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1 Hawthorne Journalism- Media Studies

The Essential McLuhan

by

The Essential McLuhan Cover

 

Synopses & Reviews

Publisher Comments:

Marshall McLuhans insights are fresher and more applicable today than when he first announced them to a startled world. A whole new generation is turning to his work to understand a global village made real by the information superhighway and the overwhelming challenge of electronic transformation.“Before anyone could perceive the electric form of the information revolution, McLuhan was publishing brilliant explanations of the perceptual changes being experienced by the users of mass media. He seemed futuristic to some and an enemy of print and literacy to others. He was, in reality, a deeply literate man of astonishing prescience. Tom Wolfe suggested aloud that McLuhans work was as important culturally as that of Darwin or Freud. Agreement and scoffing ensued. Increasingly Wolfes wonder seems justified.”From the IntroductionHere in one volume, are McLuhans key ideas, drawn from his books, articles, correspondence, and published speeches. This book is the essential archive of his constantly surprising vision.

Synopsis:

Marshall McLuhans insights are fresher and more applicable today than when he first announced them to a startled world. A whole new generation is turning to his work to understand a global village ma

Synopsis:

Tom Wolfe suggested aloud that McLuhans work was as important culturally as that of Darwin or Freud. Agreement and scoffing ensued. Increasingly Wolfes wonder seems justified. From the IntroductionHere in one volume, are McLuhans key ideas, drawn from his books, articles, correspondence, and published speeches. This book is the essential archive of his constantly surprising vision.

Description:

Includes bibliographical references (p. 397-401) and index.

About the Author

Eric McLuhan, Ph.D., is the author of Laws of Media and The City as Classroom (both with Marshall McLuhan) and a forthcoming book on James Joyces Finnegans Wake. He has taught at the University of Toronto, York University, Wisconsin State University, and other colleges. Frank Zingrone, Ph.D., is professor of communication at York University in Toronto. He has also taught at MIT and SUNY (Buffalo). He is an information scientist, poet, former associate editor of the Canadian Journal of Communication and a widely published media investigator. Eric McLuhan, Ph.D., is the author of Laws of Media and The City as Classroom (both with Marshall McLuhan) and a forthcoming book on James Joyces Finnegans Wake. He has taught at the University of Toronto, York University, Wisconsin State University, and other colleges. Frank Zingrone, Ph.D., is professor of communication at York University in Toronto. He has also taught at MIT and SUNY (Buffalo). He is an information scientist, poet, former associate editor of the Canadian Journal of Communication and a widely published media investigator. Eric McLuhan, Ph.D., is the author of Laws of Media and The City as Classroom (both with Marshall McLuhan) and a forthcoming book on James Joyces Finnegans Wake. He has taught at the University of Toronto, York University, Wisconsin State University, and other colleges. Frank Zingrone, Ph.D., is professor of communication at York University in Toronto. He has also taught at MIT and SUNY (Buffalo). He is an information scientist, poet, former associate editor of the Canadian Journal of Communication and a widely published media investigator.

Product Details

ISBN:
9780465019953
Editor:
McLuhan, Eric
Editor:
Zingrone, Frank
Editor:
Editor
Editor:
McLuhan, Eric
Author:
McLuhan, Eric
Author:
McLuhan, Marshall
Author:
Zingrone, Frank
Publisher:
Basic Books (AZ)
Location:
New York, NY :
Subject:
General
Subject:
Mass media
Subject:
Mcluhan, marshall, 1911-1980
Subject:
McLuhan, Marshall
Subject:
Computacao
Subject:
Mass Media - General
Subject:
Media Studies
Subject:
Communication
Subject:
Sociology-Media
Copyright:
Edition Number:
1st ed.
Edition Description:
Trade Paper
Series Volume:
104-96
Publication Date:
19960731
Binding:
TRADE PAPER
Language:
English
Illustrations:
Yes
Pages:
416
Dimensions:
9 x 6 in 19.5 oz

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Related Subjects

Arts and Entertainment » Film and Television » Media Studies
Business » Communication
Business » General
History and Social Science » Intercultural Communications » General
History and Social Science » Journalism » General
History and Social Science » Journalism » Media Studies
History and Social Science » Sociology » Media
Metaphysics » General

The Essential McLuhan New Trade Paper
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Product details 416 pages Basic Books - English 9780465019953 Reviews:
"Synopsis" by ,
Marshall McLuhans insights are fresher and more applicable today than when he first announced them to a startled world. A whole new generation is turning to his work to understand a global village ma
"Synopsis" by , Tom Wolfe suggested aloud that McLuhans work was as important culturally as that of Darwin or Freud. Agreement and scoffing ensued. Increasingly Wolfes wonder seems justified. From the IntroductionHere in one volume, are McLuhans key ideas, drawn from his books, articles, correspondence, and published speeches. This book is the essential archive of his constantly surprising vision.
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