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Original Essays | September 17, 2014

Merritt Tierce: IMG Has My Husband Read It?



My first novel, Love Me Back, was published on September 16. Writing the book took seven years, and along the way three chapters were published in... Continue »
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    Love Me Back

    Merritt Tierce 9780385538077

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Your Google Game Plan for Success: Increasing Your Web Presence with Google Adwords, Analytics and Website Optimizer

by

Your Google Game Plan for Success: Increasing Your Web Presence with Google Adwords, Analytics and Website Optimizer Cover

 

Synopses & Reviews

Publisher Comments:

Working the Web is a two step dance: With the first step, you have to attract people to your Web site. With the second, you need to quickly engage your viewers, turning them into customers. Whether you are a web entrepreneur or a sales or marketing professional, with it's AdWords, Analytics and Website Optimizer, Google provides a trifecta of tools that can provide the rhythm you need to guide you out on the dance floor, but first you need to learn to move your feet.

Your Google Game Plan for Success: Increasing your web presence with Google AdWords, Analytics and Website Optimizer will initially focus individually on Google AdWords, Google Analytics and Google Website Optimizer. Then, the book will shift focus to syncing the three products together and using their collective strength to analyze, understand, and extract insight from for a competitive edge in online marketing. Throughout the book readers will learn: The basics of CPC (Cost-per-click) adverting with AdWords Using Google's Ad Planner, AdWords Editor and Conversion Tracking Understanding what can be gained from Web Analytics How to install tracking code in your web site to utilize Google Analytics What reports are available from Google Analytics and how to read them How to create effective test cases in Google Website Optimizer Taking what you've learned and applying it beyond the Google Sphere including Yahoo, MSN, and Social Networking.

Synopsis:

Your playbook for a winning online marketing strategy
  • Learn what to consider when building your online marketing game plan

  • Navigate the Google AdWords interface and create winning campaigns

  • Fine-tune your pay-per-click ads to score the right response

  • Discover how different types of analysis can enhance your understanding of your site visitors

  • Explore the technology of Google Analytics

  • Plan and run various experiments to assess the effectiveness of your website

  • Look into other useful programs and bring it all together for a targeted marketing blitz

What if there were secret plays that could exponentially improve your selling season? If all you had to do was learn to execute them? Google AdWords, Google Analytics, and Google Website Optimizer are inexpensive, effective, and — if you pay close attention to the coaching in this book — easy to master. Here's where you'll learn to create targeted search campaigns, capture vital information about your website's visitors, and fine-tune your site to improve conversion rates. It's what you need to make the playoffs in your field.

Synopsis:

Get the most out of Google's trifecta of tools and optimize your Web presence!

Savvy marketers are always searching for new ways to attract and keep online customers. Google’s array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age.

Learn the basics of Google AdWords, Analytics, and Website Optimizer—and then discover how to use this powerful trifecta together to help you track, extract, and analyze data and make necessary changes. Topics include cost-per-click advertising, conversion tracking, how to apply what you’re learning, and much more.

  • Brings you up to speed on Google AdWords, Analytics, and Website Optimizer
  • Shows how to use each tool individually—and then together as a powerful trio to track, analyze, and optimize your Web presence
  • Topics include the basics of CPC (cost per click) and how to use Google's Ad Planner, the AdWords Editor, and conversion tracking
  • Covers how to install tracking code in your Web site, what reports are available and how to use them, testing, applying what you learn, and much more

Start increasing ROI, online sales, and web site traffic quality with Google tools and the insights and techniques in this expert guide.

About the Author

Joe Teixeira is Director of Web Intelligence at MoreVisibility and a Google Analytics Certified Partner. He is a leading expert in the field of web analytics, and is Google AdWords Qualified as well as certified in Yahoo! Search Marketing and MSN AdCenter.

Table of Contents

Introduction.

Part I Getting Started.

Chapter 1 What’s Your Game Plan for Success?

Part II Google AdWords.

Chapter 2 Welcome to Google AdWords!

Chapter 3 Cost-per-Click Advertising.

Chapter 4 Advanced Opportunities within Google AdWords.

Chapter 5 AdWords Tools of the Trade.

Chapter 6 Google AdWords: Analysis and Insights.

Part III Google Analytics.

Chapter 7 Welcome to Google Analytics!

Chapter 8 The Web Analytics Industry.

Chapter 9 Sophisticated Google Analytics Features.

Chapter 10 The Technical Side of Google Analytics.

Part IV Google Website Optimizer.

Chapter 11 Welcome to Google Website Optimizer.

Chapter 12 Testing Online and Basic Statistics.

Chapter 13 The Technical Side of Google Website Optimizer and Experiment Ideas.

Part V Executing Your Game Plan by Using Google Programs Together.

Chapter 14 Google AdWords and Google Analytics.

Chapter 15 Google AdWords and Google Website Optimizer.

Chapter 16 Google Analytics and Google Website Optimizer.

Part VI Wrapping It All Up.

Chapter 17 Other Programs to Add to Your Game Plan.

Chapter 18 Bringing It All Together.

Appendix A A Life after Your Google Game Plan.

Product Details

ISBN:
9780470641644
Author:
Teixeira, Joe
Publisher:
Wiley Publishing
Subject:
Web - General
Subject:
Internet-Web Publishing
Subject:
Internet - World Wide Web
Subject:
Internet Business
Subject:
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Copyright:
Publication Date:
20110214
Binding:
TRADE PAPER
Language:
English
Pages:
456
Dimensions:
236.2 x 188 x 26.7 mm 24 oz

Related Subjects

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Your Google Game Plan for Success: Increasing Your Web Presence with Google Adwords, Analytics and Website Optimizer New Trade Paper
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Product details 456 pages John Wiley & Sons - English 9780470641644 Reviews:
"Synopsis" by , Your playbook for a winning online marketing strategy
  • Learn what to consider when building your online marketing game plan

  • Navigate the Google AdWords interface and create winning campaigns

  • Fine-tune your pay-per-click ads to score the right response

  • Discover how different types of analysis can enhance your understanding of your site visitors

  • Explore the technology of Google Analytics

  • Plan and run various experiments to assess the effectiveness of your website

  • Look into other useful programs and bring it all together for a targeted marketing blitz

What if there were secret plays that could exponentially improve your selling season? If all you had to do was learn to execute them? Google AdWords, Google Analytics, and Google Website Optimizer are inexpensive, effective, and — if you pay close attention to the coaching in this book — easy to master. Here's where you'll learn to create targeted search campaigns, capture vital information about your website's visitors, and fine-tune your site to improve conversion rates. It's what you need to make the playoffs in your field.

"Synopsis" by , Get the most out of Google's trifecta of tools and optimize your Web presence!

Savvy marketers are always searching for new ways to attract and keep online customers. Google’s array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age.

Learn the basics of Google AdWords, Analytics, and Website Optimizer—and then discover how to use this powerful trifecta together to help you track, extract, and analyze data and make necessary changes. Topics include cost-per-click advertising, conversion tracking, how to apply what you’re learning, and much more.

  • Brings you up to speed on Google AdWords, Analytics, and Website Optimizer
  • Shows how to use each tool individually—and then together as a powerful trio to track, analyze, and optimize your Web presence
  • Topics include the basics of CPC (cost per click) and how to use Google's Ad Planner, the AdWords Editor, and conversion tracking
  • Covers how to install tracking code in your Web site, what reports are available and how to use them, testing, applying what you learn, and much more

Start increasing ROI, online sales, and web site traffic quality with Google tools and the insights and techniques in this expert guide.

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