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Seo Warriorby John I. Jerkovic
Synopses & Reviews
SEO Warrior offers you the most practical and proven collection of available techniques, hacks, and practices for search engine optimization. By optimizing for search engines from the beginning, you dramatically increase the chances that people will find your site through a high ranking. You'll also learn what to avoid, such as website components that can hide important information from search engines, or that can unintentionally penalize you for deceptive practices.
No other book on the subject of SEO comes anywhere close to the level of detail, accuracy, and breadth of material that SEO Warrior provides. Ideal for beginners and advanced web developers alike, this book not only serves as an SEO tutorial, but also as a reference guide for implementing SEO techniques.
Learn the nuts and bolts of search engine optimization theory View website optimization in action, with real-world examples of five different website types Optimize your site for Google, Yahoo , Microsoft's Bing, and others Get complete step-by-step instructions for applying hacks and practices Understand your audience and select the best keywords to reach them Learn how to use SEO metrics scripts such as a keyword analyzer, link popularity checker, and more Analyze your site to see how it measures up to the competition Learn to use social networking to your advantage
Website analytics and optimization are gaining interest among IT professionals, as new measuring tools emerge and more emphasis is placed on a web application's performance — not only its ability to attract visitors, but its ability to handle demand. According to BookScan, books on website analytics, optimization, and tuning garnered more than $2.85 million in 2008. O'Reilly's High Performance Web Sites (9780596529307) was among the top sellers.
This comprehensive book teaches web developers the basics of search engine optimization (SEO), so their sites can achieve high search-engine rankings. By optimizing a website for search engines from the beginning, a developer can dramatically increase the chances that his site will achieve a high ranking. "SEO Warrior" offers the most practical, tested, and proven collection of available techniques, hacks, and practices for SEO. Ideal for beginners and advanced web developers alike, this book not only serves as an SEO tutorial, but as a reference guide for implementing SEO techniques.
How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of search engine optimization (SEO) theory, the importance of keyword strategy, and how to avoid and remedy search engine traps.
You'll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Ideal for web developers, savvy marketers, webmasters, and anyone else interested in SEO, this book serves not only as an SEO tutorial, but also as a reference for implementing effective SEO techniques.
About the Author
John I. Jerkovic currently manages a group of IT professionals at a wealth management company. His team works closely with the marketing (e-Business) team in managing close to 100 internal and external sites. A part of this work includes SEO. He's also had the opportunity to architect (and work with) several enterprise search solutions based on the Google Search appliance (GSE), IBM OmniFind Yahoo! Edition and Lucene. In 2009, John won two Web Marketing Association awards for outstanding achievement in website development. He maintains an SEO blog at http://www.seowarrior.net/.
Table of Contents
PrefaceChapter 1: The Big PictureChapter 2: Search Engine PrimerChapter 3: Website EssentialsChapter 4: Internal Ranking FactorsChapter 5: External Ranking FactorsChapter 6: Web Stats MonitoringChapter 7: Google Webmaster Tools and Google AnalyticsChapter 8: Search Engine TrapsChapter 9: Robots Exclusion ProtocolChapter 10: SitemapsChapter 11: Keyword ResearchChapter 12: Link BuildingChapter 13: Competitor Research and AnalysisChapter 14: Content ConsiderationsChapter 15: Social Networking PhenomenonChapter 16: Search Engine MarketingChapter 17: Search Engine SpamChapter 18: Industry BuzzScript ListingsPing ServersProgramming EnvironmentColophon
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