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Understanding Media Semiotics

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Understanding Media Semiotics Cover

 

Synopses & Reviews

Publisher Comments:

Marcel Danesi is Director of Program and Professor of Semiotics and Communication Theory at University of Toronto.
Media semiotics is a valuable method of focusing on the hidden meanings within media texts. Understanding Media Semiotics offers students an in-depth guide to help them investigate and understand the media using semiotic theory. It assumes little previous knowledge of the field, avoiding jargon and explaining the issues step by step. The two basic features of the methods used are the historical study of media and their genre and the analysis of the meaning structures that such genres encode. Semiotic analysis is sometimes seen as complicated and difficult to understand, but Marcel Danesi shows that, on the contrary, it can be readily understood and can greatly enrich students' understanding of media texts—from print media right through to the internet.
"Students will find much to consider in this book and will find much useful information."—Convergence Vol 8 Number 3

Synopsis:

Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This book offers students an in-depth guide to help them investigate and understand the media using semiotic theory.

Synopsis:

Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This book offers students an in-depth guide to help them investigate and understand the media using semiotic theory. It assumes little previous knowledge of the field, avoiding jargon and explaining the issues step by step. The two basic features of the methods used are the historical study of media and their genre and the analysis of the meaning structures that such genres encode. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet.

Table of Contents

Introduction

1. The mediated world

What is a medium?

Development of the mass media

Basic notions

Semiotic method

2. An outline of semiotic theory

Background and general notions

Narrative

Metaphor

3. Print media

The development of print media

Books

Newspapers

Magazines

4. Audio media

Recorded music

Rock music

The radio

5. Film

Motion pictures

Cinema and postmodernism

Cinema genres

6. Television

The advent of TV

The impact of TV

TV and social change

7. The computer and the Internet

Computer media

The Internet

The computer and the mind

8. Advertising

What is advertising?

Creating a signification system

Advertising textuality

9. Social impacts of the media

Overview

Mediation

Concluding Reflections

Glossary

Bibliography

Index

Product Details

ISBN:
9780340808849
Author:
Danesi, Marcel
Publisher:
Hodder Education Publishers
Location:
London
Subject:
Communication
Subject:
Mass media
Subject:
Theory
Subject:
Comedy
Subject:
Semiotics
Subject:
Media Studies
Subject:
Mass media -- Semiotics.
Subject:
Humor-Comedy Business and Criticism
Edition Description:
Trade Paperback
Series:
A Hodder Arnold Publication
Series Volume:
no. 96-141
Publication Date:
20020631
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
8 b/w line illus
Pages:
288
Dimensions:
9.25 x 6.25 x 0.5 in

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Product details 288 pages Arnold Publishers - English 9780340808849 Reviews:
"Synopsis" by , Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This book offers students an in-depth guide to help them investigate and understand the media using semiotic theory.
"Synopsis" by , Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This book offers students an in-depth guide to help them investigate and understand the media using semiotic theory. It assumes little previous knowledge of the field, avoiding jargon and explaining the issues step by step. The two basic features of the methods used are the historical study of media and their genre and the analysis of the meaning structures that such genres encode. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet.
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