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The Crowdby Gustave, Bon Gustave Le Bon
Synopses & ReviewsPublisher Comments:One of the greatest and most influential books of social psychology ever written, The Crowd had a profound impact not only on Freud but also on such masters of crowd control as Hitler and Mussolini, who might have used its observations as a how-to handbook for stirring up the passions of the populace. As the author writes, "The masses have never thirsted after truth. . . . Whoever can supply them with illusions is easily their master; whoever attempts to destroy their illusions is always their victim." Though its focus is on crowd psychology, the book is also brilliantly instructive on the effects of the generally accepted beliefs of a nation's citizens on the processes of history. The Crowd is a must-read volume not only for every student of history, sociology, law, and psychology, but for every politician, statesman, investor, and marketing manager. Book News Annotation:<:st>Previous editions are cited in . Insightful for its apprehension of the primitive nature of
crowds, Le Bon's treatise on crowd psychology was influential to
Freud, Hitler, and Mussolini. The reprinting allows its inclusion as
source material for courses in psychology and history. The volume is
not indexed
Annotation c. Book News, Inc., Portland, OR (booknews.com) Synopsis:One of the greatest and most influential books of social psychology ever written, brilliantly instructive on the general characteristics and mental unity of a crowd, its sentiments and morality, ideas, reasoning power, imagination, opinions and much more. A must-read volume for students of history, sociology, law and psychology. What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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