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Global Literacies: Lessons on Business Leadership and National Culturesby Robert H. Rosen
Synopses & Reviews
Throughout the world, languages differ, but the business questions are the same. In French and Japanese, Hebrew and English, executives are asking, "How can I survive and thrive in the borderless, global marketplace?" andlt;BRandgt; For answers, the authors of andlt;Iandgt;Global Literaciesandlt;/Iandgt; went straight to the leaders themselves — the CEOs of thousands of corporations around the globe. andlt;BRandgt; Two lessons emerged. First, there are leadership universals that every executive and manager needs to practice in order to be world-class at home and abroad. The second defied conventional wisdom: in the borderless economy, culture doesn't matter andlt;Iandgt;less,andlt;/Iandgt; it matters andlt;Iandgt;more.andlt;/Iandgt; andlt;BRandgt; Around the world, business leaders apply their own experiences — personal, professional, and cultural — to an ever-expanding world of Dutch colleagues, Brazilian suppliers, Taiwanese manufacturers, and Chinese competitors. These leaders are trying to become globally literate...and andlt;Iandgt;Global Literaciesandlt;/Iandgt; is for, and about, them. andlt;BRandgt; No one knows this better than CEOs of successful global companies such as Japan's Canon, Sweden's Ericsson, Taiwan's Acer Computers, the U.K.'s British Telecommunications, and U.S.-based Coca-Cola. andlt;BRandgt; In andlt;Iandgt;Global Literacies,andlt;/Iandgt; a team of researchers led by Robert Rosen, Ph.D., of Healthy Companies International, and Watson Wyatt Worldwide have produced the first model of international business success based on a wide-ranging landmark study of global leaders and their world-class companies. andlt;Iandgt;Global Literaciesandlt;/Iandgt; documents the exclusive results of a worldwide survey of over one thousand senior executives and in-depth interviews with CEOs of seventy-eight companies — companies representing 3.5 million employees in more than 200 countries, and with more than $725 billion in annual sales. andlt;BRandgt; andlt;Bandgt;andlt;Iandgt;Global Literaciesandlt;/Iandgt; offers compelling new insights and business tools:andlt;/Bandgt; andlt;BRandgt; andlt;Bandgt;The Global Leadership Universalsandlt;/Bandgt; andlt;BRandgt; Learn the new literacies of business: andlt;BRandgt; * Personal Literacy — understanding and valuing yourselfandlt;BRandgt; * Social Literacy — engaging and challenging peopleandlt;BRandgt; * Business Literacy — focusing and mobilizing your businessandlt;BRandgt; * Cultural Literacy — valuing and leveraging cultural difference andlt;BRandgt; andlt;Bandgt;The Global Success Quotientandlt;/Bandgt; andlt;BRandgt; Learn which are the most globally active, financially successful companies — and countries — in the world, understand how they got there, and apply those learnings to your own organization. andlt;BRandgt; andlt;Bandgt;The Cultures of Twenty-first-Century Businessandlt;/Bandgt; andlt;BRandgt; Develop ways to andlt;Iandgt;seeandlt;/Iandgt; global challenges and opportunities, andlt;Iandgt;thinkandlt;/Iandgt; with an international mindset, andlt;Iandgt;actandlt;/Iandgt; with fresh global-centric leadership behaviors, and andlt;Iandgt;mobilizeandlt;/Iandgt; world-class companies — whether you're a multinational giant, a domestic manufacturer, or a local community organization. andlt;BRandgt; andlt;Bandgt;National Profilesandlt;/Bandgt; andlt;BRandgt; With sophisticated profiles of thirty countries, and survey data from eighteen national cultures — from the Tolerant Traders of the Netherlands to China's Ancient Modernizers and the Optimistic Entrepreneurs of the United States, andlt;Iandgt;Global Literaciesandlt;/Iandgt; is a groundbreaking and fascinating work on the most important issues in the world of business today.
This book illuminates results from a wide-ranging, landmark study of global leaders and their world-class companies that proves that managers must understand, respect, and learn from a variety of national cultures to be successful--at home and abroad. 10 photos.
Includes bibliographical references (p. -384) and index.
About the Author
andlt;Bandgt;Robert Rosenandlt;/Bandgt; is a psychologist and the founder and CEO of Healthy Companies International, a consulting firm that advises executives of the Global 1000 and entrepreneurial growth companies. The author of andlt;Iandgt;The Healthy Company, Leading People,andlt;/Iandgt; and numerous articles, Rosen has worked in over twenty-five countries, speaks to thousands of executives each year, and appears regularly in the media worldwide.
Table of Contents
To the Reader
THE SEARCH FOR GLOBAL COMPETITIVENESS
ONE The New Business Reality
TWO The Cultures of Twenty-first-Century Business
THE FOUR GLOBAL LITERACIES:
Creating a New Language of Business
THREE Personal Literacy: Understanding and Valuing Yourself
FOUR Social Literacy: Engaging and Challenging Others
FIVE Business Literacy: Focusing and Mobilizing Your Organization
SIX Cultural Literacy: Valuing and Leveraging Cultural Differences
THE GLOBAL LITERACIES AT WORK:
Solving the Five Universal Business Questions
SEVEN Purpose: Where Are We Going?
EIGHT Plan: How Do We Get There?
NINE Networks: How Do We Work Together?
TEN Tools: What Resources Do We Need?
ELEVEN Results: How Do We Measure Success?
BECOMING A GLOBALLY LITERATE LEADER
TWELVE Your Path to Global Literacies
Appendix: Research Strategy
Healthy Companies International and Watson Wyatt Worldwide
What Our Readers Are Saying
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