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Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantageby Daniel C. Esty and Andrew S. Winston
Synopses & Reviews
A must-read guide for business leaders who want to profit from the Green Revolution and avoid its many pitfalls.
This book explains what every executive must know to manage the environmental challenges facing society and the business world. Based on the authors' extensive experience with forward-thinking corporate leaders around the world (and real-world examples from companies like BP, Toyota, Ikea, GE, and Nike) Green to Gold shows how corporations create value by building environmental thinking into their business strategies. Daniel C. Esty and Andrew S. Winston provide clear "how-to" advice for making sense of environmental challenges, achieving both environmental and business success, and establishing Eco-Advantage in the marketplace.
Green to Gold is written for executives at every level and businesses of all kinds. Esty and Winston guide leaders through a complex new world of resource shortfalls, regulatory restrictions, and the growing pressure from outside stakeholders to strive for "sustainability." While highlighting successful strategies, the authors also examine in depth why environmental initiatives sometimes fail despite the best intentions. Green to Gold will be the new template for global CEOs who want to be good stewards of the Earth while simultaneously building the bottom line.
With practical suggestions for incorporating environmental thinking into core business strategy and with a clear focus on execution, Esty and Winston offer up a thoughtful, pragmatic, and ultimately inspiring roadmap that companies can use to cope with environmental pressures and responsibilities while sparking innovation that will drive long-term growth.
"Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though 'no company the authors know of is on a truly long-term sustainable course,' Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as WalMart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste 'take-back' legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought." Publishers Weekly (Copyright Reed Business Information, Inc.)
"Green to Gold is a must-read for the twenty-first century CEO. Esty and Winston provide convincing examples of how companies out-compete their peers by tackling sustainability head on, engaging stakeholders, developing NGO partnerships, and folding environmental stewardship into their corporate culture." Tensie Whelan, Executive Director, Rainforest Alliance
"Every business, big or small, in manufacturing or services, faces environmental risks and opportunities. Esty and Winston show how companies have benefited from taking these challenges as strategic opportunities, but they also detail why corporate environmental initiatives often fall flat. There are important lessons to be learned from both the successes and the failures." Bertrand Collomb, Chairman, Lafarge
"No executive can afford to ignore the green wave sweeping the business world. Esty and Winston show how to make sustainability a core element of strategy — and profit from it." Chad Holliday, CEO, DuPont
"Environment and sustainability issues have become an important focus in business generally and in the financial world in particular. Green to Gold is rich with both big-picture thinking and practical 'how-to' suggestions that will help bankers, analysts, fund managers, and investors stay on top of the 'green wave.'" Larry Linden, Advisory Director, Goldman Sachs
"Esty and Winston have produced a compelling blueprint for how companies can address critical environmental problems, from climate change to water, and improve their performance, gain competitive advantage, make more money, and win friends." William K. Reilly, Founding Partner, Aqua International Partners and former Administrator, US Environmental Protection Agency
"The future of our country and our children's world depends on getting society on a sustainable track with regard to both energy needs and environmental requirements. It is up to corporate leaders to meet this challenge, and Green to Gold blazes a trail for businesses of all kinds to follow." Michael Morris, CEO, American Electric Power
This book explains what every executive should know to manage the environmental challenges facing society and the business world. Based on the authors' rich experience with forward-thinking companies around the world, Green to Gold demonstrates how corporations create value by building environmental thinking into their overall business strategies. Daniel C. Esty and Andrew S. Winston provide clear "how to" advice for making sense of environmental challenges, and they offer detailed case examples of how companies achieve both environmental and business success — establishing an eco-advantage in the marketplace.
Green to Gold is written for executives at all levels and businesses of all kinds. It guides the business leader through pollution and natural resource management issues and the growing pressure from outside stakeholders to strive for "sustainability." While highlighting successful strategies, Esty and Winston also examine why environmental initiatives may fail despite best intentions.
With practical suggestions for incorporating environmental thinking into core business strategy, and with a clear focus on execution — not legalisms, platitudes, and abstractions — Esty and Winston present a thoughtful, pragmatic roadmap that shows how companies can use environmental pressures and responsibilities to spark innovation and drive growth.
<div><div><div><div>The essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from it<br>This book explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors' years of experience and hundreds of interviews with corporate leaders around the world, <i>Green to Gold</i> shows how companies generate lasting value, cutting costs, reducing risk, increasing revenues, and creating strong brands, by building environmental thinking into their business strategies. Daniel C. Esty and Andrew S. Winston provide clear how-to advice and concrete examples from companies like BP, Toyota, IKEA, GE, and Nike that are achieving both environmental and business success. The authors show how these cutting-edge companies are establishing an “eco-advantage” in the marketplace as traditional elements of competitive differentiation fade in importance. Esty and Winston not only highlight successful strategies but also make plain what does not work by describing why environmental initiatives sometimes fail despite the best intentions.<br><i>Green to Gold</i> is written for executives at every level and for businesses of all kinds and sizes. Esty and Winston guide leaders through a complex new world of resource shortfalls, regulatory restrictions, and growing pressure from customers and other stakeholders to strive for sustainability. With a sharp focus on execution, Esty and Winston offer a thoughtful, pragmatic, and inspiring road map that companies can use to cope with environmental pressures andresponsibilities while sparking innovation that will drive long-term growth. <i>Green to Gold</i> is the new template for global CEOs who want to be good stewards of the Earth while simultaneously building the bottom line. </div></div></div></div>
About the Author
Daniel C. Esty is Hillhouse Professor of Environmental Law and Policy at Yale University with appointments in the Environmental and Law Schools. He is also a former top official with the U.S. Environmental Protection Agency and has advised companies across the world on corporate environmental strategy. He lives in New Haven, CT. Andrew S. Winston is director of the Corporate Environmental Strategy Project at Yale's Environment School. He has advised companies on corporate strategy while at Boston Consulting Group and has held management positions in strategy and marketing at sucy leading media companies as Time Warner and Viacom. He lives in New York City.
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