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More copies of this ISBN:This title in other formats:The Design of Everyday Thingsby Donald A. Norman
Synopses & ReviewsPublisher Comments:First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them. Review:In this entertaining and insightful analysis, cognitive scientist Donald A. Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how and why some products satisfy customers while others only frustrate them.
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them. Review:"This book is a joy--fun and of utmost importance."
Tom Peters Review:"May herald the beginning of a change in user habits and expectations, a change that manufacturers would be obliged to respond to. Button pushers of the world, unite!"
Los Angeles Times Review:"We are all victimized by the natural perversity of inanimate objects. Here is a book at last that strikes back both at the objects and at the designers, manufacturers, and assorted human beings who originate and maintain this perversity. It will do your heart good and may even point the way to correcting matters."
Isaac Asimov Synopsis:Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. Now available in paperback, Norman's bestselling plea for user-friendly product design in business includes a new Introduction by the author. Synopsis:Includes bibliographical references and index.
About the AuthorDonald A. Norman is co-founder of the Nielsen Norman Group, an executive consulting firm that helps companies produce human-centered products and services. He is also Professor of Computer Science at Northwestern University and the author of Things That Make Us Smart, Memory and Attention, and The Invisible Computer. What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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