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Q&A | February 27, 2014

Rene Denfeld: IMG Powell’s Q&A: Rene Denfeld



Describe your latest book. The Enchanted is a story narrated by a man on death row. The novel was inspired by my work as a death penalty... Continue »
  1. $18.19 Sale Hardcover add to wish list

    The Enchanted

    Rene Denfeld 9780062285508

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The Invisible Computer: Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solution

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The Invisible Computer: Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solution Cover

 

Synopses & Reviews

Publisher Comments:

Technologies have a life cycle, says Donald Norman, and companies and their products must change as they pass from youth to maturity. Alas, the computer industry thinks it is still in its rebellious teenage years, exulting in technical complexity. Customers want change. They are ready for products that offer convenience, ease of use, and pleasure. The technology should be invisible, hidden from sight.In this book, Norman shows why the computer is so difficult to use and why this complexity is fundamental to its nature. The only answer, says Norman, is to start over again, to develop information appliances that fit people's needs and lives. To do this companies must change the way they develop products. They need to start with an understanding of people: user needs first, technology last--the opposite of how things are done now. Companies need a human-centered development process, even if it means reorganizing the entire company. This book shows how.

About the Author

Donald A. Norman is cofounder of the Nielsen Norman Group, an executive consulting firm that helps companies produce human-centered products and services. Norman is also Professor of Computer Science at Northwestern University. Norman serves as advisor and board member to numerous companies in high technology and consumer products and to non-profit organizations in the area of policy and education.

Product Details

ISBN:
9780262640411
Author:
Norman, Donald A.
Publisher:
MIT Press (MA)
Author:
Massachusetts Institute of Technology
Location:
Cambridge, Mass. ;
Subject:
Computer Science
Subject:
Personal Computers & Microcomputers - General
Subject:
Advertising & Promotion
Subject:
Computers
Subject:
Computer Engineering
Subject:
Computer Industry
Subject:
Microcomputers
Subject:
Human engineering
Subject:
Human-computer interaction
Subject:
Consumers
Subject:
Hardware - Personal Computers - General
Subject:
Personal Computers-General
Copyright:
Edition Description:
Trade paper
Series:
The Invisible Computer
Series Volume:
no. 33
Publication Date:
19990818
Binding:
TRADE PAPER
Grade Level:
from 17
Language:
English
Illustrations:
20
Pages:
320
Dimensions:
9 x 6 in

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Related Subjects

Business » Advertising
Business » Human Resource Management
Business » Management
Business » Marketing
Computers and Internet » Computers Reference » General
Computers and Internet » Personal Computers » General
History and Social Science » Linguistics » General
Science and Mathematics » History of Science » Technology

The Invisible Computer: Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solution New Trade Paper
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Product details 320 pages MIT Press - English 9780262640411 Reviews:
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