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Audience Studies Reader

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Audience Studies Reader Cover

 

Synopses & Reviews

Publisher Comments:

Has political propaganda ever been effective? To what extent do African-American families interpret their favorite TV show differently from their white neighbors? Are romance novels and teenage magazines reactionary fantasies or do they provide women with an important space of their own? <BR>"The Audience Studies Reader" brings together key writings exploring questions of reception and interpretation, reprinting forgotten pieces and combining key essays with new research. Beginning with a general introduction to the "Reader," each extract is placed in its historical context with specially written section prefaces and suggestions for further reading. <BR>Organized chronologically and thematically, sections address: the paradigm shift--from "effects" to "uses and gratifications"; moral panic and censorship; the active audience and reading as resistance; shifts in screen theory --the spectator and the audience; the fan and the audience; gendering the audience; internet audiences, convergence andincreased levels of interactivity; and nation and ethnicity. The conclusion discusses the effects of Internet "overflow" and the increased level of interactivity it seems to offer. <BR>"The Audience Studies Reader" provides a guide to historical approaches and suggests new ways of looking at the relationship between media texts and those who receive, consume and interpret them.

Synopsis:

"The Audience Studies Reader" provides a guide to thinking about the audience, and suggests new ways of looking at the relationship between media texts and those who receive, consume and interpret them. Here are key writings and research exploring questions of reception and interpretation.

Synopsis:

Includes bibliographical references (p. [335]-344) and index.

Table of Contents

  1. The people's choice : how the voter makes up his mind in a presidential campaign /Paul F. Lazarsfeld, Bernard Berelson, Hazel Gaudet
  2. Mass persuasion : the social psychology of a war bond drive /Robert K. Merton
  3. Analysis of the film Don't Be a Sucker : a study in communication /Eunice Cooper, Helen Dinerman
  4. Tendency systems and the effects of a movie dealing with a social problem /Charles Winick
  5. Culture industry reconsidered /T.W. Adorno
  6. Seduction of the innocent /Fredric Wertham
  7. The uses of literacy /Richard Hoggart.

Product Details

ISBN:
9780415254359
Editor:
Brooker &. Jermyn
Publisher:
Routledge
Editor:
Brooker &. Jermyn
Author:
Brooker, Will
Location:
London
Subject:
Communication
Subject:
Psychology
Subject:
Reading
Subject:
Mass Media - Electronics Media
Subject:
Television viewers
Subject:
Motion picture audiences
Subject:
Popular Culture - General
Subject:
Media Studies - Electronic Media
Subject:
Communication Studies
Subject:
Sociology-Media
Subject:
Sociology - General
Publication Date:
20021031
Binding:
TRADE PAPER
Language:
English
Illustrations:
Yes
Pages:
368
Dimensions:
9.64x6.86x.80 in. 1.40 lbs.

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Related Subjects

Business » Communication
History and Social Science » Intercultural Communications » General
History and Social Science » Journalism » General
History and Social Science » Politics » General
History and Social Science » Sociology » General
History and Social Science » Sociology » Media
History and Social Science » World History » General
Religion » Comparative Religion » General

Audience Studies Reader New Trade Paper
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$54.50 In Stock
Product details 368 pages Routledge - English 9780415254359 Reviews:
"Synopsis" by , "The Audience Studies Reader" provides a guide to thinking about the audience, and suggests new ways of looking at the relationship between media texts and those who receive, consume and interpret them. Here are key writings and research exploring questions of reception and interpretation.
"Synopsis" by , Includes bibliographical references (p. [335]-344) and index.
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