Mega Dose
 
 

Special Offers see all

Enter to WIN a $100 Credit

Subscribe to PowellsBooks.news
for a chance to win.
Privacy Policy

Tour our stores


    Recently Viewed clear list


    Interviews | September 2, 2014

    Jill Owens: IMG David Mitchell: The Powells.com Interview



    David Mitchell's newest mind-bending, time-skipping novel may be his most accomplished work yet. Written in six sections, one per decade, The Bone... Continue »

    spacer
Qualifying orders ship free.
$29.95
New Hardcover
Ships in 1 to 3 days
Add to Wishlist
Qty Store Section
4 Local Warehouse Business- Marketing
6 Remote Warehouse Business- Marketing

Kellogg on Marketing

by

Kellogg on Marketing Cover

 

Synopses & Reviews

Publisher Comments:

A fresh take on core marketing concepts and key contemporary issues

When executives and professionals want thought leadership in marketing, they look to one place: The Kellogg School of Management. For years, Kellogg has set the standard for combining cutting-edge research with real-world insight, sending its graduates to the marketing departments of today's—and tomorrow's—most dynamic enterprises. Now, Kellogg on Marketing, Second Edition gives you unique access to a complete course on marketing from this program's renowned faculty.

In fully updated and all-new chapters, this Second Edition takes on all the key questions and challenges you'll find in the current marketing landscape, including social media, product innovation, user-generated branding, and more. At the same time, the expert authors convincingly demonstrate how—and which—fundamental concepts continue to guide sound marketing practice.

Building on the coverage in the now-classic first edition, this Second Edition features new material and perspectives on:

  • The changing nature of distribution, including new digital channels

  • Advertising on blogs, Web sites, YouTube, and more

  • The effects of social media on branding

  • Marketing to customers in underdeveloped or developing markets

  • Innovating successfully in an age of short product life cycles

  • Adopting a customer focus throughout your organization

  • And much more

Whether you're new to marketing or have many years' experience, Kellogg on Marketing, Second Edition supplies you with both strategic insights and on-the-ground examples so you can deepen your knowledge base and create winning, profitable marketing plans.

Synopsis:

A fully updated edition from the leading MBA marketing program

The first edition of Kellogg on Marketing set a high standard with a cutting-edge presentation of the best knowledge and practices in the field. Now, the Second Edition of this benchmark guide breaks new ground, providing fresh perspectives on timeless fundamental issues as well as the latest ideas. This includes:

  • The latest emerging opportunities and challenges for marketers

  • The branding uses of social media and consumer-generated media

  • Recent developments in advertising, distribution, pricing, and branding in markets around the world

  • Connecting marketing to other functional areas such as sales and operations for increased impact

  • Customer-centric practices for frontline employees, salespeople, those in operations, and others

  • Techniques for marketing to lower-income consumers

  • Using innovation to find new customers in a hypercompetitive economy

  • Strategies for effective social innovation

  • Management of product lines and brand portfolios

  • Internal branding

  • And more

Synopsis:

The business classic, fully revised and updated for today's marketers

The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.

  • Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding
  • With a foreword by Philip Kotler
  • The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing

Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.

About the Author

Alice M. Tybout is the Harold T. Martin Professor of Marketing and a former chairperson of the Marketing Department at the Kellogg School of Management, Northwestern University. She is academic director of the consumer marketing strategy program and the branding program at Kellogg's Allen Center, the author of more than forty articles and book chapters, a consultant for leading companies, including Abbott Laboratories, Coca-Cola Company, and Pfizer, and a member of the board of directors of RHR International.

Bobby J. Calder is the Charles H. Kellstadt Professor of Marketing and the current chairperson of the Department of Marketing at the Kellogg School of Management, Northwestern University. Previously, he has taught at the Wharton School, University of Pennsylvania, and has been a consultant for Booz Allen Hamilton. He is the author of numerous research studies and articles. He has been a consultant to companies such as Aetna, Bristol-Myers Squibb, Cemex, Coca-Cola, General Electric, General Motors, McDonald's, Motorola, Prudential, Tribune Co., and Time Warner.

Table of Contents

Foreword.

Thinking About Marketing (Philip Kotler).

Preface (Alice M. Tybout and Bobby J. Calder).

Acknowledgments.

Section One: Developing a Marketing Strategy.

Chapter 1: Creating Customers and Shaping the Competitive Game (Gregory S. Carpenter).

Chapter 2: Identifying Market Segments and Selecting Targets (Alice M. Tybout and Kent Grayson).

Chapter 3: Marketing Research and Understanding Consumers (Bobby J. Calder).

Chapter 4: Developing a Compelling Brand Positioning (Alice M. Tybout and Brian Sternthal).

Chapter 5: Writing a Brand Positioning Statement and Translating It into Brand Design (Bobby J. Calder).

Chapter 6: Creating and Managing Brands (Alice M. Tybout and Gregory S. Carpenter).

Section Two: Implementing the Strategy.

Chapter 7: Making the Brand Come Alive within Your Organization (Lisa Fortini-Campbell).

Chapter 8: The Sandwich Strategy: Managing New Products and Services for Value Creation and Value Capture (Dipak C. Jain).

Chapter 9: Pricing for Profit (Lakshman Krishnamurthi).

Chapter 10: Advertising Strategy (Dereck D. Rucker and Brian Sternthal).

Chapter 11: Marketing Channel Design and Management (Anne T. Coughlan).

Chapter 12: Building a Winning Sales Force (Andris A. Zoltners, Prabhakant Sinha, and Sally E. Lorimer).

Section Three: Perspectives on Contemporary Issues in Marketing.

Chapter 13: Marketing to Consumers at the Bottom of the Pyramid (Bobby J. Calder, Richard Kolsky, and Maria Flores Letelier).

Chapter 14: The New Influence of Social Media (Lakshman Krishnamurthi and Shyam Gopinath).

Chapter 15: From the Wheel to Twitter: Where Do Innovations Come From? (David Gal).

Chapter 16: Brand-Led Innovation (Bobby J. Calder and Edward S. Calder).

Chapter 17: Managing Product Assortments: Insights from Consumer Psychology (Ryan Hamilton and Alexander Chernev

Chapter 18: Goal-Driven Marketing Research: The Answer to a Shrinking Budget (Angela Y. Lee).

Chapter 19: Aligning Sales and Marketing to Enhance Customer Value and Drive Company Results (Andris A. Zoltners, Prabhakant Sinha, and Sally E. Lorimer).

Chapter 20: Creating Superior Value By Managing the Marketing–Operations Management Interface (Anne T. Coughlan and Jeffrey D. Shulman).

Index.

Product Details

ISBN:
9780470580141
Author:
Tybout, Alice M.
Publisher:
John Wiley & Sons
Author:
Calder, Bob
Author:
Kotler, Philip
Author:
Tybout, Alice
Author:
by J.
Author:
Calder, Bobby J.
Subject:
Marketing - General
Subject:
Business;Marketing
Subject:
Strategic Marketing
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
ing research
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
st
Subject:
rategic Marketing
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
ution, pricing, sales force management, marketing research
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segm
Subject:
entation, targeting and positioning, consumer insight, marketing best thinking, marketing best practices, Philip kotler, marketing mba, aligning marketing and sales, marketing and operations, channels of distribution, pricing, sales force management, mark
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Ke
Subject:
llogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, mark
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low
Subject:
income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, marketing best practices, Philip kotler, marketing mba, aligning marketing and sales
Subject:
Kellogg School of Management, marketing, branding, social media, marketing to low income consumers, internal branding, product innovation, MBA marketing, marketing MBA, segmentation, targeting and positioning, consumer insight, marketing best thinking, ma
Copyright:
Publication Date:
20100831
Binding:
HARDCOVER
Language:
English
Pages:
448
Dimensions:
9.12x6.36x1.40 in. 1.49 lbs.

Other books you might like

  1. Partition of British India... New Hardcover $44.50
  2. Kellogg on Strategy: Concepts,... Used Hardcover $18.00
  3. This Perfect Day Used Book Club Hardcover $8.95
  4. Not Condemned to Repetition: The... New Trade Paper $56.95
  5. The Colonizer and the Colonized Used Trade Paper $11.95
  6. Kennedy's Wars: Berlin, Cuba, Laos,... Used Trade Paper $8.95

Related Subjects

Business » Accounting and Finance
Business » Business Plans
Business » Marketing

Kellogg on Marketing New Hardcover
0 stars - 0 reviews
$29.95 In Stock
Product details 448 pages John Wiley & Sons - English 9780470580141 Reviews:
"Synopsis" by , A fully updated edition from the leading MBA marketing program

The first edition of Kellogg on Marketing set a high standard with a cutting-edge presentation of the best knowledge and practices in the field. Now, the Second Edition of this benchmark guide breaks new ground, providing fresh perspectives on timeless fundamental issues as well as the latest ideas. This includes:

  • The latest emerging opportunities and challenges for marketers

  • The branding uses of social media and consumer-generated media

  • Recent developments in advertising, distribution, pricing, and branding in markets around the world

  • Connecting marketing to other functional areas such as sales and operations for increased impact

  • Customer-centric practices for frontline employees, salespeople, those in operations, and others

  • Techniques for marketing to lower-income consumers

  • Using innovation to find new customers in a hypercompetitive economy

  • Strategies for effective social innovation

  • Management of product lines and brand portfolios

  • Internal branding

  • And more

"Synopsis" by , The business classic, fully revised and updated for today's marketers

The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.

  • Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding
  • With a foreword by Philip Kotler
  • The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing

Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.

spacer
spacer
  • back to top

FOLLOW US ON...

     
Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.