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The Spot - Third Edition: The Rise of Political Advertising on Television

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The Spot - Third Edition: The Rise of Political Advertising on Television Cover

 

Synopses & Reviews

Publisher Comments:

In this third edition of their classic study of the political commercial, or "polispot," veteran media analysts Edwin Diamond and Stephen Bates reveal the backstage stories of the 1988 presidential campaign - the Ailes-Atwater media mastery, the Dukakis team's babel of TV voices, Willie Horton's transformation from convict to celebrity. The authors take a close critical look at the key political ads of 1988 and 1990, with particular attention to the subtexts directed at voters' racial attitudes and fears. They also preview the 30-second arguments and attacks of the 1992 media campaign.In a new chapter, Diamond and Bates examine the case against spots. They take a hard look at the societal ills that critics have blamed on TV campaigns, including mudslinging, misrepresentation, and malaise. They evaluate the proposals to ban or severely restrict the spot. They also assess the growing press scrutiny of TV campaigns, such as the use of "truth boxes" in newspapers. Their verdict on political ads will surprise many viewers - and cheer all friends of the First Amendment.As the media consultants and their handiwork grow more subtle and sophisticated, and as political campaigns increasingly exist only on the home screen, The Spot is an indispensable guide for the campaign season.Edwin Diamond is Professor of journalism at New York University, where he directs the News Study Group, and he is the media columnist for New York Magazine. His previous books include The Media Show: The Changing Face of the News, 1985-1990. Stephen Bates, a lawyer, is a fellow at the Woodrow Wilson Center for Scholars in Washington, D.C. He is the author of If No News, Send Rumors: Anecdotes of American Journalism.

Book News Annotation:

Brief explanations of popular words and expressions in American English that derive from terms associated with sports, games, and recreation. The entries (some 1,700) are arranged alphabetically by first word. At the end of the book a separate section classifies the metaphors according to the sports from which they originate. **** New edition of a careful analysis that, in an earlier incarnation, was endorsed by BCL3.
Annotation c. Book News, Inc., Portland, OR (booknews.com)

Synopsis:

Edwin Diamond and Stephen Bates reveal the backstage stories of the 1988 presidential campaign - the Ailes-Atwater media mastery, the Dukakis team's babel of TV voices, Willie Horton's transformation from convict to celebrity.

Synopsis:

Edwin Diamond is Professor of journalism at New York University, where he directs the News Study Group, and he is the media columnist for New York Magazine. His previous books include The Media Show: The Changing Face of the News, 1985-1990. Stephen Bates, a lawyer, is a fellow at the Woodrow Wilson Center for Scholars in Washington, D.C. He is the author of If No News, Send Rumors: Anecdotes of American Journalism.

Description:

Includes bibliographical references (p. [399]-408) and index.

About the Author

Edwin Diamond was Professor of Journalism at New York University, where he directed the News Study Group, and was media columnist for New York magazine.Stephen Bates, a lawyer, is a fellow at the Woodrow Wilson Center for Scholars in Washington, D.C. He is the author of If No News, Send Rumors: Anecdotes of American Journalism.

Product Details

ISBN:
9780262540650
Subtitle:
The Rise of Political Advertising on Television
With:
Bates, Stephen
Author:
Diamond, Edwin
Author:
Bates, Stephen
Publisher:
The MIT Press
Location:
Cambridge, Mass. :
Subject:
Practical Politics
Subject:
Advertising & Promotion
Subject:
Television advertising
Subject:
Advertising, political
Subject:
Television advertising -- United States.
Subject:
Advertising, Political -- United States.
Subject:
Business-Advertising
Edition Number:
3
Edition Description:
third edition
Series:
The Spot
Series Volume:
9
Publication Date:
19920701
Binding:
Paperback
Grade Level:
from 17
Language:
English
Illustrations:
Yes
Pages:
432
Dimensions:
8.9 x 6 x 1 in

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Related Subjects

Business » Advertising
Business » International
History and Social Science » Politics » General
History and Social Science » Politics » United States » Politics
Science and Mathematics » Physics » Fluid Mechanics

The Spot - Third Edition: The Rise of Political Advertising on Television New Trade Paper
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Product details 432 pages MIT Press - English 9780262540650 Reviews:
"Synopsis" by , Edwin Diamond and Stephen Bates reveal the backstage stories of the 1988 presidential campaign - the Ailes-Atwater media mastery, the Dukakis team's babel of TV voices, Willie Horton's transformation from convict to celebrity.
"Synopsis" by , Edwin Diamond is Professor of journalism at New York University, where he directs the News Study Group, and he is the media columnist for New York Magazine. His previous books include The Media Show: The Changing Face of the News, 1985-1990. Stephen Bates, a lawyer, is a fellow at the Woodrow Wilson Center for Scholars in Washington, D.C. He is the author of If No News, Send Rumors: Anecdotes of American Journalism.
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