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Cheap?: The Real Cost of Living in a Low Price, Low Wage Worldby David Bosshart
Synopses & Reviews
Manufactured goods have been getting cheaper, both in absolute terms and relative to services. Since the Consumer Prices Index was first launched in 1996, the prices of "goods" have fallen an average 2%; while the prices of services have risen 35%. The most talked about example has been in textiles: since 1996, the average price of clothes has fallen 36%. But it is not just clothes that have been falling in price: new cars are 1.5% cheaper than they were in 1996; household appliances are 24% cheaper; toys are 30% cheaper, and of course, in the audio-visual category, you'll find things are on average now 56% cheaper than they were nine years ago.
Book News Annotation:
Bosshart (managing director, the Gottlieb-Duttweiler Institute, Switzerland) warns that consumer and market trends driving price discounting suggest that we live an "The Age of Cheap" and that such an era comes with many varied hidden economic and social costs, including lower wages, falling local tax revenues, hidden time costs for both customers and discount managers, and more. This is a paperbound edition of a work first published in 2006. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)
In most developed countries, in almost every trade sector, prices have decreased considerably over the last few years in some cases by more than 20 per cent. The choice of products on offer is immense, and customers are inundated with a vast range of goods costing very little money.
In this powerful account of societys greedy over-consumption, David Bosshart paints a bleak picture of our increasing obsession with cheap goods. He exposes the darker side of some of our favorite organizations such as Wal-Mart, McDonalds, and Disney and reveals some substantial paradoxes in their business strategies.
David Bosshart asks us to question our pursuit of unbridled consumer choice and low prices and to consider the effect this pursuit is having on the worlds economies and societies.
In this powerful account of societys greedy over-consumption, David Bosshart paints a bleak picture of our increasing obsession with cheap goods. He exposes the darker side of some of our favorite organizations, such as Wal-Mart, McDonalds, and Disney, and reveals some substantial paradoxes in their business strategies. Cheap? asks us to question our pursuit of unbridled consumer choice and low prices and to consider the effect this pursuit is having on the worlds economies and societies. Can we rise to the challenge and overcome this obsession for cheap goods before its too late?
About the Author
Dr. David Bosshart is the managing director of the Gottlieb-Duttweiler Institute in Zurich, Switzerland and an analyst and speaker on consumer trends, retail trends, and social change. He is also the author of Cult Marketing and The Future of the Consumer Society.
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