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Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar & Co.

by

Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar & Co. Cover

 

Synopses & Reviews

Publisher Comments:

Praise for Raising the Bar

"What makes this book worth reading is that he's as honest about his mistakes as his successes."

Newsweek

"Best Mom & Pop business in America"

Reader's Digest America's 100 Best

"Gary Erickson realizes that businesses have tremendous power to harm or protect the natural world, our common home. I applaud the efforts of Gary and Clif Bar to develop business practices that promote an ethic of global responsibility."

—Mikhail S. Gorbachev, chairman, Green Cross International

"Gary Erickson believes that doing good and doing business should go hand in hand. Raising the Bar tells the inspiring story of a scrappy company's battle to stay privately owned and to better its people, the community, and the planet in the process."

—Ben Cohen, cofounder, Ben & Jerry's Ice Cream, and president, TrueMajority.org

"This is a beautiful book about courage, commitment, integrity, and vision. It is also a story that reminds us that one person does make a difference by leading the way through the inspiration of the heart."

—Julia Butterfly Hill, author, The Legacy of Luna

"Gary Erickson's story is sheer inspiration. Reading it makes you want to ride a bike up a high mountain, dust off your musical instrument and join a jazz band, or launch an outrageous company. This is a life manual masquerading as a business book."

—David Batstone, author, Saving the Corporate Soul; professor of ethics, University of San Francisco

"In Raising the Bar, Gary Erickson's incredible journey raises our expectations of corporate America and most importantly our hope for a better world."

—Jeanne Rizzo, R.N., executive director, The Breast Cancer Fund

Synopsis:

In April of 2000, Gary Erickson turned down a $120 million offer to buy his thriving company. Today, instead of taking it easy for the rest of his life and enjoying a luxurious retirement, he’s working harder than ever. Why would any sane person pass up the financial opportunity of a lifetime?

Raising the Bar tells the amazing story of Clif Bar’s Gary Erickson and shows that some things are more important than money. Gary Erickson and coauthor Lois Lorentzen tell the unusual and inspiring story about following your passion, having the freedom to create, sustaining a business over the long haul, and living responsibly in your community and on the earth.

Raising the Bar chronicles Clif Bar’s ascent from a homemade energy bar to a $100 million phenomenon with an estimated 35 million customers and a company hailed by Inc. magazine as one of the fastest-growing private companies in the United States four years in a row. The book is filled with compelling stories from Erickson’s life–trekking in the Himalaya Mountains, riding his bicycle over roadless European mountain passes, climbing in the Sierra Nevada–as inspiration for his philosophy of business. Throughout the book, Erickson–a competitive cyclist, jazz musician, world traveler, mountain climber, wilderness guide, and entrepreneur–convinces us that sustaining one's employees, community, and environment is good business.

If you are a manager, executive, business owner, or board member, Raising the Bar is your personal guide to corporate integrity. If you are a sports enthusiast, environmentalist, or adventure lover, or intrigued by a unique corporate culture, or just interested in a good story, Raising the Bar is for you.

About the Author

Gary Erickson is the founder and owner of Clif Bar Inc., a company that made the Inc. 500—Inc. magazine’s list of the fastestgrowing privately held companies four years running. Clif Bar Inc. remains one of the nation’s fastest-growing private companies. He has been featured in People magazine, Inc. magazine, Health, Fortune Small Business, the San Francisco Chronicle, Reader’s Digest, and in numerous other publications. Erickson is a frequent speaker in a wide variety of venues and has won numerous awards. He brings his background as a competitive cyclist, jazz musician, world traveler, gourmet cook, mountain climber, wilderness guide, and father to Raising the Bar. Gary Erickson lives in northern California with his wife, children, horses, dogs, and bikes.

Lois Ann Lorentzen is professor of social ethics at the University of San Francisco. She serves on the board of the Leo T. McCarthy Center for Public Service and the Common Good, the Center for Latino Studies in the Americas, and the Religion and Immigration Project. She has seven books to her credit, contributes frequently to magazines and journals, and has won numerous academic awards.

Erickson and Lorentzen first met while working for Sierra Treks, a wilderness organization. Over the course of their twenty-fiveyear friendship they have climbed mountains together, bicycled, skied, winter-camped, and talked about the dreams and values that define Clif Bar Inc. and Raising the Bar.

Table of Contents

P rologue.

1 Send Them Home

(Or, Why Walk Away From $60 Million?)

2 The Epiphany Ride

(The Early Years of Clif Bar).

3 A Drifting Boat

(Getting Clif Back on Course).

4 White Road / Red Road

(A Philosophy for Life and Business).

5 Tales From the Road

(Nine Lessons and a Love Story).

6 Solo Climbing

(Maintaining Control for the Long Haul).

7 Sustaining Our Living Company

(Five Aspirations Business Model).

8 Moments of Magic

(The Jazz of Business).

Epilogue.

Appendix.

Resources.

Acknowledgments.

Index.

About the Authors.

Product Details

ISBN:
9780787986711
Author:
Erickson, Gary
Publisher:
Jossey-Bass
With:
Lorentzen, Lois
Author:
Lorentzen, Lois
Subject:
General
Subject:
Entrepreneurship
Subject:
Infrastructure
Subject:
Leadership
Subject:
clif bar
Subject:
Inspirational
Subject:
philosophy of business
Subject:
corporate integrity
Subject:
Corporate culture
Subject:
Passion
Subject:
business story
Subject:
business narrative
Subject:
Power Bar
Subject:
energy bar,
Subject:
#160;green business
Subject:
sustainability
Subject:
Berkeley
Subject:
 
Subject:
life and business, clif bar, inspirational, philosophy of business, corporate integrity, corporate culture, passion, business story, business narrative, Power Bar, energy bar,
Subject:
#160;green business, sustainability, Berkeley
Subject:
life and business, clif bar, inspirational, philosophy of business, corporate integrity, corporate culture, passion, business story, business narrative, Power Bar, energy bar, green business, sustainability, Berkeley 
Subject:
business, business plans
Subject:
Management / Leadership
Subject:
General Business & Economics
Subject:
General & Introductory Business & Management
Subject:
life and business, clif bar, inspirational, philosophy of business, corporate integrity, corporate culture, passion, business story, business n
Subject:
arrative, Power Bar, energy bar, green business, sustainability, Berkeley 
Subject:
life and business, clif bar, inspira
Subject:
tional, philosophy of business, corporate integrity, corporate culture, passion, business story, business narrative, Power Bar, energy bar, green business, sustainability, Berkeley 
Copyright:
Publication Date:
October 2006
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
368
Dimensions:
8.94x6.06x.88 in. 1.27 lbs.

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Related Subjects

Business » Business Plans
Business » Business Profiles
Business » General
Business » History and Biographies
Business » Management
Business » Small Businesses » General
Business » Start Up Business
Business » Writing

Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar & Co. New Trade Paper
0 stars - 0 reviews
$26.95 In Stock
Product details 368 pages Jossey-Bass - English 9780787986711 Reviews:
"Synopsis" by , In April of 2000, Gary Erickson turned down a $120 million offer to buy his thriving company. Today, instead of taking it easy for the rest of his life and enjoying a luxurious retirement, he’s working harder than ever. Why would any sane person pass up the financial opportunity of a lifetime?

Raising the Bar tells the amazing story of Clif Bar’s Gary Erickson and shows that some things are more important than money. Gary Erickson and coauthor Lois Lorentzen tell the unusual and inspiring story about following your passion, having the freedom to create, sustaining a business over the long haul, and living responsibly in your community and on the earth.

Raising the Bar chronicles Clif Bar’s ascent from a homemade energy bar to a $100 million phenomenon with an estimated 35 million customers and a company hailed by Inc. magazine as one of the fastest-growing private companies in the United States four years in a row. The book is filled with compelling stories from Erickson’s life–trekking in the Himalaya Mountains, riding his bicycle over roadless European mountain passes, climbing in the Sierra Nevada–as inspiration for his philosophy of business. Throughout the book, Erickson–a competitive cyclist, jazz musician, world traveler, mountain climber, wilderness guide, and entrepreneur–convinces us that sustaining one's employees, community, and environment is good business.

If you are a manager, executive, business owner, or board member, Raising the Bar is your personal guide to corporate integrity. If you are a sports enthusiast, environmentalist, or adventure lover, or intrigued by a unique corporate culture, or just interested in a good story, Raising the Bar is for you.

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