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CLEP Principles of Marketing with Access Code (CLEP)

CLEP Principles of Marketing with Access Code (CLEP) Cover

 

Synopses & Reviews

Publisher Comments:

CLEP* PRINCIPLES OF MARKETING Everything you need to pass the CLEP* Principles of Marketing exam and get the college credits you deserve. CLEP* is the most popular credit-by-examination program in the country, accepted by more than 2,900 colleges and universities. For over 15 years, REA has helped students pass their CLEP* exams and earn college credits while reducing their tuition costs. DIAGNOSTIC EXAM TO FOCUS YOUR STUDY

Our online diagnostic exam pinpoints your strengths and shows you exactly where you need to focus your study. Armed with this information, you can personalize your prep and review where you need it the most. MOST COMPLETE SUBJECT REVIEW

Our targeted review covers all the material youll be expected to know for the exam and includes a glossary of must-know Marketing terms. TWO FULL-LENGTH PRACTICE EXAMS

The online REA Study Center gives you two full-length practice tests and the most powerful scoring analysis and diagnostic tools available today. Instant score reports help you zero in on the topics that give you trouble now and show you how to arrive at the correct answer—so youll be prepared on test day.

About the Author

James Finch is the director of the M.B.A. program at the University of Wisconsin-La Crosse. He has also served the university as interim associate dean of the College of Business Administration and as a graduate faculty member. Dr. Finch holds a Ph.D. from Ohio State University.

James Ogden is the chair of the Department of Marketing at Kutztown University in Kutztown, Pennsylvania. He has taught at Cedar Creek College, Central Michigan University, and the University of Northern Colorado. Dr. Ogden received his Ph.D. in College Student Personnel Administration from the University of Northern Colorado, and received his M.S. in Marketing from Colorado State University.

Denise Ogden is an assistant professor in Marketing/Business Administration at Penn State Lehigh Valley in Reading/Fogelsville, Pennsylvania. She has taught at Allentown College/DeSales University and Cedar Crest College. Dr. Ogden holds a Ph.D. in Business Administration from Temple University.

Anindya Chatterjee is an associate professor of Marketing at Slippery Rock University in Slippery Rock, Pennsylvania. He has taught at Temple University, from which he received a Ph.D. in Marketing.

Table of Contents

About Our Authors

About Research & Education Association

Acknowledgments

Part I Passing the CLEP Principles of Marketing Exam

Getting Started

The REA Study Center

An Overview of the Exam

All About the CLEP Program

Options for Military Personnel and Veterans

SSD Accommodations for Candidates with Disabilities

6-Week Study Plan

Test-Taking Tips

The Day of the Exam

Online Diagnostic Test

PART II Principles of Marketing Review

1: The Marketing Environment

Marketing and Markets

The Marketing Concept

Marketing Functions and Processes

Environmental Analysis

Marketing Strategy and Planning

2: Marketing Research

Estimating Market Demand

3: Target Markets

Market Characteristics

Demographics

Behavioral Dimensions

Market Segmentation

Consumer Behavior

Organizational and Industrial Markets

4: Product Planning and Management

Product Classification

Product Concepts

New Product Planning

Product Adoption and Diffusion

Product Mix Management

Product Life Cycle

Brand Management

Packaging

5: Distribution Systems

Channels of Distribution

Channel Functions

Channel Structure

Multiple Channels

Channel Behavior

Pushing vs. Pulling Strategies

Physical Distribution Systems

6: Wholesaling and Retailing

Wholesaling

Retailing

7: Promotional Strategy

Promotion Planning

Advertising Plan

Publicity and Public Relations

Personal Selling

Sales Promotion

Direct Marketing

8: Pricing Policies and Strategies

Price Elasticity of Demand

Price Fixing and Price Discrimination

Pricing Strategy

Pricing Decisions

Price-Quality Correlation

Psychological Pricing

Profit Margin

9: Special Topics in Marketing

International Marketing

Nonprofit Marketing

History of the Marketing Concept

The Role of Marketing in the Economy

Marketing Ethics

PART III Practice Test 1

Answer Key

Detailed Explanations of Answers

Practice Test 2

Answer Key

Detailed Explanations of Answers

Answer Sheets

Glossary

Product Details

ISBN:
9780738610955
Publisher:
Research & Education Association
Subject:
Reference-Test Guides
Author:
Ogden, James R.
Author:
Ogden, Denise T.
Author:
Finch, James
Author:
Chatterjee, Anindya
Author:
Finch, James E.
Subject:
CLEP (College-Level Examination Program)
Subject:
CLEP Principles of Marketing
Subject:
CLEP Marketing test prep
Subject:
CLEP test preps
Subject:
CLEP Principles of Marketing review;CLEP Principles of Marketing practice test;C
Subject:
college credit by examination;college credit CLEP;CLEP college credit;save time
Subject:
CLEP;College-Level Examination Pro
Subject:
gram;earn college credit with CLEP;CLEP Exams;
Subject:
college credit by examination;college credit CLEP;CLEP c
Subject:
ollege credit;save time
Subject:
CLEP;College-Level Examination Program;earn college credit with CLEP;CLEP Exams;
Edition Description:
Trade paper
Series:
CLEP Test Preparation
Publication Date:
20130231
Binding:
TRADE PAPER
Language:
English
Pages:
208
Dimensions:
10 x 6.69 in 0.8 lb
Age Level:
from 16

Related Subjects

Business » Careers » Test Guides
Business » General
Business » Marketing
Reference » Test Guides

CLEP Principles of Marketing with Access Code (CLEP)
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Product details 208 pages Research & Education Association - English 9780738610955 Reviews:
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