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Smart Green: How to Implement Sustainable Business Practices in Any Industry - And Make Money

by

Smart Green: How to Implement Sustainable Business Practices in Any Industry - And Make Money Cover

 

Synopses & Reviews

Publisher Comments:

As eco-conscious citizens and consumers search for answers to today's environmental problems, businesses are rushing to deliver the sustainable products, services, and business practices they want. But how can businesses—including yours—do this without sacrificing profitability? Can we find a way to keep the Earth and the bottom line healthy?

Not since the heyday of the early dot-com era has there been so much energy and enthusiasm surrounding the endeavor of entrepreneurship. Back then, everyone was scrambling to seize the opportunity to profit from the Internet boom. Today, everyone is scrambling to get in on the ground floor of the green boom—and cash in on the eco-conscious products, practices, and technologies we need to build a sustainable world.

While there is more interest than ever in sustainability in the business community, there has never been a practical, real-world guide that shows entrepreneurs how to meld sustainability and business success. Smart Green explores the best ideas in sustainable business, helps you plan a sustainability strategy, and presents case studies and business principles to show you how it's done.

Smart Green is not only the perfect book for entrepreneurs, it's also great for anyone interested in business, the environment, and how they interact. It answers questions we should all care about, including:

  • What is sustainability?
  • How do you build a strategic plan to achieve it?

  • What are the benefits of marketing your green initiatives to customers?

  • What are the key issues entrepreneurs will face in achieving sustainability?

  • How can we lessen the tension and create cooperation between the business and environmental communities?

Entrepreneurs are the stuntmen of the business world—taking risks others wouldn't in exchange for rewards others can't imagine. Today, there's a massive gap between the environmentally conscious products and services consumers want and what businesses have on offer. Government won't solve the problem of sustainable business; smart, green entrepreneurs will.

For business leaders who want to find a way to go green without giving up greenbacks, Smart Green offers an analytical, verifiable model that ensures profitability, lowers risk, and decreases the environmental impact of business.

Book News Annotation:

Estes introduces business owners to concepts in sustainable business and offers advice for assessing where they are needed and implementing them with long-term cost-effectiveness. Planning, measuring, marketing, and community leadership in "green" business projects are all considered. Among the principles discussed are environmental stewardship as business, adaptation, and plasticity. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

"Do you think going green will give you a competitive advantage, even save you money? Do you think your customers are more likely to buy if you are green? Do you want to do better by the environment and your community? If so, you are not alone. Many feel the need to go green. Jonathan Estes in Smart Green turns this need into value and lays out the steps for going green.?Read it and get ahead of your competition and the green tsunami sweeping the country."

—Frank Phoenix, PE, LEED-AP, Partner, Greenbridge Developments, LLC

"Estes's book articulates the opportunities, challenges, and trends of the blossoming conscious consumer movement using insightful research to make the case for growing a green business. His compendium examines and dissects our cultural shift in which a handful of people are optimists, many are ambivalent, and everyone is a skeptic."

—David Lubensky, President, Bagatto, Inc.

"Smart Green is a very practical guide for getting started with greening your company. Estes has taken the principles of business planning and applied them to a very complex subject. Worth the read."

—Michael Knupp, former CEO, The RETEC Group, and former member, World Business Council for Sustainable Development

"Estes's Smart Green is a great resource for small to mid-size enterprises that want to make measurable improvement in performance and align themselves with the global green wave. From strategic planning to practical how-to examples, Estes demonstrates how we can go green and make some too."

—Aaron Nelson, IOM, President and CEO, Chapel Hill-Carrboro (NC) Chamber of Commerce, and Executive Director, Foundation for a Sustainable Community

Synopsis:

As consumers are becoming more green-conscious, businesses are rushing to deliver the sustainable products, services, and business practices they want. But how do businesses do this without sacrificing profitability? Can business keep the earth and the bottom line healthy? In Smart Green, Jonathan Estes shows that sustainable practices can be good for the environment and for business itself. Smart Green uses case studies and basic business principles to show how businesses can merge sustainability models with entrepreneurial approaches to achieve a healthier earth and healthy profit margins. For any business that wants to go green but can't risk jeopardizing profitability, Smart Green offers an analytical model that ensures profitability, lowers risk, and decreases its environmental impact.

Jonathan M. Estes (Chapel Hill, NC) is cofounder and Senior Analyst at Strategic Measures, Inc., a management consulting firm that empowers leaders and teams to make decisions with an eye toward social equity, environmental stewardship, andprofits.

About the Author

Jonathan M. Estes is cofounder and Senior Analyst at Strategic Measures, Inc., based in Chapel Hill, North Carolina, a management consulting firm that empowers leaders and teams to make decisions with an eye toward social equity, environmental stewardship, and profits.

Table of Contents

Foreword.

Introduction.

Chapter 1. The Green Rush.

Chapter 2. Taking the First Step.

Chapter 3. Defining Sustainability.

Chapter 4. A Framework for Strategic Sustainability Planning.

Chapter 5. Measuring Sustainability Outcomes.

Chapter 6. Marketing Sustainability and Transparency.

Chapter 7. Building Smart Green Companies.

Chapter 8. Smart Green Leaders.

Appendix.

Glossary.

Index.

Product Details

ISBN:
9780470387795
Subtitle:
How to Implement Sustainable Business Practices in Any Industry - and Make Money
Author:
Estes, Jonathan
Publisher:
Wiley
Subject:
Management
Subject:
Business enterprises
Subject:
Management - General
Subject:
Development - Sustainable Development
Subject:
Green Business
Subject:
sustainable products and services
Subject:
go green
Subject:
environmental impact of business
Subject:
business and the environment
Subject:
green practice and profits
Subject:
green business ideas
Subject:
business innovation
Subject:
Jonathan Estes
Subject:
Sustainable Development
Subject:
Green products
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
Business-Manufacturing and Product Development
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
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Subject:
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Subject:
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Subject:
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ct of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Estes
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Subject:
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sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
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sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
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sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
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sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
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sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
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sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
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sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
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sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
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sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
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sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
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sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
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sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
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sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
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sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
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sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
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sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
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sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
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sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
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sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
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sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
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sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
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sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
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sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
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sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
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sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
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sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
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sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Subject:
sustainable business practice, green business, sustainable products and services, go green, environmental impact of business, business and the environment, green practice and profits, green business, green business ideas, business innovation, Jonathan Est
Copyright:
Publication Date:
March 2009
Binding:
Electronic book text in proprietary or open standard format
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
272
Dimensions:
9.00x6.10x.90 in. 1.05 lbs.

Related Subjects

Business » Business Plans
Business » General
Business » Green
Business » Human Resource Management
Business » Management
Business » Manufacturing and Product Development
Business » Strategy

Smart Green: How to Implement Sustainable Business Practices in Any Industry - And Make Money New Hardcover
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$27.25 In Stock
Product details 272 pages John Wiley & Sons - English 9780470387795 Reviews:
"Synopsis" by , "Do you think going green will give you a competitive advantage, even save you money? Do you think your customers are more likely to buy if you are green? Do you want to do better by the environment and your community? If so, you are not alone. Many feel the need to go green. Jonathan Estes in Smart Green turns this need into value and lays out the steps for going green.?Read it and get ahead of your competition and the green tsunami sweeping the country."

—Frank Phoenix, PE, LEED-AP, Partner, Greenbridge Developments, LLC

"Estes's book articulates the opportunities, challenges, and trends of the blossoming conscious consumer movement using insightful research to make the case for growing a green business. His compendium examines and dissects our cultural shift in which a handful of people are optimists, many are ambivalent, and everyone is a skeptic."

—David Lubensky, President, Bagatto, Inc.

"Smart Green is a very practical guide for getting started with greening your company. Estes has taken the principles of business planning and applied them to a very complex subject. Worth the read."

—Michael Knupp, former CEO, The RETEC Group, and former member, World Business Council for Sustainable Development

"Estes's Smart Green is a great resource for small to mid-size enterprises that want to make measurable improvement in performance and align themselves with the global green wave. From strategic planning to practical how-to examples, Estes demonstrates how we can go green and make some too."

—Aaron Nelson, IOM, President and CEO, Chapel Hill-Carrboro (NC) Chamber of Commerce, and Executive Director, Foundation for a Sustainable Community

"Synopsis" by , As consumers are becoming more green-conscious, businesses are rushing to deliver the sustainable products, services, and business practices they want. But how do businesses do this without sacrificing profitability? Can business keep the earth and the bottom line healthy? In Smart Green, Jonathan Estes shows that sustainable practices can be good for the environment and for business itself. Smart Green uses case studies and basic business principles to show how businesses can merge sustainability models with entrepreneurial approaches to achieve a healthier earth and healthy profit margins. For any business that wants to go green but can't risk jeopardizing profitability, Smart Green offers an analytical model that ensures profitability, lowers risk, and decreases its environmental impact.

Jonathan M. Estes (Chapel Hill, NC) is cofounder and Senior Analyst at Strategic Measures, Inc., a management consulting firm that empowers leaders and teams to make decisions with an eye toward social equity, environmental stewardship, andprofits.

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