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Other titles in the Harvard East Asian Monographs series:

Riding the Black Ship: Japan & Tokyo Disneyland

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Riding the Black Ship: Japan & Tokyo Disneyland Cover

 

Synopses & Reviews

Publisher Comments:

In 1996 over 16 million people visited Tokyo Disneyland, making it the most popular of the many theme parks in Japan. Since it opened in 1983, Tokyo Disneyland has been analyzed mainly as an example of the globalization of the American leisure industry and its organizational culture, particularly the "company manual." By looking at how Tokyo Disneyland is experienced by employees, management, and visitors, Aviad Raz shows that it is much more an example of successful importation, adaptation, and domestication and that it has succeeded precisely because it has become Japanese even while marketing itself as foreign. Rather than being an agent of Americanization, Tokyo Disneyland is a simulated "America" showcased by and for the Japanese. It is an "America" with a Japanese meaning.

Synopsis:

Disneyland is a simulated America showcased by and for the Japanese. It is an America with a Japanese meaning.

About the Author

<>Aviad E. Razis Associate Professor of Sociology at <>Ben-Gurion University of the Negev.

Table of Contents

Maps, Tables, and Figures
Abbreviations

Introduction
Theoretical Considerations
Globalization: Cultural Imperialism or Local Adaptation?
Japan as a Consumerist Society
Methodological Considerations
Traveling with Disney
A Short History of OLC and the TDL Project

PART I: ONSTAGE

America in Tokyo: The Remaking of Disneyland in Japan
The Dubbed Spiel: Jungle Cruise
Domesticating Disney: Cinderella's Castle
Wishful History: Meet the World
The Exotic and the Familiar
"America" on Stage
"Japan" on Stage

PART II: BACKSTAGE

Working for TDL
Part-time Employees
Hiring and Training in TDL, Disney, and Kōrakuen
Regular Employees
Organizational Culture and Organizational Critique
Service Culture and the "Manual Society"
The Smile Factory
The Taylorist System
Putting the Heart Back in the Manual
Taylorism, Service Work, and the Dialectic of Form and Feeling

PART III: OFFSTAGE

The Theme Park Boom: Remaking the World in Japan
The Theme Park Boom
Japan's Themed Lands in Sociological Perspective
Receptions of TDL-Disney
Disneyland as Socialization: The Early Years
Office Ladies, Burikko, and Disney
TDL and Middle Age
The Problem with Leisure: Rejā/Asobi and Infantile Consumerism
Traveling Theories: Aboard the Black Ship
The Culture Industry Revisited
The Black Ships of Glocalzation

Reference Matter

Notes
Works Cited
Index

Product Details

ISBN:
9780674768949
Author:
Raz, Aviad E.
Publisher:
Harvard University Press
Location:
Cambridge, Mass. :
Subject:
International
Subject:
Anthropology - Cultural
Subject:
Popular Culture
Subject:
Japan
Subject:
Business Aspects
Subject:
Amusement parks
Subject:
Japan Civilization American influences.
Subject:
Amusement parks -- Social aspects -- Japan.
Subject:
Tokyo Disneyland
Subject:
International - General
Subject:
General Social Science
Subject:
Popular culture -- Japan.
Subject:
anthropology;cultural anthropology
Copyright:
Edition Description:
Paperback
Series:
Harvard East Asian Monographs
Series Volume:
173
Publication Date:
May 1999
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
3 maps, 3 tables, 5 halftones, 4 line il
Pages:
264
Dimensions:
9 x 6 in 12 oz

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Related Subjects

» Arts and Entertainment » Drama » Reference
» Business » General
» Business » International
» History and Social Science » Anthropology » Cultural Anthropology
» History and Social Science » Asia » Japan » Contemporary 1945 to Present
» History and Social Science » World History » Japan

Riding the Black Ship: Japan & Tokyo Disneyland New Trade Paper
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Product details 264 pages Harvard University Press - English 9780674768949 Reviews:
"Synopsis" by , Disneyland is a simulated America showcased by and for the Japanese. It is an America with a Japanese meaning.
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