Wintersalen Sale
 
 

Special Offers see all

Enter to WIN a $100 Credit

Subscribe to PowellsBooks.news
for a chance to win.
Privacy Policy

Tour our stores


    Recently Viewed clear list


    Q&A | November 20, 2014

    Ron Rash: IMG Powell’s Q&A: Ron Rash



    Describe your latest book/project/work. Something Rich and Strange is a collection of selected stories, including three stories previously... Continue »
    1. $19.59 Sale Hardcover add to wish list

    spacer
Qualifying orders ship free.
$20.95
New Trade Paper
Ships in 1 to 3 days
Add to Wishlist
available for shipping or prepaid pickup only
Available for In-store Pickup
in 7 to 12 days
Qty Store Section
25 Remote Warehouse Business- Customer Service

PR!: A Social History of Spin

by

PR!: A Social History of Spin Cover

 

Synopses & Reviews

Publisher Comments:

The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labor, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses.“The crowd is now in the saddle,” warned Ivy Lee, one of Americas first corporate public relations men. “The people now rule. We have substituted for the divine right of kings, the divine right of the multitude.” Unless corporations developed means for counteracting public disapproval, he cautioned, their future would be in peril. Lees words heralded the dawn of an era in which corporate image management was to become a paramount feature of American society. Some corporations, such as AT&T, responded inventively to the emergency. Others, like Standard Oil of New Jersey (known today as Exxon), continued to fumble the PR ball for decades. The Age of Public Relations had begun.In this long-awaited, pathbreaking book, Stuart Ewen tells the story of the Age unfolding: the social conditions that brought it about; the ideas that inspired the strategies of public relations specialists; the growing use of images as tools of persuasion; and, finally, the ways that the rise of public relations interacted with the changing dynamics of public life itself. He takes us on a vivid journey into the thinking of PR practitioners—from Edward Bernays to George Gallup—exploring some of the most significant campaigns to mold the public mind, and revealing disturbing trends that have persisted to the present day. Using previously confidential sources, and with the aid of dozens of illustrations from the past hundred years, Ewen sheds unsparing light on the contours and contradictions of American democracy on the threshold of a new millennium.

Synopsis:

PR! is Stuart Ewens pathbreaking history of public relations. It begins with the First World War when Ivy Lee, one of the nations first corporate PR men, helped create a new climate in which public relations and corporate image management would become paramount in American society. Ewen chronicles the development of a culture we now take for granted. He examines the social conditions that spawned public relations and the ideas that inspired its strategists, and the increasing use of images as tools of persuasion. Using previously confidential sources, and with the aid of dozens of rare illustrations from the past hundred years, PR! lays bare the contours and contradictions of American democracy as we enter a new millennium.

Synopsis:

Based on unexplored and often confidential sources from AT&T, the National Association of Manufacturers, Standard Oil, and other major institutions, this book shows how the art of public relations has molded the "public mind" and warped the contours of American democracy. Beginning during the first World War, the book chronicles the birth pangs and coming of age of the PR culture and explores the ideas that have inspired PR strategies down through the years. 30 photos.

About the Author

Stewart Ewen is professor of media studies and chair of the Department of Communications at Hunter College. He is also a professor in the Ph.D. programs in history and sociology at the City University of New York Graduate Center. He is the author of the acclaimed Captains of Consciousness, Channels of Desire, and All Consuming Images, the last of which provided the basis for Bill Moyerss award-winning PBS series The Public Mind. He lives in New York City.

Product Details

ISBN:
9780465061792
Author:
Ewen, Stuart
Publisher:
Basic Books (AZ)
Subject:
Mass media
Subject:
Public Relations
Subject:
Mass Media - General
Subject:
Media Studies
Subject:
Sociology - General
Subject:
Business-Customer Service
Edition Description:
Trade Paper
Publication Date:
19981031
Binding:
TRADE PAPER
Language:
English
Illustrations:
Y
Pages:
496
Dimensions:
9 x 6 in 23.5 oz

Other books you might like

  1. When Good Companies Do Bad Things Used Hardcover $5.50
  2. The End of Globalization: Why Global... Used Hardcover $9.95
  3. Marketing Corporate Image Used Hardcover $13.95
  4. Corporate Social Investing: The... New Hardcover $29.95
  5. Creating Corporate Soul : the Rise... Used Trade Paper $32.00

Related Subjects

Business » Business Profiles
Business » Customer Service
Business » Marketing
History and Social Science » Sociology » Media

PR!: A Social History of Spin New Trade Paper
0 stars - 0 reviews
$20.95 In Stock
Product details 496 pages Basic Books - English 9780465061792 Reviews:
"Synopsis" by ,
PR! is Stuart Ewens pathbreaking history of public relations. It begins with the First World War when Ivy Lee, one of the nations first corporate PR men, helped create a new climate in which public relations and corporate image management would become paramount in American society. Ewen chronicles the development of a culture we now take for granted. He examines the social conditions that spawned public relations and the ideas that inspired its strategists, and the increasing use of images as tools of persuasion. Using previously confidential sources, and with the aid of dozens of rare illustrations from the past hundred years, PR! lays bare the contours and contradictions of American democracy as we enter a new millennium.
"Synopsis" by , Based on unexplored and often confidential sources from AT&T, the National Association of Manufacturers, Standard Oil, and other major institutions, this book shows how the art of public relations has molded the "public mind" and warped the contours of American democracy. Beginning during the first World War, the book chronicles the birth pangs and coming of age of the PR culture and explores the ideas that have inspired PR strategies down through the years. 30 photos.
spacer
spacer
  • back to top

FOLLOW US ON...

     
Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.