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Mind the Gap: Creating Your Successful Business Strategyby Susannah. Schofield
Synopses & Reviews
A play of words on the subway warning of "watch the gap" between the train and the platform, Mind the Gap allows professionals to learn how they compare in the market as businesses and individuals, as single entrepreneurs or within large corporate firms. With her simple model — the Dice Matrix Model -- Susannah Schofield offers an application that makes it possible to identify business risks and opportunities. The DMM consists of six carefully designed sets of six questions — just like the faces in a dice — which managers can put to customers and employees to get real time feedback about the business and about the specific "voice of its customer." Analysis of this output will reveal internal strengths and weaknesses, a gap analysis that shows how the business stacks up to its competitors.
Schofield built the DICE model after much consultation with small businesses and with large corporate firms who need, and want to lead in the market — not follow. The model serves as a stress test for business performance, and its use delivers the ability to make better considered decisions, have happier customers and employees and grow stronger and more successful companies.
Entrepreneurs, people thinking of starting their own business; SMB owners who want to grow their own business; Corporate boards who are considering buying part of a SMB
Whether running a one-man operation or working for a large corporate firm, this book enables readers to decide what is best for the future of their business - from a financial standpoint, in regard to the generation issues and most importantly when it comes to positively affecting their customer base.
Mind the Gap asks the questions that every good business needs to know the answers to, and those answers are frank and come with a variety of inputs. It has summary findings using the author's unique model, providing feedback from 100 personal business experiences and based on years of insight and knowledge within the Corporate and SMB industries.
It also gives the reader access to the groundbreaking Dice Matrix model, which allows everyone in business, whatever their level and goals, to create the successful business model that's right for them.
About the Author
Susannah Schofield is currently the New Business Sales Director for Royal Mail. She is also a Founding Partner of a Direct Selling Organisation, Best in Glass LLP.
Table of Contents
List of tables
List of figures
Setting the scene
The future state
The Dice Matrix Model: don't leave success to chance
Do things differ in today's business world?
Business and the savvy consumer: what customers really want
Lies, more lies and statistics!
Quotes from the famous, infamous and wise
Killer questions: their thoughts, your business
Whose business is it!?
The world we live in
The generation gap
Their secret views: your successful business
The world tomorrow: embrace the future
Marketing in today's world
Making money from technology
The mobile phone market: the future and your business
The world's gone crazy: a sign of the times
The 100 Matrix: what people really think
The Dice Matrix Model: time to succeed
How DMM works
Stage 1: tactical questions for customers and employees (first outputs)
Stage 2: strategic alignment of tactical results (second outputs)
Stage 3: gap analysis (third outputs)
One stage further: the 3D dimension
This way to success…
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