the 1920s overland limiteds passing in the West; Adolph Treidler's wonder cities; Santa Fe's Native Americans; and Leslie Ragan's and Sascha Maurer's machine-age steamliners.

Although a great deal has been written about European railway and travel posters, their American counterparts remained in the shadows. Travel by Train focuses on the artists, railroad men, and advertising agencies that created and produced the work. It presents the posters in the context of the historical trends and competitive strategies that shaped the development of the railroad industry. The book also follows the development of the advertising business and graphic design in the U.S. and Europe. It features approximately 160 poster images (many in color), personal photographs, and sketches, many of them never before published.

Synopsis:

Includes bibliographical references (p. 133-135) and index.

About the Author

Michael E. Zega has researched and written about railroad advertising and promotion for the past decade and contributes to many magazines, including Vintage Rails, Classic Trains, and Journal of the Southwest. He lives in New York City.

John E. Gruber of Madison, Wisconsin, is president of the Center for Railroad Photography and Art and editor of its magazine, Railroad Heritage. He is contributing editor to Classic Trains, preservation columnist for Trains, and co-author of Caboose (2001).

Table of Contents

Contents

Preface

Acknowledgments

Introduction

Chapter 1: Before 1900

Early Poster Antecedents

The Rise of Competition

The Lure of Place

"Reason Why" Advertising

The Lithographed Display Poster

Oscar Binner's Gigantic Images

Chapter 2: 1900-1909

Advertising Revolution

Urban Display Windows

Design in the New Century

Car Cards

Chapter 3: The Teens

Emerging Corporate Imagery

The Power of Symbol: Louis Treviso's Santa Fe Posters

Chapter 4: The 1920s

"Sell Them Scenery, Not Plush Chairs."

Santa Fe and Sam Hyde Harris

Southern Pacific and Maurice Logan

Back East: The New Haven Begins

New York Central's Art Posters

Hernando G. Villa and the Santa Fe Chief

The Canadian Pacific and Others

Chapter 5: The 1930s

Depression-Era Innovation

Leslie Ragan

Snow Trains

The Streamliner Image

The Southern Pacific Studio

Sascha Maurer: The Appeal of the Machine

Ragan's Streamliners

Postscript

Bibliography

Photo Credits

Index

Product Details

ISBN:
9780253341525
Author:
Zega, Michael E.
Author:
Gruber, John E.
Author:
Zega, Michael E.
Publisher:
Indiana University Press
Location:
Bloomington, IN
Subject:
American - General
Subject:
History - American
Subject:
Railroads
Subject:
Commercial - Advertising
Subject:
Posters
Subject:
Railroads - History
Subject:
Posters, American.
Subject:
Graphic Arts - Advertising
Subject:
Railroads - Posters
Subject:
Posters, American - 19th century
Subject:
General-General
Subject:
American
Subject:
Art-History and Criticism
Subject:
Railroads - General
Subject:
American Studies; Art and Architecture; Art and Photography; History; Railroad and Transportation; Railroads and Transportation
Copyright:
Edition Description:
Hardcover
Series Volume:
107-116
Publication Date:
20020931
Binding:
HARDCOVER
Language:
English
Illustrations:
55 bandw photos, 110 color photos
Pages:
156
Dimensions:
11.42 x 11.28 x 0.81 in

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Related Subjects

Arts and Entertainment » Art » History and Criticism
Arts and Entertainment » Art » Posters
Transportation » Railroads » General
Transportation » Railroads » Travel

Travel by Train: The American Railroad Poster, 1870-1950 Used Hardcover
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Product details 156 pages Indiana University Press - English 9780253341525 Reviews:
"Synopsis" by , Includes bibliographical references (p. 133-135) and index.
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