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Principles of Color Design

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Principles of Color Design Cover

 

Synopses & Reviews

Publisher Comments:

This book provides a solid foundation for the development of personal color sense. The book explores basic principles of two-dimensional compositions, as well as the way color affects the apparents shape, size, position, and elements in a composition. This second edition has more than doubled in page count. Two new sections have been added: Digital Colors and Color Expression. 424 illus.

Synopsis:

A complete revision of what is considered the classic introduction to color for all graphic designers and artists. This book provides a solid foundation for the development of personal color sense, and a practical examination of the myriad effects that can be achieved with color.

Table of Contents

DESIGN PRINCIPLES.

Planes.

Lines.

Points.

Formal Compositions.

Informal Compositions.

Space.

COLOR PRINCIPLES.

Black and White.

Neutral Colors.

Chromatic Colors.

Value.

Chroma.

Hue.

The Color Solid.

Complementary Hues.

Color Harmony.

Simultaneous Contrast.

Re-Examining the Color Circle.

COLOR DESIGN.

Designs with Value Gradations.

Designs with Chroma Gradations.

Designs with Hue Gradations.

Designs with Hue Mixtures.

Designs with Complementary Hues.

Designs with Unrelated Hues.

Developing a Color Scheme.

DIGITAL COLORS.

Color Lights.

Display of Colors and Images.

Painting on the Computer.

Drawing on the Computer.

Color Palettes.

Printing the Colors.

COLOR EXPRESSION.

Color Guides.

Using the Color Guides.

Product Details

ISBN:
9780471287087
Author:
Wong, Wucius
Publisher:
John Wiley & Sons
Location:
New York
Subject:
Computer graphics
Subject:
Color in design
Subject:
Graphic Arts - Use of Color
Subject:
Color Theory
Subject:
Color
Subject:
Graphic Arts - Illustration
Subject:
Graphic design
Subject:
General-General
Copyright:
Edition Number:
2
Series Volume:
15
Publication Date:
September 1996
Binding:
TRADE PAPER
Grade Level:
Professional and scholarly
Language:
English
Illustrations:
Yes
Pages:
224
Dimensions:
9.20x7.37x.48 in. 1.18 lbs.

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Related Subjects

Arts and Entertainment » Art » Color Theory
Arts and Entertainment » Art » Color and Perspective
Arts and Entertainment » Art » Illustration
Computers and Internet » Internet » General
Engineering » Construction » Heating and Air Conditioning

Principles of Color Design New Trade Paper
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Product details 224 pages John Wiley & Sons - English 9780471287087 Reviews:
"Synopsis" by , A complete revision of what is considered the classic introduction to color for all graphic designers and artists. This book provides a solid foundation for the development of personal color sense, and a practical examination of the myriad effects that can be achieved with color.
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