Adland is a ground-breaking examination of modern advertising, from its origins in the 19th century to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from print, radio, and television advertisements to the opportunities afforded by digital media podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in international advertising. Exploring the roots of the advertising industry in New York and London and going on to cover Western Europe and the emerging markets of Eastern Europe, Asia, and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways it is likely to develop in the future.

"In this heady, well-researched gem, British journalist Tungate (Fashion Brands) illustrates the history and globalization of the $400-billion-a-year advertising industry. Tungate begins by simultaneously addressing consumers' skepticism (or outright disdain) toward the 'jargon, psychobabble and double talk of advertising,' and advertisers' laudable financing of 'a free, varied, democratic media,' before hunting down advertising's birth during the Industrial Revolution. He traces the industry from there through today's exploding media frontier of new global markets, viral advertising and seemingly infinite bandwidth. Along the way, he looks at trailblazers like Bill Bernbach and David Ogilvy, whose prosperous agencies and their offspring propelled the industry worldwide, and especially in the US, throughout the 20th century. He looks at key players, time periods and hotspots (Madison Avenue in the 1950s, Tokyo's Dentsu, the Omnicom mega-merger) with snappy storytelling, interviews with bigwigs and buckets full of trivia. Tungate argues effectively that the prevalence and effectiveness of a given country's advertising is commensurate with that country's entire economy; media enthusiasts and professionals will find this a handy, entertaining and insightful guide to the past and future of the ad world." Publishers Weekly (Starred Review) (Copyright Reed Business Information, Inc.)

Tungate, a British journalist specializing in media and marketing, explores the development of the advertising industry from an international perspective. Drawing on interviews with survivors of advertising's golden age as well as today's creative directors, he takes readers on a journey from Madison Avenue to the emerging markets of Central Europe, South America, and Asia. Along the way, he puts the industry in perspective with discussions of the dotcom boom and bust, the digital media revolution, and the effect of advertising on poplar culture. B&w and color photos of key figures and a few ad campaigns are included. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)