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25 Remote Warehouse Desktop Publishing- General

The Elements of Visual Style: The Basics of Print Design for Every PC and Mac User

by

The Elements of Visual Style: The Basics of Print Design for Every PC and Mac User Cover

 

Synopses & Reviews

Publisher Comments:

The Elements of Visual Style is for people who want to create sophisticated and professional documents at their own desks. No design experience is necessary to use this book, which will help even the novice PC or Mac user develop confidence and good judgment when communicating in print. At the same time, it is packed with tips that the experienced user will find informative.

Six concise chapters cover basic concepts, from understanding typography to designing a page to manipulating art. Dozens of specific techniques—Keys to Success—translate theory into practice. Readers can apply the Keys to Success immediately to create more compelling documents. There are no boring discussions or arcane terminology; all the principles are presented in easy-to-understand language. Plenty of illustrations, many in a before-and-after format, show examples of common print projects, such as business cards, letters, brochures, posters, wedding invitations, and personal ads. Both thorough and succinct, this handy guide will enable anyone to create documents that stand out from the crowd.

Synopsis:

An essential reference for those who want to create sophisticated and professional documents at their own desks, this guide has plenty of illustrations that show examples of common print projects.

About the Author

ROBERT W. HARRIS has been a freelance writer and designer since 1990. He has written twelve books, including DOS, WordPerfect & Lotus Office Companion and When Good People Write Bad Sentences. His books have been main selections in the Small Computer Book Club and the Book-of-the-Month Club.

Product Details

ISBN:
9780618772452
Author:
Harris, Robert W.
Publisher:
Houghton Mifflin
Location:
Boston
Subject:
General
Subject:
Desktop Publishing - General
Subject:
Typography
Subject:
Desktop publishing
Subject:
Layout (printing)
Subject:
General Reference
Subject:
Digital Media - Desktop Publishing
Subject:
Graphic Arts - Typography
Subject:
Graphic design (Typography)
Copyright:
Edition Description:
Trade paper
Publication Date:
May 2007
Binding:
TRADE PAPER
Language:
English
Illustrations:
175 b/w line illustrations
Pages:
192
Dimensions:
7.25 x 4.63 in 0.42 lb

Related Subjects

Arts and Entertainment » Art » Typography
Computers and Internet » Desktop Publishing » General

The Elements of Visual Style: The Basics of Print Design for Every PC and Mac User New Trade Paper
0 stars - 0 reviews
$14.95 In Stock
Product details 192 pages Houghton Mifflin Company - English 9780618772452 Reviews:
"Synopsis" by , An essential reference for those who want to create sophisticated and professional documents at their own desks, this guide has plenty of illustrations that show examples of common print projects.
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