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Original Essays | September 17, 2014

Merritt Tierce: IMG Has My Husband Read It?



My first novel, Love Me Back, was published on September 16. Writing the book took seven years, and along the way three chapters were published in... Continue »

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Co-opetition

by

Co-opetition Cover

 

Synopses & Reviews

Publisher Comments:

Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.

Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.

Synopsis:

"Co-Opetition" is a new business strategy that combines the advantages of both competition and cooperation. Intel, Nintendo, American Express, and dozens of other companies have been using co-opetition not only to win but to make it possible for their industry as a whole to grow.

Description:

Includes bibliographical references and index.

Product Details

ISBN:
9780385479509
With:
Nalebuff, Barry J.
Author:
Brandenberger, Ada
Author:
Brandenburger, Adam M.
Author:
Brandenberger
Author:
Nalebuff, Barry J.
Publisher:
Crown Business
Location:
New York :
Subject:
Leadership
Subject:
Management Science
Subject:
Entrepreneurship
Subject:
Strategic planning
Subject:
Competition
Subject:
Game Theory
Subject:
Cooperation
Subject:
General Business & Economics
Subject:
Business management
Subject:
business;game theory;strategy;management
Edition Description:
Trade paper
Publication Date:
19971229
Binding:
Paperback
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
304
Dimensions:
9.22x6.22x.80 in. .77 lbs.

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Related Subjects

Business » General
Business » Human Resource Management
Business » Management
Business » Small Businesses » General
Business » Start Up Business
Business » Strategy
Business » Writing
History and Social Science » Economics » General

Co-opetition New Trade Paper
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$18.95 In Stock
Product details 304 pages Currency - English 9780385479509 Reviews:
"Synopsis" by , "Co-Opetition" is a new business strategy that combines the advantages of both competition and cooperation. Intel, Nintendo, American Express, and dozens of other companies have been using co-opetition not only to win but to make it possible for their industry as a whole to grow.
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