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    1. Self-Portrait. My new novel, Death and Mr. Pickwick, tells the story of the origins of Charles Dickens's first novel, The Pickwick Papers. Its... Continue »
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      Death and Mr. Pickwick

      Stephen Jarvis 9780374139667

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Other titles in the Voices That Matter series:

Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web (Voices That Matter)

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Synopses & Reviews

Publisher Comments:

The web is undergoing a fundamental change. It is moving away from its current structure of documents and pages linked together, and towards a new structure that is built around people. This is a profound change that will affect how we create business strategy, design, marketing, and advertising. The reason for this shift is simple. For tens of thousands of years we’ve been social animals. The web, which is only 20 years old, is simply catching up with offline life.

From travel to news to commerce, smart businesses are reorienting their efforts around peoplearound the social behavior of their customers and potential customers. In order to be successful, businesses will need to understand how people are connected, how their social network influences them, how the people closest to them influence them the most, and how it’s more important for marketers to focus on small, connected groups of friends rather than looking for overly influential individuals.

This book pulls together the latest research from leading universities and technology companies to describe how people are connected, and how ideas and brand messages spread through social networks. It shows readers how to rebuild their business around social behavior, and create products that people tell their friends about.

Synopsis:

The web is being rebuilt around people. From travel to news to commerce, businesses are reorienting their efforts around people - around the social behavior of their customers and potential customers. As we traverse across the web, we'll know which of our friends prefer different brands, and this information will be surfaced to us at the most opportune moments - when we're deciding what to buy.

In order to be successful in this new social web, businesses will need to understand how people are influenced by their social network. How the people closest to them influence them the most, and how it's more important to focus on small connected groups of friends rather than looking for overly influential individuals.

This book pulls together the latest research on influence and social behavior to describe how people are connected, and how ideas and brand messages spread through social networks.

About the Author

Researcher, Interaction Designer and Industrial Designer Paul Adams advises design and product teams on creating successful social experiences. He has led research and design projects in the US, UK, India, China and Japan on sociability and emerging platforms.

Product Details

ISBN:
9780321804112
Author:
Adams, Paul
Publisher:
New Riders Publishing
Subject:
Business-Customer Service
Subject:
Internet - World Wide Web
Copyright:
Edition Description:
Trade paper
Series:
Voices That Matter
Publication Date:
20111116
Binding:
TRADE PAPER
Language:
English
Pages:
168
Dimensions:
8 x 5.25 x 0.366 in 209 gr

Related Subjects

Arts and Entertainment » Photography » Technique
Business » Customer Service
Business » General
Business » eCommerce
Computers and Internet » Internet » Marketing
Computers and Internet » Internet » Web » Social Networking

Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web (Voices That Matter) New Trade Paper
0 stars - 0 reviews
$29.99 In Stock
Product details 168 pages New Riders Publishing - English 9780321804112 Reviews:
"Synopsis" by , The web is being rebuilt around people. From travel to news to commerce, businesses are reorienting their efforts around people - around the social behavior of their customers and potential customers. As we traverse across the web, we'll know which of our friends prefer different brands, and this information will be surfaced to us at the most opportune moments - when we're deciding what to buy.

In order to be successful in this new social web, businesses will need to understand how people are influenced by their social network. How the people closest to them influence them the most, and how it's more important to focus on small connected groups of friends rather than looking for overly influential individuals.

This book pulls together the latest research on influence and social behavior to describe how people are connected, and how ideas and brand messages spread through social networks.

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