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Fourth Generation R&d

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Synopses & Reviews

Publisher Comments:

Mastery of innovation and R&D is critical to survival in today’s hypercompetitive business environment. It involves years of patient (and impatient) investigation, punctuated by moments of inspiration. It positions uncontrollable creativity side by side with disciplined business process. And it is, for most companies, tremendously difficult to achieve. Now, for the first time, one book shows you how to balance these seemingly contradictory requirements to develop a coherent approach to some of the most challenging business problems your company faces. Fourth Generation R&D defines a comprehensive, state-of-the-art model for the practice of innovation and R&D management. In this breakthrough book, renowned R&D professionals William L. Miller and Langdon Morris fully describe the essential qualities, factors, methods, and business processes that enable successful innovators to consistently outperform everyone else. They offer detailed case studies on the advanced innovation practices of seven world leaders—Ford, Hewlett-Packard, Intel, Motorola, NASA, Nike, and Xerox—as well as dozens of specific examples from many other organizations in high technology, manufacturing, and consumer products. The authors will teach you the many qualities that all of these innovations have in common and how to apply a single business process to achieve similar results in your own organization. They include over 100 diagrams and photographs, hundreds of references, and pages of detailed questions to be asked at each stage of implementation in order to help your organization become effective at innovation. Writing with clear prose and using a careful structure, the authors explain:
  • How to master the linkage between strategy, innovation, and R&D
  • Why conventional market research is not sufficient—and what is
  • How to use the Internet as a critical component of the innovation process
  • The vital difference between tacit and explicit knowledge, and how to combine them for effective knowledge management
  • How new organizational models used in leading organizations are critical to Success
  • The differences between continuous and discontinuous innovation, and how to make your organization effective at both
Offering a successful framework for using R&D to drive innovation throughout an entire organization, Fourth Generation R&D is essential reading for everyone in R&D, marketing, strategic planning, product design, and product development.

Synopsis:

This book describes how the Steelcase company transformed the role of R&D within the company and explains the framework and techniques used to implement this strategy.

Synopsis:

Praise for Fourth Generation R&D "A sweeping and insightful analysis of an architecture for innovation in the knowledge economy. Technologists, strategists, and organizational architects will all find this book worth reading, as will students of the modern organization." --John Seely Brown Chief Scientist, Xerox Corporation "The new realities of competition beg a new approach to innovation and R&D; Fourth Generation R&D answers that challenge. With lucid arguments and detailed case studies, Fourth Generation R&D sketches a powerful new paradigm for planning and managing innovation. Every manager concerned with innovation and its role as a strategic resource--that's to say, every manager--will profit from this new understanding." Lawrence Wilkinson President, Global Business Network "Fourth Generation R&D is a tour de force. Its sweep, depth, and use of graphics are all truly remarkable (not to mention its command of the literature on innovation). The distinctions it draws between continuous and discontinuous innovation--and between tacit and explicit knowledge--are fundamental." --John Yochelson President, The Council on Competitiveness

Synopsis:

Praise for Fourth Generation R&D "A sweeping and insightful analysis of an architecture for innovation in the knowledge economy. Technologists, strategists, and organizational architects will all find this book worth reading, as will students of the modern organization." —John Seely Brown Chief Scientist, Xerox Corporation "The new realities of competition beg a new approach to innovation and R&D; Fourth Generation R&D answers that challenge. With lucid arguments and detailed case studies, Fourth Generation R&D sketches a powerful new paradigm for planning and managing innovation. Every manager concerned with innovation and its role as a strategic resource—that’s to say, every manager—will profit from this new understanding." Lawrence Wilkinson President, Global Business Network "Fourth Generation R&D is a tour de force. Its sweep, depth, and use of graphics are all truly remarkable (not to mention its command of the literature on innovation). The distinctions it draws between continuous and discontinuous innovation—and between tacit and explicit knowledge—are fundamental." —John Yochelson President, The Council on Competitiveness

Description:

Includes bibliographical references (p. 315-335) and index.

About the Author

WILLIAM L. MILLER, PhD, now at Intel, has served on the board of the Industrial Research Institute and has twenty-nine years of experience managing industrial R&D. LANGDON MORRIS is President of KMLab, Inc. and the author of Managing the Evolving Corporation and The Knowledge Channel.

Table of Contents

Introduction: Innovation in Crisis.

4th Generation R&D.

Competitive Architecture: The External Framework.

Organizational Capability: The Internal Framework.

The Knowledge Channel and Market Development.

Managing Knowledge and Financial Assets.

Organizational Architecture.

Organizational Capability Development.

The Innovation Business Process.

Notes.

Index.

Product Details

ISBN:
9780471240938
Author:
Miller, William L.
Author:
Morris, Langdon
Publisher:
John Wiley & Sons
Location:
New York :
Subject:
Development & Growth
Subject:
Management
Subject:
Corporate History - Strategies
Subject:
Marketing - Research
Subject:
Research, industrial
Subject:
Corporate & Business History - Strategies
Subject:
Development - Business Development
Subject:
Research, Industrial -- Management.
Subject:
Business-History and Biography
Subject:
Production & Operations Management
Copyright:
Series Volume:
no. 13
Publication Date:
August 1999
Binding:
HARDCOVER
Grade Level:
Professional and scholarly
Language:
English
Illustrations:
Yes
Pages:
368
Dimensions:
9.34x6.33x1.23 in. 1.50 lbs.

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Related Subjects

Business » Business Plans
Business » History and Biographies
Business » Marketing
Business » Strategy
Engineering » Industrial and Control Engineering » General
Science and Mathematics » Chemistry » Chemical Engineering
Science and Mathematics » Electricity » General Electricity

Fourth Generation R&d New Hardcover
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Product details 368 pages John Wiley & Sons - English 9780471240938 Reviews:
"Synopsis" by , This book describes how the Steelcase company transformed the role of R&D within the company and explains the framework and techniques used to implement this strategy.
"Synopsis" by , Praise for Fourth Generation R&D "A sweeping and insightful analysis of an architecture for innovation in the knowledge economy. Technologists, strategists, and organizational architects will all find this book worth reading, as will students of the modern organization." --John Seely Brown Chief Scientist, Xerox Corporation "The new realities of competition beg a new approach to innovation and R&D; Fourth Generation R&D answers that challenge. With lucid arguments and detailed case studies, Fourth Generation R&D sketches a powerful new paradigm for planning and managing innovation. Every manager concerned with innovation and its role as a strategic resource--that's to say, every manager--will profit from this new understanding." Lawrence Wilkinson President, Global Business Network "Fourth Generation R&D is a tour de force. Its sweep, depth, and use of graphics are all truly remarkable (not to mention its command of the literature on innovation). The distinctions it draws between continuous and discontinuous innovation--and between tacit and explicit knowledge--are fundamental." --John Yochelson President, The Council on Competitiveness
"Synopsis" by , Praise for Fourth Generation R&D "A sweeping and insightful analysis of an architecture for innovation in the knowledge economy. Technologists, strategists, and organizational architects will all find this book worth reading, as will students of the modern organization." —John Seely Brown Chief Scientist, Xerox Corporation "The new realities of competition beg a new approach to innovation and R&D; Fourth Generation R&D answers that challenge. With lucid arguments and detailed case studies, Fourth Generation R&D sketches a powerful new paradigm for planning and managing innovation. Every manager concerned with innovation and its role as a strategic resource—that’s to say, every manager—will profit from this new understanding." Lawrence Wilkinson President, Global Business Network "Fourth Generation R&D is a tour de force. Its sweep, depth, and use of graphics are all truly remarkable (not to mention its command of the literature on innovation). The distinctions it draws between continuous and discontinuous innovation—and between tacit and explicit knowledge—are fundamental." —John Yochelson President, The Council on Competitiveness
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