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Original Essays | April 11, 2014

Paul Laudiero: IMG Shit Rough Draft



I was sitting in a British and Irish romantic drama class my last semester in college when the idea for Shit Rough Drafts hit me. I was working... Continue »
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From Worst to First: Behind the Scenes of Continental's Remarkable Comeback

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From Worst to First: Behind the Scenes of Continental's Remarkable Comeback Cover

 

Synopses & Reviews

Publisher Comments:

The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World

. . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.-Business Week

From Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.-The Atlanta Journal-Constitution

From Worst to First is [Gordon Bethune's] story of Continental Airlines' turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has 'raised its overall marks more than any other in the 1990s.'-The Seattle Post-Intelligencer

All of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need.

Synopsis:

All of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need.

Synopsis:

"In this...often hilarious new book, Bethune tells how he approached his turnaround challenges."-Fortune

"...in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward."-BusinessWeek

About the Author

Gordon Bethune is Chairman and CEO of Continental Airlines. Prior to joining Continental, he was vice president and general manager of customer service at Boeing. Bethune was also a senior operations executive at Braniff Airways, Western, and Piedmont Airlines.

Scott Huler is a professional journalist. He has been published in the New York Times, Washington Post, Los Angeles Times, and other leading North American newspapers and magazines.

Table of Contents

HOW WE CLIMBED FROM WORST TO FIRST.

Is This Any Way to Run an Airline?

The Last Suppers, or Whose Problem Is It?

Fly to Win, or You Can Make a Pizza So Cheap Nobody Wants to Eat It.

Fund the Future, or If There Ain't No Funds, There Ain't Gonna Be No Future.

Make Reliability a Reality, or It's Time to Act Like a Real Airline.

Working Together, or Which Part of This Watch Don't You Think We Need?

Success Has No Autopilot.

A FLIGHT PLAN FOR SUCCESS.

How the Sickest Patients Need the Best Doctors, and Concerning Tapeworms.

Nobody Loses When the Whole Team Wins.

Keeping the Lines of Communication Open.

Predictability, or the Value of a Zippo.

What Gets Measured Gets Managed.

Crop Duster's Son.

Why You Just Read This Book.

Acknowledgments.

Index.

Product Details

ISBN:
9780471356523
With:
Huler, Scott
Author:
Huler, Scott
Author:
Bethune, Gordon
Publisher:
John Wiley & Sons
Location:
New York :
Subject:
Management
Subject:
Aviation - General
Subject:
History
Subject:
Technical Writing
Subject:
Entrepreneurship
Subject:
Corporate History
Subject:
Aviation - Commercial
Subject:
Corporate turnarounds -- United States -- Case studies.
Subject:
Corporate & Business History
Subject:
Corporate & Business History - General
Subject:
Corporate turnarounds -- United States.
Subject:
Continental Airlines - History
Subject:
General & Introductory Business & Management
Subject:
Business-History and Biography
Copyright:
Publication Date:
19990830
Binding:
TRADE PAPER
Language:
English
Illustrations:
Yes
Pages:
304
Dimensions:
9.12x6.08x.82 in. .82 lbs.

Related Subjects

Business » Business Profiles
Business » General
Business » History and Biographies
Business » Human Resource Management
Business » Management
Business » Small Businesses » General
Business » Start Up Business
Science and Mathematics » Mathematics » Probability and Statistics » General
Science and Mathematics » Mathematics » Probability and Statistics » Statistics
Transportation » Aviation » General

From Worst to First: Behind the Scenes of Continental's Remarkable Comeback New Trade Paper
0 stars - 0 reviews
$37.00 In Stock
Product details 304 pages John Wiley & Sons - English 9780471356523 Reviews:
"Synopsis" by , All of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need.
"Synopsis" by , "In this...often hilarious new book, Bethune tells how he approached his turnaround challenges."-Fortune

"...in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward."-BusinessWeek

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