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Website Optimizationby Andrew B. King
Synopses & Reviews
Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success.
This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained.
Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site's total effectiveness.
In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you:
Website Optimization not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsive, and optimally persuasive if you're to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals.
Book News Annotation:
King, president of the Website Optimization marketing firm, explains how "website optimization" means more than a quick loading of pages and access by the majority of browsers. This guide for web developers shows how to create a site that is more visible to search engines while maintaining effective ad copy, increased sales and maximized conversion rates for landing pages. The author explains how to use the right set of web metrics to measure your success, while employing XHTML, CSS and Ajax to increase efficiency. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)
This book is a comprehensive guide to the tips, techniques, standards, and methods of Web site optimization, from increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability.
About the Author
Andrew B. King is the President of Website Optimization, LLC, a Web Performance and Search Engine Marketing firm based in Ann Arbor, Michigan. Since 2002, team WSO has helped firms optimize the effectiveness of their websites to improve their ROI. Their clients include Bank of America, AOL, Time Warner, Net Zero, WhitePages.com, and Caravan Tours. For more information on website optimization and a book companion site go to: http://www.websiteoptimization.com.
Table of Contents
Foreword Preface Part I: Search Engine Marketing Optimization Chapter 1: Natural Search Engine Optimization Chapter 2: SEO Case Study: PhillyDentistry.com Chapter 3: Pay-per-Click Optimization Chapter 4: PPC Case Study: BodyGlove.com Chapter 5: Conversion Rate Optimization Part II: Web Performance Optimization Chapter 6: Web Page Optimization Chapter 7: CSS Optimization Chapter 8: Ajax Optimization Chapter 9: Advanced Web Performance Optimization Chapter 10: Website Optimization Metrics Colophon
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