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Andean Entrepreneurs: Otavalo Merchants and Musicians in the Global Arena (Joe R. and Teresa Lozano Long Series in Latin American and L)

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Andean Entrepreneurs: Otavalo Merchants and Musicians in the Global Arena (Joe R. and Teresa Lozano Long Series in Latin American and L) Cover

 

Synopses & Reviews

Publisher Comments:

Native to a high valley in the Andes of Ecuador, the Otavalos are an indigenous people whose handcrafted textiles and traditional music are now sold in countries around the globe. Known as weavers and merchants since pre-Inca times, Otavalos today live and work in over thirty countries on six continents, while hosting more than 145,000 tourists annually at their Saturday market. <P>In this ethnography of the globalization process, Lynn A. Meisch looks at how participation in the global economy has affected Otavalo identity and culture since the 1970s. Drawing on nearly thirty years of fieldwork, she covers many areas of Otavalo life, including the development of weaving and music as business enterprises, the increase in tourism to Otavalo, the diaspora of Otavalo merchants and musicians around the world, changing social relations at home, the growth of indigenous political power, and current debates within the Otavalo community over preserving cultural identity in the face of globalization and transnational migration. Refuting the belief that contact with the wider world inevitably destroys indigenous societies, Meisch demonstrates that Otavalos are preserving many features of their culture while adopting and adapting modern technologies and practices they find useful.

Synopsis:

Native to a high valley in the Andes of Ecuador, the Otavalos are an indigenous people whose handcrafted textiles and traditional music are now sold in countries around the globe. Known as weavers and merchants since pre-Inca times, Otavalos today live and work in over thirty countries on six continents, while hosting more than 145,000 tourists annually at their Saturday market.

In this ethnography of the globalization process, Lynn A. Meisch looks at how participation in the global economy has affected Otavalo identity and culture since the 1970s. Drawing on nearly thirty years of fieldwork, she covers many areas of Otavalo life, including the development of weaving and music as business enterprises, the increase in tourism to Otavalo, the diaspora of Otavalo merchants and musicians around the world, changing social relations at home, the growth of indigenous political power, and current debates within the Otavalo community over preserving cultural identity in the face of globalization and transnational migration. Refuting the belief that contact with the wider world inevitably destroys indigenous societies, Meisch demonstrates that Otavalos are preserving many features of their culture while adopting and adapting modern technologies and practices they find useful.

Synopsis:

Includes bibliographical references (p. [269]-305) and index.

Product Details

ISBN:
9780292752597
Author:
Meisch, Lynn A.
Publisher:
University of Texas Press
Location:
Austin
Subject:
Industries
Subject:
Anthropology - Cultural
Subject:
International business enterprises
Subject:
Otavalo Indians.
Subject:
Otavalo
Subject:
International - General
Subject:
Otavalo business enterprises
Subject:
Otavalo (Ecuador) - Economic conditions
Subject:
Otavalo Indians - Industries
Subject:
Business-International
Edition Number:
1st ed.
Edition Description:
Paperback
Series:
Joe R. and Teresa Lozano Long series in Latin American and Latino art and culture
Series Volume:
1515
Publication Date:
20021231
Binding:
TRADE PAPER
Language:
English
Illustrations:
Y
Pages:
328
Dimensions:
9.84x5.44x.84 in. 1.16 lbs.

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Related Subjects

Business » International
History and Social Science » Anthropology » Cultural Anthropology
History and Social Science » Economics » General
History and Social Science » Latin America » Ecuador
History and Social Science » Military » General History
History and Social Science » World History » General
Science and Mathematics » Geology » Earth Sciences
Science and Mathematics » Physics

Andean Entrepreneurs: Otavalo Merchants and Musicians in the Global Arena (Joe R. and Teresa Lozano Long Series in Latin American and L) New Trade Paper
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$38.50 In Stock
Product details 328 pages University of Texas Press - English 9780292752597 Reviews:
"Synopsis" by , Native to a high valley in the Andes of Ecuador, the Otavalos are an indigenous people whose handcrafted textiles and traditional music are now sold in countries around the globe. Known as weavers and merchants since pre-Inca times, Otavalos today live and work in over thirty countries on six continents, while hosting more than 145,000 tourists annually at their Saturday market.

In this ethnography of the globalization process, Lynn A. Meisch looks at how participation in the global economy has affected Otavalo identity and culture since the 1970s. Drawing on nearly thirty years of fieldwork, she covers many areas of Otavalo life, including the development of weaving and music as business enterprises, the increase in tourism to Otavalo, the diaspora of Otavalo merchants and musicians around the world, changing social relations at home, the growth of indigenous political power, and current debates within the Otavalo community over preserving cultural identity in the face of globalization and transnational migration. Refuting the belief that contact with the wider world inevitably destroys indigenous societies, Meisch demonstrates that Otavalos are preserving many features of their culture while adopting and adapting modern technologies and practices they find useful.

"Synopsis" by , Includes bibliographical references (p. [269]-305) and index.
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