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This title in other editions

Sams Teach Yourself Google Adwords in 10 Minutes (Sams Teach Yourself...in 10 Minutes)

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Sams Teach Yourself Google Adwords in 10 Minutes (Sams Teach Yourself...in 10 Minutes) Cover

 

Synopses & Reviews

Publisher Comments:

 

Sams Teach Yourself Google AdWords in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google AdWords to find more customers, sell more of your products and services, and earn higher profits at lower cost!

 

Tips point out shortcuts and solutions

 

Cautions help you avoid common pitfalls

 

Notes provide additional information

 

Plain English definitions explain new terms

 

10 minutes is all you need to learn how to…

  • Identify goals, target markets, and demographics
  • Create your AdWords account and publish your first test ads
  • Write great ads and continually improve your copy
  • Schedule ads for the right times of day, days of the week, holidays, and seasons
  • Master AdWords’ tools for managing accounts, bids, keywords, and ads
  • Choose, fine-tune, and optimize keywords
  • Use AdWords to complement organic search engine optimization (SEO) campaigns
  • Use geotargeting and other advanced techniques
  • Profit from AdWords’ suggestions–and know when to ignore them
  • Utilize AdWords reporting to improve your ads’ profitability
  • Control spending, manage cash flow, and reduce costs without impacting results
  • Troubleshoot your AdWords campaigns

Book News Annotation:

Intended for small business owners, this guide offers advice on attracting customers to a website through Google advertisements and tracking website traffic to increase sales. The 16 short lessons explain how to create an AdWords campaign, determine keyword bidding settings, write effective ad copy, and analyze the success of different keywords. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

Sams Teach Yourself Google AdWords in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google AdWords to find more customers, sell more of your products and services, and earn higher profits at lower cost!

 

Tips point out shortcuts and solutions

 

Cautions help you avoid common pitfalls

 

Notes provide additional information

 

Plain English definitions explain new terms

 

10 minutes is all you need to learn how to…

  • Identify goals, target markets, and demographics
  • Create your AdWords account and publish your first test ads
  • Write great ads and continually improve your copy
  • Schedule ads for the right times of day, days of the week, holidays, and seasons
  • Master AdWords’ tools for managing accounts, bids, keywords, and ads
  • Choose, fine-tune, and optimize keywords
  • Use AdWords to complement organic search engine optimization (SEO) campaigns
  • Use geotargeting and other advanced techniques
  • Profit from AdWords’ suggestions–and know when to ignore them
  • Utilize AdWords reporting to improve your ads’ profitability
  • Control spending, manage cash flow, and reduce costs without impacting results
  • Troubleshoot your AdWords campaigns

Synopsis:

A clear, super quick, easy-to-understand guide for new Google AdWords users
  • Fast access to instructions for every common task, plus reliable, concise answers to the most widely asked questions
  • Organized into lessons that distill the most crucial information on each Google AdWords topic
  • Tips and cautions point out shortcuts, solutions, and help you avoid common pitfalls.
  • AdWords is the Google program that places text ads next to Google searches, mobile searches, on Web sites such as Gmail, and all sorts of other sites across the Web. Sams Teach Yourself Google AdWords in 10 Minutes offers straightforward, practical answers for fast results. By working through the 10-minute lessons, you will learn everything you need to know to quickly and easily get up to speed with Google AdWords. Step-by-step instructions walk you through the most common questions, issues, and tasks... Did You Know? tips offer insider advice and shortcuts... Watch Out alerts help them avoid problems. Sams Teach Yourself Google AdWords in 10 Minutes will provide beginner and experienced users with fast at a glance tips pointing out helpful shortcuts and solutions, cautions to help avoid common pitfalls, and is written in a clear easy to understand format. Google AdWords helps small businesses solve four of the biggest problems they face today: 1. Efficient advertising targeted by keyword 2. Better search engine optimization (SEO) results 3. Effective local advertising 4. Effective mobile advertising

    About the Author

    Bud Smith has written more than a dozen books about computer hardware and software, with more than a million copies sold. Bud’s recent books include Sams Teach Yourself Google Places in 10 Minutes and Sams Teach Yourself iPad in 10 Minutes. He also is the author of the upcoming Using the Apple iPad, published by Que. Other books by Bud provide extensive coverage of Google, most recently including How to Do Everything Nexus One, Google Business Solutions All-In-One for Dummies, and Google Voice for Dummies.

     

    Bud started out as a technical writer and journalist, and then moved into marketing and product management for technology companies. He worked at Apple Computer as a senior product manager, at Google competitor AltaVista as a group product manager, and at GPS navigation company Navman as a global product manager.

     

    Bud holds a Bachelor of Arts degree in information systems management from the University of San Francisco and Master of Science degree in information systems from the London School of Economics. He currently lives in the San Francisco Bay Area, participating in environmental causes when he’s not working on one of his many technology-related projects.

    Table of Contents

    Introduction    1

    About This Book     3

    Who This Book Is For     4

    What Do I Need to Use This Book?     5

    Conventions Used in This Book     5

    Screen Captures    6

    1  Getting More Business with AdWords    7

    Identifying AdWords Ads     7

    How AdWords Works for Users    12

    How AdWords Works for Sellers     13

    Finer Points of AdWords for Sellers     15

    Search Engine Optimization and AdWords    18

    Summary     20

    2  Creating an AdWords Account    21

    Using a Google Account     21

    Creating a Business Google Account     24

    Signing Up for Your Gmail and Google Account     27

    Signing Up for Your AdWords Account     30

    Summary     35

    3  Creating Your First AdWords Campaign    37

    Getting Started Fast     37

    Choosing Campaign Settings     39

    Creating an Ad and Keywords     44

    Setting Up Billing     48

    Summary     52

    4  Identifying Your Target Markets for AdWords    53

    Starting with a Success     53

    How Do You Make Money?     55

    How Do Customers Buy from You?    58

    Identifying Your Type of Business     60

    Choosing an Initial Campaign     61

    Summary     64

    5  Setting Up a New Campaign    65

    Starting with Your Campaign Type     65

    Choosing Networks and Devices     70

    Setting the Campaign Type and Related Options     73

    Summary     76

    6  Deciding Where to Show Your Ads    77

    Understanding Why Geo-Targeting Works     77

    Using AdWords for Geo-Targeting     81

    Using AdWords for Language Targeting     88

    Summary     90

    7  Setting Your Bidding, Budget, and Delivery Options    91

    Understanding Keyword Bids and Winning Ads     91

    Using Basic Bidding Options     94

    Using Advanced Bidding Options     97

    Setting a Daily Budget (Versus Monthly Spending)    99

    Setting Position Preference and Delivery Method     100

    Setting Options for Bidding, Budget, and Delivery     102

    Summary     104

    8  Adding Extensions    105

    Understanding Ad Extensions     105

    Using the Location Extension    108

    Using the Product Extension     109

    Using Ad Sitelinks    111

    Using Phone Extensions     113

    Setting Ad Extensions     115

    Summary     117

    9  Using Advanced Settings    119

    Using the Schedule Advanced Setting     119

    Using the Ad Delivery Advanced Setting     122

    Using the Demographic Bidding Advanced Setting     123

    Setting Advanced Settings    125

    Summary     127

    10  Writing Great Ads    129

    Understanding What Ads Do     129

    Writing a Great Ad    131

    Writing an Ad for a Course    132

    Writing an Ad for Online Book Sales    135

    Choosing Different Types of Ads    137

    Image Ads    137

    Display Ads    139

    WAP Mobile Ads    140

    Creating a Text Ad    140

    Summary     142

    11  Finding Your Keywords    143

    Tying Keywords to What You Sell     143

    Using Different Types of Keywords     146

    Keywords and Ad Text     148

    Entering Keywords and Key Phrases    149

    Summary     152

    12  Choosing Placements and Bids    153

    Choosing Placements     153

    Entering Default Bids     157

    Summary     160

    13  Managing Your Ad Group    161

    Understanding the Ad Group Screen    161

    Monitoring and Changing Your Account     164

    Analyzing Keyword Success     169

    Summary     174

    14  Updating Your Campaign    175

    Creating and Understanding Reports     175

    Setting the Date Range for Reporting    176

    Specifying Keywords, Segments, and Filters    178

    Specifying Graph Options    180

    Managing Ads and Alerts    182

    Summary     184

    15  Using Opportunities and Improving Landing Pages    185

    Taking Advantage of AdWords’ Opportunities    185

    Improving Your Landing Pages     189

    Summary     194

    16  Using Additional Reports and Tools    195

    Using Additional Reports     195

    Checking Your Account’s Change History     196

    Using Google Tools     203

    Summary     204

    Index 205

     

    Product Details

    ISBN:
    9780672335457
    Author:
    Smith, Bud E.
    Publisher:
    Sams
    Subject:
    Business - General
    Subject:
    Marketing - General
    Edition Description:
    Trade paper
    Series:
    Sams Teach Yourself -- Minutes
    Publication Date:
    20110131
    Binding:
    TRADE PAPER
    Language:
    English
    Pages:
    240
    Dimensions:
    8.25 x 5.25 x 0.5 in 261 gr

    Related Subjects

    Business » General
    Computers and Internet » Internet » General
    Computers and Internet » Internet » Web Publishing
    Computers and Internet » Internet » eCommerce

    Sams Teach Yourself Google Adwords in 10 Minutes (Sams Teach Yourself...in 10 Minutes) New Trade Paper
    0 stars - 0 reviews
    $14.99 Backorder
    Product details 240 pages Sams - English 9780672335457 Reviews:
    "Synopsis" by ,

    Sams Teach Yourself Google AdWords in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google AdWords to find more customers, sell more of your products and services, and earn higher profits at lower cost!

     

    Tips point out shortcuts and solutions

     

    Cautions help you avoid common pitfalls

     

    Notes provide additional information

     

    Plain English definitions explain new terms

     

    10 minutes is all you need to learn how to…

    • Identify goals, target markets, and demographics
    • Create your AdWords account and publish your first test ads
    • Write great ads and continually improve your copy
    • Schedule ads for the right times of day, days of the week, holidays, and seasons
    • Master AdWords’ tools for managing accounts, bids, keywords, and ads
    • Choose, fine-tune, and optimize keywords
    • Use AdWords to complement organic search engine optimization (SEO) campaigns
    • Use geotargeting and other advanced techniques
    • Profit from AdWords’ suggestions–and know when to ignore them
    • Utilize AdWords reporting to improve your ads’ profitability
    • Control spending, manage cash flow, and reduce costs without impacting results
    • Troubleshoot your AdWords campaigns
    "Synopsis" by , A clear, super quick, easy-to-understand guide for new Google AdWords users
  • Fast access to instructions for every common task, plus reliable, concise answers to the most widely asked questions
  • Organized into lessons that distill the most crucial information on each Google AdWords topic
  • Tips and cautions point out shortcuts, solutions, and help you avoid common pitfalls.
  • AdWords is the Google program that places text ads next to Google searches, mobile searches, on Web sites such as Gmail, and all sorts of other sites across the Web. Sams Teach Yourself Google AdWords in 10 Minutes offers straightforward, practical answers for fast results. By working through the 10-minute lessons, you will learn everything you need to know to quickly and easily get up to speed with Google AdWords. Step-by-step instructions walk you through the most common questions, issues, and tasks... Did You Know? tips offer insider advice and shortcuts... Watch Out alerts help them avoid problems. Sams Teach Yourself Google AdWords in 10 Minutes will provide beginner and experienced users with fast at a glance tips pointing out helpful shortcuts and solutions, cautions to help avoid common pitfalls, and is written in a clear easy to understand format. Google AdWords helps small businesses solve four of the biggest problems they face today: 1. Efficient advertising targeted by keyword 2. Better search engine optimization (SEO) results 3. Effective local advertising 4. Effective mobile advertising
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