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Flexible Product Development: Building Agility for Changing Markets

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Flexible Product Development: Building Agility for Changing Markets Cover

 

Synopses & Reviews

Publisher Comments:

Innovation drives the marketplace, but the path to successful products is more uncertain than ever. Today's customers are more vocal about what they want, competitors introduce disruptive new products, and new technologies are appearing more frequently. While senior executives continue to boast about the importance of innovation within their organizations, surveys show that over the past decade there has been a dramatic decrease in new-product innovation.

In this landmark book, Preston Smith attributes the recent decline in innovation to pressure from financial markets, which drives management toward rigid development approaches such as phased development processes, Six Sigma, and project office. These processes have unintentionally (but effectively) made changes during development more difficult, disruptive, and expensive, while the need for change continues at an accelerating pace.

Flexible Product Development is a hands-on resource that provides the tools and strategies needed to restore flexibility to any organization and remove the obstacles that stand in the way of responsive new product development. Preston Smith introduces approaches that can enhance development process flexibility by creating and maintaining development options, delaying decisions, and, in general, reducing the cost of change. Step-by-step, he explains the basics of flexible product development, provides a broad array of flexibility-enhancing tools, and guides the reader in modifying the organization's values to embrace this new way of operating.

Flexible Product Development was inspired by the great gains in flexibility made in the allied field of software development by the agile software movement. While software agility depends on unique characteristics of the software medium, Flexible Product Development supplies a comparable set of effective tools for developing new non-software products.

For companies both large and small that need to become more limber in launching new products, Flexible Product Development offers a guide for an age of change.

Synopsis:

In this landmark book, Preston Smith attributes the recent decline in innovation to pressure from financial markets that drives management toward rigid development approaches such as phased development processes, Six Sigma, and project office. These processes have unintentionally (but effectively) made changes during development more difficult, disruptive, and expensive, while the need for change continues at an accelerating pace.

Flexible Product Development is a hands-on resource that provides the tools and strategies needed to restore flexibility to any organization and remove the obstacles that stand in the way of responsive new product development. Preston Smith introduces approaches that can enhance development process flexibility by creating and maintaining development options, delaying decisions, and, in general, reducing the cost of change. Step-by-step, he explains the basics of flexible product development, provides a broad array of flexibility-enhancing tools, and guides the reader in modifying the organization?s values to embrace this new way of operating.

Synopsis:

Praise for Flexible Product Development

"Speed has always been a critical element in the product design process. But as Preston Smith points out, one must be extraordinarily flexible as well in one's development and innovation processes. In the light-speed world we live in today, as Smith so poignantly points out, one's ability to use intelligent, knowledge-based flexibility is an imperative to winning each day, every day."

—Michael D. Thieneman, executive vice president and chief technology officer, Whirlpool Corporation

"Preston's previous book, Developing Products in Half the Time, was chock-full of time-to-market gems. This one goes further, showing time-to-market in a new light and providing even more wisdom that's right on for today."

—Chuck Blevins, Ph.D., director, Office of Program Management LifeScan, Inc. (Johnson & Johnson)

"Preston provides exceptionally detailed treatment of techniques to help any program manager lead difficult, constantly changing projects. His many examples show how these tools work in the real world."

—Jim Callahan, PMP, senior program manager, C-Cor

"This book addresses what's concerned me lately: how to make product development more effective and quicker. It emphasizes that project leaders should manage decisions and risk rather than tasks and processes because decisions are what really drive the project."

—James Joseph Snyder, product development manager, Medtronic, Inc.

About the Author

Preston Smith is a leading thinker in the product development community and consults with companies as diverse as Herman Miller and Welch Allyn. His book, Proactive Risk Management, won the David I. Cleland Project Management Literature Award from the Project Management Institute. Smith is book review editor of the Journal of Product Innovation Management and is a Certified Management Consultant.

Table of Contents

Preface.

Introduction.

1. Understanding Flexibility.

Dealing with Change.

How Much Flexibility?.

The Roots: Agile Software Development.

Moving from Software to Other Products.

A Note of Caution.

The Project Analyzer.

Summary.

2. Customers and Product Requirements.

The Fallacy of Frozen Requirements.

The Value of Customer Feedback.

Specify at a Higher Level.

Anticipate Customer Needs.

Pitfalls of Customer Feedback.

Summary.

3. Modular Product Architectures.

Modular versus Integral Architectures.

Examples of Architectural Choices.

Architectural Approaches.

Four Steps in Designing an Architecture.

Architectural Decisions.

Architecture at the Design Level.

Shifting the Hardware-Software Boundary.

Summary.

4. Experimentation.

Kinds of Experiments.

The Value of Failure.

Exploration as Experimentation.

Front-Loaded Prototyping.

Testing.

Summary.

5. Set-Based Design.

What Is Set-Based Design?

Benefi ts of Set-Based Design.

Managing Set-Based Design.

Delaying Decisions.

The Diffi culties.

Summary.

6. Development Teams and People Factors.

Teams and Flexibility.

Having the Right People.

Desirable People Qualities.

Team Qualities.

Summary.

7. Decision Making.

Improving Decision-Making Flexibility.

People and Decisions.

Uncertainty and Decisions.

Decision Trees.

Real Options Thinking.

Summary.

8. Project Management.

Flexible versus Mainstream Project Management.

The Role of a Flexible Project Manager.

Project Planning.

Timeboxing.

Project Risk Management.

Project Metrics.

Project Retrospectives.

Summary.

9. Product Development Processes.

Emergent Processes.

The Essentials of Flexible Processes.

Balancing Structure with Flexibility.

Bottlenecks and Queues.

Useful Concepts from Agile Software Development.

Summary.

10. Implementing Flexibility.

Five Paradoxes.

Transitions Are the Crux.

Top-Down Change.

Bottom-Up Change.

Summary.

Closing.

Notes.

Bibliography.

Customer Council.

The Author.

Index.

Product Details

ISBN:
9780787995843
Author:
Smith, Preston G.
Publisher:
Jossey-Bass
Subject:
Industrial Design - Product
Subject:
Marketing - Product Management
Subject:
New products
Subject:
Product management
Subject:
General Business & Economics
Subject:
Business;Marketing
Subject:
Management
Copyright:
Publication Date:
September 2007
Binding:
HARDCOVER
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
320
Dimensions:
9.08x6.40x1.12 in. 1.09 lbs.

Related Subjects

Business » Accounting and Finance
Business » Business Plans
Business » Management
Business » Marketing
Business » Project Management
Business » Strategy
Health and Self-Help » Health and Medicine » Medical Specialties
Reference » Science Reference » Technology

Flexible Product Development: Building Agility for Changing Markets New Hardcover
0 stars - 0 reviews
$36.25 In Stock
Product details 320 pages Jossey-Bass - English 9780787995843 Reviews:
"Synopsis" by , In this landmark book, Preston Smith attributes the recent decline in innovation to pressure from financial markets that drives management toward rigid development approaches such as phased development processes, Six Sigma, and project office. These processes have unintentionally (but effectively) made changes during development more difficult, disruptive, and expensive, while the need for change continues at an accelerating pace.

Flexible Product Development is a hands-on resource that provides the tools and strategies needed to restore flexibility to any organization and remove the obstacles that stand in the way of responsive new product development. Preston Smith introduces approaches that can enhance development process flexibility by creating and maintaining development options, delaying decisions, and, in general, reducing the cost of change. Step-by-step, he explains the basics of flexible product development, provides a broad array of flexibility-enhancing tools, and guides the reader in modifying the organization?s values to embrace this new way of operating.

"Synopsis" by , Praise for Flexible Product Development

"Speed has always been a critical element in the product design process. But as Preston Smith points out, one must be extraordinarily flexible as well in one's development and innovation processes. In the light-speed world we live in today, as Smith so poignantly points out, one's ability to use intelligent, knowledge-based flexibility is an imperative to winning each day, every day."

—Michael D. Thieneman, executive vice president and chief technology officer, Whirlpool Corporation

"Preston's previous book, Developing Products in Half the Time, was chock-full of time-to-market gems. This one goes further, showing time-to-market in a new light and providing even more wisdom that's right on for today."

—Chuck Blevins, Ph.D., director, Office of Program Management LifeScan, Inc. (Johnson & Johnson)

"Preston provides exceptionally detailed treatment of techniques to help any program manager lead difficult, constantly changing projects. His many examples show how these tools work in the real world."

—Jim Callahan, PMP, senior program manager, C-Cor

"This book addresses what's concerned me lately: how to make product development more effective and quicker. It emphasizes that project leaders should manage decisions and risk rather than tasks and processes because decisions are what really drive the project."

—James Joseph Snyder, product development manager, Medtronic, Inc.

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