Your Complete Guide to Creating and Maintaining Weblogs

Weblogs offer an exciting new way to voice your opinions, share ideas with others, and help your business grow. Written by a team of weblog pioneers-the people who helped create Blogger and the MetaFilter community blog-this book shows you how to build, evolve and automate weblogs for personal and business use.

We Blog begins with a complete overview of blog history, the different kinds of weblogs that exist today, and more. It further explains how to create, expand, and promote your own blog, from getting the most out of a variety of blogging tools and services to building a blog for business and expanding your audience through syndication.

Packed with insider advice, practical exercises, and illuminating interviews, We Blog is your indispensable guide to the world of weblogs.

Build Your Own Blog Today and Get Connected

* Create your first blog in just a few minutes

* Find out about team blogs and business blogs

* Learn how to use six popular blogging tools

* Make blogging even easier with an automated weblog system

* Add a comment system to connect with your audience

* Build your audience by promoting or syndicating your blog

"...a quintessential guide to this worldwide phenomenon..." (Gurteen Knowledge Management, 24 September 2002)

"...an excellent introduction to web logs..." (Knowledge Management, September 2002)

"...this book will help you get started..." (PC Utilities, December 2002)"

"...contains everything you need to know to get started...a wealth of useful background information and insightsan excellent introduction to weblogs..." (Knowledge Management, November 2002)

a wealth of information for the person who is interested in weblogseasy to read and contains useful informationa handy companion..." (M2 Telecomworldwire, 20 November 2002)

"...If you want to get into blogging then this book is usefula practical how-to instruction book...""(Managing Information, May 2003)

"...overall this is a good read..." (Computer Bulletin, July 2003)

This book will provide answers to those wondering what a Weblog is, how to start one, and what the benefits are. Written by experts who helped shape the genre from the beginning, it offers readers a quintessential guide to this worldwide phenomenon. From the Weblog's origins as the first native Web format, to its impact as an outlet of personal expression, to its practical use today as a business communication tool, the authors present a glimpse at the flexibility and possibility of Weblogs.

* Build your audience by promoting or syndicating your blog

Paul Bausch is the co-creator of Blogger, the popular weblog software. A veteran Web developer, Paul is skilled in a variety of programming languages and is the creator of several useful blogging tools.

Matthew Haughey started the community weblog MetaFilter.com, which now has over 13,000 members, and helped develop the Blogger.com site and service.

Meg Hourihan is the cofounder of Pyra, the company behind Blogger. A frequent speaker on the subject of weblogs, she runs her own award-winning blog (megnut.com) and was profiled by the New Yorker in an article on weblogs.

Preface.

Acknowledgments.

Part I: What Is a Blog?

Chapter 1: Introduction to Blogs.

Chapter 2: Blogs in Action.

Chapter 3: Navigating the Blog Universe.

Part II: Blog Elements.

Chapter 4: The Building Blocks of Blogging.

Chapter 5: Working with BlogTools and Services.

Chapter 6: Understanding Blog Technology.

Part III: Advanced Blogging.

Chapter 7: Connecting with Your Audience.

Chapter 8: Using Blogs in Business.

Chapter 9: Blog Publicity and Syndication.

Appendix A: HTML Reference.

Appendix B: Blog Tools Reference.

Appendix C: Glossary.

Index.