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In Praise of Commercial Culture

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In Praise of Commercial Culture Cover

ISBN13: 9780674001886
ISBN10: 0674001885
Condition: Standard
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Synopses & Reviews

Publisher Comments:

Does a market economy encourage or discourage music, literature, and the visual arts? Do economic forces of supply and demand help or harm the pursuit of creativity? This book seeks to redress the current intellectual and popular balance and to encourage a more favorable attitude toward the commercialization of culture that we associate with modernity. Economist Tyler Cowen argues that the capitalist market economy is a vital but underappreciated institutional framework for supporting a plurality of co-existing artistic visions, providing a steady stream of new and satisfying creations, supporting both high and low culture, helping consumers and artists refine their tastes, and paying homage to the past by capturing, reproducing, and disseminating it. Contemporary culture, Cowen argues, is flourishing in its various manifestations, including the visual arts, literature, music, architecture, and the cinema.

Successful high culture usually comes out of a healthy and prosperous popular culture. Shakespeare and Mozart were highly popular in their own time. Beethoven's later, less accessible music was made possible in part by his early popularity. Today, consumer demand ensures that archival blues recordings, a wide array of past and current symphonies, and this week's Top 40 hit sit side by side in the music megastore. High and low culture indeed complement each other.

Cowen's philosophy of cultural optimism stands in opposition to the many varieties of cultural pessimism found among conservatives, neo-conservatives, the Frankfurt School, and some versions of the political correctness and multiculturalist movements, as well as historical figures, including Rousseau and Plato. He shows that even when contemporary culture is thriving, it appears degenerate, as evidenced by the widespread acceptance of pessimism. He ends by considering the reasons why cultural pessimism has such a powerful hold on intellectuals and opinion-makers.

Synopsis:

Economist Tyler Cowen argues that the capitalist market economy is a vital but underappreciated institutional framework for supporting a variety of artistic visions. Cowen's philosophy of cultural optimism stands in opposition to the many varieties of cultural pessimism found among conservatives, neo-conservatives, the Frankfurt School, and some versions of the political correctness and multiculturalist movements.

Synopsis:

1998 Ray and Pat Browne Award, Popular Culture Association and American Culture Association

About the Author

Tyler Cowen is Professor of Economics at George Mason University.

Professor of Economics, George Mason University

Table of Contents

  • Introduction
  • The Arts in a Market Economy
  • The Market for the Written Word
  • The Wealthy City as a Center for Western Art
  • The Developing Market for Music: From Bach to the Beatles
  • Why Cultural Pessimism?
  • Notes
  • Index

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Average customer rating based on 1 comment:

BGP, October 10, 2009 (view all comments by BGP)
Love thy market.
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Product Details

ISBN:
9780674001886
Author:
Cowen, Tyler
Publisher:
Harvard University Press
Location:
Cambridge
Subject:
Marketing
Subject:
Economics
Subject:
Anthropology - Cultural
Subject:
Aesthetics
Subject:
Fine Arts
Subject:
Arts and society
Subject:
Economics - General
Copyright:
Publication Date:
April 2000
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
none
Pages:
288
Dimensions:
9 x 6 in 14 oz

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Related Subjects

Business » General
Business » Management
Business » Writing
History and Social Science » Anthropology » Cultural Anthropology
History and Social Science » Economics » General
Humanities » Philosophy » Aesthetics

In Praise of Commercial Culture Used Trade Paper
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$9.50 In Stock
Product details 288 pages Harvard University Press - English 9780674001886 Reviews:
"Synopsis" by , Economist Tyler Cowen argues that the capitalist market economy is a vital but underappreciated institutional framework for supporting a variety of artistic visions. Cowen's philosophy of cultural optimism stands in opposition to the many varieties of cultural pessimism found among conservatives, neo-conservatives, the Frankfurt School, and some versions of the political correctness and multiculturalist movements.
"Synopsis" by , 1998 Ray and Pat Browne Award, Popular Culture Association and American Culture Association
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