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Co-opetition

by

Co-opetition Cover

 

Synopses & Reviews

Publisher Comments:

Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.

Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.

Synopsis:

"Co-Opetition" is a new business strategy that combines the advantages of both competition and cooperation. Intel, Nintendo, American Express, and dozens of other companies have been using co-opetition not only to win but to make it possible for their industry as a whole to grow.

Description:

Includes bibliographical references and index.

Product Details

ISBN:
9780385479509
With:
Nalebuff, Barry J.
Author:
Brandenberger, Ada
Author:
Brandenburger, Adam M.
Author:
Brandenberger
Author:
Nalebuff, Barry J.
Publisher:
Crown Business
Location:
New York :
Subject:
Leadership
Subject:
Management Science
Subject:
Entrepreneurship
Subject:
Strategic planning
Subject:
Competition
Subject:
Game Theory
Subject:
Cooperation
Subject:
General Business & Economics
Subject:
Business management
Edition Description:
Trade paper
Publication Date:
19971231
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
304
Dimensions:
9.22x6.22x.80 in. .77 lbs.

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Related Subjects

Business » General
Business » Human Resource Management
Business » Management
Business » Small Businesses » General
Business » Start Up Business
Business » Strategy
Business » Writing
History and Social Science » Economics » General

Co-opetition New Trade Paper
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Product details 304 pages Currency - English 9780385479509 Reviews:
"Synopsis" by , "Co-Opetition" is a new business strategy that combines the advantages of both competition and cooperation. Intel, Nintendo, American Express, and dozens of other companies have been using co-opetition not only to win but to make it possible for their industry as a whole to grow.
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