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The Changing Face of Multinationals in South East Asia (Working in Asia)

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The Changing Face of Multinationals in South East Asia (Working in Asia) Cover

 

Synopses & Reviews

Publisher Comments:

This book examines how and why corporate strategy, structure and culture is continuing to change markedly in South East Asia. Among the issues that have forced widespread changes in the region are the SE Asian economic meltdown, the growth in electronic technology, regional market integration, changing levels of education, business process standardisation and transparency measures, the rise in 'corporate governance' and political developments among the targeted countries. Specifically this book discusses the changing nature of MNC business culture, strategy and practice in the ASEAN regional trading bloc. This comprises Thailand, Vietnam, Myanmar, Lao PDR, Malaysia, Singapore, Indonesia, Brunei and the Philippines. This book provides a rich and detailed account of how and why these organizations are evolving and restructuring in the post-economic crisis era. Multiple in-depth case studies are incorporated from the point of view of participants.

Product Details

ISBN:
9780415260954
Editor:
Andrews, Et
Author:
Andrews, Et
Editor:
Andrews, Scott
Editor:
Andrews
Author:
Andrews, Tim G.
Author:
Baldwin, Bryan J.
Publisher:
Routledge
Subject:
International business enterprises
Subject:
Investments, Foreign
Subject:
Exports & Imports
Subject:
Industries - General
Subject:
Management - General
Subject:
Financial crises - Southeast Asia
Subject:
Investments, Foreign - Southeast Asia
Subject:
Business Writing
Series:
Working in Asia
Publication Date:
20021031
Binding:
Hardcover
Language:
English
Pages:
344
Dimensions:
9.72x6.10x.83 in. 1.52 lbs.

Related Subjects

Business » Communication
Business » General
Business » Human Resource Management
Business » Import and Export
Business » Management
Business » Writing
History and Social Science » Politics » United States » Foreign Policy

The Changing Face of Multinationals in South East Asia (Working in Asia) New Hardcover
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Product details 344 pages Routledge - English 9780415260954 Reviews:
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