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Co-opetition

by Adam M. Brandenburger

Comment on this title and you could win free books! Synopses & Reviews Read an Excerpt Comment on this title and you could win free books! ISBN13: 9780385479509 ISBN10: 0385479506 Condition: Standard All Product Details Only 1 left in stock at $4.50!

 

Synopses & Reviews

Publisher Comments:

Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.

Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.

Synopsis:

"Co-Opetition" is a new business strategy that combines the advantages of both competition and cooperation. Intel, Nintendo, American Express, and dozens of other companies have been using co-opetition not only to win but to make it possible for their industry as a whole to grow.

Description:

Includes bibliographical references and index.

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Product Details

ISBN:

9780385479509

With:

Nalebuff, Barry J.

Author:

Brandenberger, Ada

Author:

Brandenburger, Adam M.

Author:

Brandenberger

Author:

Nalebuff, Barry J.

Publisher:

Crown Business

Location:

New York :

Subject:

Leadership

Subject:

Management Science

Subject:

Entrepreneurship

Subject:

Strategic planning

Subject:

Competition

Subject:

Game Theory

Subject:

Cooperation

Subject:

General Business & Economics

Subject:

Business management

Copyright:

1997

Edition Description:

Trade paper

Publication Date:

19971231

Binding:

TRADE PAPER

Grade Level:

General/trade

Language:

English

Illustrations:

Yes

Pages:

304

Dimensions:

9.22x6.22x.80 in. .77 lbs.

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Related Subjects

Business » General
Business » Human Resource Management
Business » Management
Business » Small Businesses » General
Business » Start Up Business
Business » Strategy
Business » Writing
History and Social Science » Economics » General

Co-opetition Used Trade Paper Adam M. Brandenburger

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Product details 304 pages Currency - 2013-04-15 English 9780385479509 Reviews:

"Synopsis" by Ingram, "Co-Opetition" is a new business strategy that combines the advantages of both competition and cooperation. Intel, Nintendo, American Express, and dozens of other companies have been using co-opetition not only to win but to make it possible for their industry as a whole to grow.