Summer Reading Sale
 
 

Recently Viewed clear list


The Powell's Playlist | June 18, 2014

Daniel H. Wilson: IMG The Powell’s Playlist: Daniel H. Wilson



Like many writers, I'm constantly haunting coffee shops with a laptop out and my headphones on. I listen to a lot of music while I write, and songs... Continue »

spacer
Qualifying orders ship free.
$27.25
List price: $29.99
New Compact Disc
Ships in 1 to 3 days
Add to Wishlist
available for shipping or prepaid pickup only
Available for In-store Pickup
in 7 to 12 days
Qty Store Section
1 Remote Warehouse Business- Marketing

More copies of this ISBN

This title in other editions

Yes!: 50 Scientifically Proven Ways to Be Persuasive

by

Yes!: 50 Scientifically Proven Ways to Be Persuasive Cover

 

Synopses & Reviews

Publisher Comments:

Small changes can make a big difference in your powers of persuasion

What one word can you start using today to increase your persuasiveness by more than fifty percent?

Which item of stationery can dramatically increase people's responses to your requests?

How can you win over your rivals by inconveniencing them?

Why does knowing that so many dentists are named Dennis improve your persuasive prowess?

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?

Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.

Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

Review:

"Blair Hardman brings competent and generally pleasant — if not particularly animated or memorable — delivery to this practical collection of tips and tricks. The content itself — divided into 50 minichapters — proves ready-made for the audiobook format. Listeners with short commutes can sample a tidbit or two on each leg of their journey and not find the listening disjointing, though the concluding sections devoted to the nuances of cross-cultural persuasive communication may not be quite as easily digested as the more general findings and insights. Fans of Freakonomics and The Tipping Point form a built-in audience for whom the relevance of the material will likely trump any concerns about the dry presentation. A Free Press hardcover (Reviews, Apr. 14)." Publishers Weekly (Copyright Reed Business Information, Inc.)

About the Author

Noah Goldstein is a protege of Cialdini's.  He is an assistant professor at the University of Chicago Graduate School of Business.  He earned a Ph.D. in psychology under Robert Cialdini at Arizona State University in 2007, and he has published research with Cialdini in the Journal of Personality and Social Psychology.Steve Martin is the UK-based co-director of Influence at Work.  Prior to joining with Robert Cialdini's consulting group, he held a number of positions in sales, marketing, and management at several blue-chip companies.Robert Cialdini is the leading pioneer in the field of social influence.  His research has been foundational in the whole enterprise of applying reserach into what sales and marketing techniques are more and less persuasive to actual business. His million copy plus best-selling Influence is the textbook that put the on the map as a vital, emerging new interdisciplinary field of study.  He conducted the seminal research experiments in the field, and continues to lead one of the most respected research teams.  He is Regent's Professor of psychology at Arizona State University and the president of Influence at Work, a consulting company that trains business people to incorporate the lessons of his research into their work.  He gives approximately 60 lectures a year to premier business associations and leading corporations.

Product Details

ISBN:
9780743583268
Author:
Goldstein, Noah J.
Publisher:
Simon & Schuster Audio
Author:
(P)2009 Simon
Author:
Goldstein, Noah
Author:
AMP
Author:
TBA
Author:
<
Author:
Martin, Steve J.
Author:
Schuster, Inc. All rights reserved.
Author:
Hardman, Blair
Author:
>
Author:
Cialdini, Robert B.
Author:
br
Author:
&
Subject:
Marketing - General
Subject:
Advertising & Promotion
Subject:
Social Psychology
Subject:
Business;Marketing
Copyright:
Edition Description:
Unabridged
Publication Date:
20090217
Binding:
COMPACT DISC
Grade Level:
General/trade
Language:
English
Dimensions:
5.75 x 5.12 in 6.125 oz
Media Run Time:
330

Related Subjects

Business » Advertising
Business » Communication
Business » Marketing
Health and Self-Help » Psychology » General

Yes!: 50 Scientifically Proven Ways to Be Persuasive New Compact Disc
0 stars - 0 reviews
$27.25 In Stock
Product details pages Simon & Schuster Audio - English 9780743583268 Reviews:
"Publishers Weekly Review" by , "Blair Hardman brings competent and generally pleasant — if not particularly animated or memorable — delivery to this practical collection of tips and tricks. The content itself — divided into 50 minichapters — proves ready-made for the audiobook format. Listeners with short commutes can sample a tidbit or two on each leg of their journey and not find the listening disjointing, though the concluding sections devoted to the nuances of cross-cultural persuasive communication may not be quite as easily digested as the more general findings and insights. Fans of Freakonomics and The Tipping Point form a built-in audience for whom the relevance of the material will likely trump any concerns about the dry presentation. A Free Press hardcover (Reviews, Apr. 14)." Publishers Weekly (Copyright Reed Business Information, Inc.)
spacer
spacer
  • back to top
Follow us on...




Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.