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The Social Media Marketing Bookby Dan Zarrella
Synopses & Reviews
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best — and avoid the worst — of the social web's unique marketing opportunities.
The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.
Praise for The Social Media Marketing Book:
"Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet." --Guy Kawasaki, co-founder of Alltop.com
"If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that." --Chris Brogan, President of New Marketing Labs
"This book demonstrates a beginning to the endless possibilities of the Social Web." — Brian Solis, publisher of leading marketing blog PR 2.0
Book News Annotation:
Zarrella, a blogger on viral marketing and social media, explains how and when to use social media tools, platforms, and communities for marketing in this 8x6" guide for professionals and entrepreneurs. An introduction explains what social media marketing is and how it works with big brands and small businesses. The book then reviews the history and culture of each social media type and details its features and protocols, illustrated with advice from real-life social media pioneers at major sites and b&w screenshots and graphs on almost every page. Chapters cover blogging, Twitter and microblogging, social networking, media sharing, social news and bookmarking, ratings and reviews, forums, and virtual worlds. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)
This easy-to-understand guide provides a thorough introduction to social networking sites, including Twitter, Facebook, and LinkedIn. "The Social Media Marketing Book" can change anyone from a social media newbie into a knowledgeable and discriminating user.
How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges. The Facebook Marketing Book shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way.
Whether you're a marketing and PR professional, an entrepreneur, or a small business owner, you'll learn about the tools and features that will help you reach specific Facebook audiences. You'll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette.
How can your business or organization take advantage of social media? With this book, you'll quickly learn about the wide range of options — including blogs, forums, and sites such as Twitter, Facebook, and LinkedIn — and determine which ones best meet your marketing needs.
The Social Media Marketing Book offers practical advice to help you plan and execute strategies every step of the way, along with techniques necessary to measure results and track return on investment. Learn how these technologies work, how people use them, and how you can get them to work for you. This book is an ideal resource, whether you're a marketing and PR professional, web developer, entrepreneur, or simply interested in this new marketing arena.
Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Learn the history and culture of each social media type, including features, functionality, and protocols Get non-technical explanations of the methods you need to engage networks Set specific goals for your campaigns and evaluate them according to key performance indicators Choose the technologies and marketing tactics most relevant to your campaign goals Understand social web jargon used by customers and marketers
About the Author
Dan Zarrella has written extensively about the science of viral marketing, memetics and social media on his own blog and for a variety of popular industry blogs, including Mashable, CopyBlogger, ReadWriteWeb, Plagiarism Today, ProBlogger, Social Desire, CenterNetworks, Nowsourcing, and SEOScoop.
Table of Contents
Chapter 1: IntroductionChapter 2: BloggingChapter 3: Twitter and MicrobloggingChapter 4: Social NetworkingChapter 5: Media SharingChapter 6: Social News and BookmarkingChapter 7: Ratings and ReviewsChapter 8: ForumsChapter 9: Virtual WorldsChapter 10: Strategy, Tactics, and PracticeChapter 11: MeasurementAcknowledgmentsColophon
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