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Strategic Copywriting: How to Create Effective Advertising: How to Create Effective Advertising

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Strategic Copywriting: How to Create Effective Advertising: How to Create Effective Advertising Cover

 

Synopses & Reviews

Publisher Comments:

Strategic Copywriting is a detailed how-to guide on techniques for writing and designing ads in newspapers, magazines, and other print media, as well as those broadcast on radio and television. Edd Applegate walks the reader through the proven principles of writing advertisements, analyzing real ads to illustrate why certain words, phrases, and techniques are used and how they are or aren't effective in attracting consumers. Visit our website for sample chapters!

Book News Annotation:

Applegate (advertising, Middle Tennessee State U.) takes his students through every step of writing and designing advertisements for print and broadcast media. He begins with the principles of research about clients and consumers, looks at headlines, slogans, body copy and design, and concludes with advice about how to get a job. He illustrates his points with case studies, examples of ads, fonts and layouts, and lists of advantages and disadvantages of different approaches.
Annotation 2004 Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN:
9780742530683
Author:
Applegate, Edd
Publisher:
Rowman & Littlefield Publishers
Location:
Lanham, Md.
Subject:
Advertising & Promotion
Subject:
Advertising copy
Subject:
Copy writers.
Subject:
Business-Advertising
Edition Description:
Includes bibliographical references and index.
Series Volume:
no. 184
Publication Date:
20041031
Binding:
TRADE PAPER
Language:
English
Illustrations:
Y
Pages:
256
Dimensions:
9.14x7.34x.52 in. 1.06 lbs.

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Related Subjects

Arts and Entertainment » Humor » General
Business » Advertising

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