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The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media

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The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media Cover

 

Synopses & Reviews

Publisher Comments:

The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new media technologies. They now expect information on-demand and on-the-go as well as at their finger-tips via the Internet. In order to stay relevant, traditional media managers and practitioners are adapting to these consumer demands and expectations by developing new business models and new business philosophies to stay competitive. The contributors to this volume explore the business strategies being implemented by some media industries such as newspapers and the recording industry who are struggling to not only remain competitive and profitable, but also to survive. The Twenty-First-Century Media Industry provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.

Synopsis:

The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.

Product Details

ISBN:
9780739140031
Author:
Hendricks, John
Publisher:
Lexington Books
Subject:
Radio
Subject:
Mass media -- Technological innovations.
Subject:
Digital media - Social aspects
Subject:
Media Studies
Subject:
Communications-Radio
Publication Date:
20100631
Binding:
Hardcover
Language:
English
Pages:
310

Related Subjects

Business » Communication
Business » General
Engineering » Communications » Radio
Engineering » Communications » Video
Health and Self-Help » Health and Medicine » Medical Specialties
History and Social Science » Politics » General
History and Social Science » Sociology » Media

The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media New Hardcover
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Product details 310 pages Lexington Books - English 9780739140031 Reviews:
"Synopsis" by , The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.
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