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Other titles in the Que Biz-Tech series:

Iphone and Ipad Apps Marketing: Secrets to Selling Your Iphone and Ipad Apps (Que Biz-Tech)

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Iphone and Ipad Apps Marketing: Secrets to Selling Your Iphone and Ipad Apps (Que Biz-Tech) Cover

 

Synopses & Reviews

Publisher Comments:

The Easy, Step-by-Step Guide to Marketing Your iPhone/iPad Apps–Now Fully Updated!

Grab your share of the multibillion-dollar iPhone/iPad app market! Top mobile app marketer Jeffrey Hughes will show you how to create an app that will sell, find customers who’ll buy it, and motivate them to lay down their hard-earned cash, right now! Don’t just throw your app out there; learn how to get noticed and make sales no matter how crowded the App Store gets! Completely revised for today’s iPhone/iPad marketplace, this book walks you through building a winning marketing plan, positioning your app, crafting your message, using the latest social marketing techniques, connecting with your best customers, and more! Absolutely no marketing experience is needed. With plenty of examples, screen shots, and step-by-step directions, this book makes iPhone/iPad app marketing easy!

 

You’ll Learn How To:

• Create an app with unique value to customers who’ll pay for it

• Cut through the clutter in an App Store with more than 475,000 apps

• Target and segment your audience–and reach it with pinpoint accuracy

• Identify your true competitors, learn from them, and successfully sell against them

• Use social media to build strong relationships with thousands of potential buyers

• Learn how to maximize social media tools such as Facebook, Twitter, and YouTube and gain the exposure your app needs

• Create an integrated, consistent total message: naming, icons, graphics, website, App Store text, and more

• Utilize social media to generate positive word-of-mouth

• Get promoted in traditional media at surprisingly low costs

• Time your launch and marketing activities for maximum impact

• Write, publish, and distribute winning press releases

• Price your app carefully and adjust pricing to maximize long-term revenue

Book News Annotation:

Employing a conversational writing style, this guide shows how to create and market iPhone and iPad apps. This second edition is revised to take current conditions and technology into account. The book outlines what makes a winning iPhone or iPad app and explains how to identify an app's unique value and target audience. It gives tips on delivering the message using social media and timing marketing activities, as well as advice on pricing issues such as conducting an app pricing analysis, breaking into the App Store top 100, and app promotions. The book concludes by describing the components of an app marketing plan and outlining 25 essential iPhone and iPad marketing activities. B&w screenshots are included. Author Hughes teaches a course on iPhone and iPad app marketing. Annotation ©2012 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

Thousands of developers want to cash in on selling their iPhone apps on Apple's App Store. But, with more than 300,000 Apps now available, it's increasingly vital for developers to gain exposure - and that means marketing. Most independent App developers don't have a marketing background. They need help and guidance - and this book gives it to them. Author Jeffrey Hughes specializes in helping iPhone developers plan, launch, and market their software effectively. In this practical tutorial, he shares everything he's learned: solid marketing principles and specific best practices for effective, high-value iPhone App marketing. Hughes walks through outlining a solid marketing plan that can drive development efforts; creating competitive Apps; identifying the right message; and delivering that message to the most responsive audience. You will learn how to: " Get App Store and third-party reviewers to consider their Apps " Write effective press releases for their Apps, and time publicity for maximum effectiveness " Blog about your App, and get the attention of influential bloggers " Use Facebook, Twitter, and other social media to generate electronic buzz " Setting the right price for your App " Using promotions and cross marketing techniques " Building an audience that will buy forthcoming products as well

About the Author

Jeffrey Hughes has more than 18 years of experience as a high-tech marketer, publisher, and keynote speaker working with companies such as McAfee, Webroot, Intel, and Novell. He is developer and lead instructor for Xcelme's Intro to iPhone App Marketing course, which has helped scores of developers market their iPhone apps effectively in an increasingly competitive market. He is a frequent contributor to popular iPhone development sites, including 148Apps.Biz. Hughes co-founded Uproot Marketing, LLC, a company dedicated to helping small and medium businesses deliver effective marketing with the latest tools and technology.

Table of Contents

Section 1 – Your App Marketing Message

Chapter 1: Your iPhone and iPad App Marketing Strategy: Grand Slam or Base Hits?

Chapter 2: What Makes a Winning iPhone/iPad App?

Chapter 3: Identifying Your App’s Unique Value

Chapter 4: Identifying Your Target Audience (research and demographics)

Chapter 5: Building Your App’s Total Marketing Message (effective app naming, solid graphics, crisp websites, powerful references, compelling reviews and descriptive selling phases)

 

Section 2 – Delivering Your Marketing Message

Chapter 6: Electronic Word of Mouth (what works best to get the word out about your iPhone app? Learn the pros and cons of using email, websites, direct mail, advertising, etc.)

Chapter 7: Using Social Media for Your App Marketing (Create buzz and build a community using social media with Facebook, Twitter, blogs, YouTube, etc.)

Chapter 8: Timing Your Marketing Activities (Timing the delivery of your message for maximum impact)

Chapter 9: Getting the Word out About Your Apps (Delivering your message to your target audience through press releases and other means)

 

 

 

Section 3 – Pricing Your App/Launching Your App

A key aspect of marketing your app is to carefully set your price. You should know well before the launch how much you will charge for your app…

Chapter 10: Pricing Your App (Pricing considerations for iPhone apps and software in general)

Chapter 11: Conduct an App Pricing Analysis (How to conduct a pricing analysis for your app)

Chapter 12: Selling Value over Price (Selling value…the story of the chocolate sundae)

Chapter 13: Breaking into the Top 100 (Getting your app into the top 100 on the AppStore)

Chapter 14: Creating a Free App (Offering a free “limited” app to spur sales and other offers)

Chapter 15: The App Pricing Roller Coaster (Raising and lowering your price on the AppStore)

Chapter 16: Promotions and Cross Marketing to Sell Your App (Best types, times that work, special offers, product synergies)

Chapter 17: Using iPhone and iPad analytics (How to measure results with analytics)

 

Section 4 – Got an App Marketing Plan?

Chapter 18: Why have a marketing plan?

Chapter 19: Components of an App Marketing Plan

Chapter 20: Marketing Essentials

Chapter 21: 25 Essential iPhone/iPad Marketing Activities

Chapter 22: Implementing Your Plan

Chapter 23: Using iPhone Apps for Corporate Marketing

 

Conclusion

Product Details

ISBN:
9780789748331
Author:
Hughes, Jeffrey
Publisher:
Que
Subject:
Data Transmission Systems - General
Subject:
Networking - General
Copyright:
Edition Description:
Trade paper
Series:
Que Biz-Tech
Publication Date:
20110920
Binding:
TRADE PAPER
Language:
English
Pages:
336
Dimensions:
9 x 5.98 x 0.74 in 445 gr

Related Subjects

Computers and Internet » Computers Reference » General
Computers and Internet » Internet » Marketing
Computers and Internet » Mobile and Handheld Devices » Apple
Computers and Internet » Mobile and Handheld Devices » iPhone
Computers and Internet » Networking » General
Computers and Internet » Personal Computers » Desktop Applications » General
Computers and Internet » Programming » Apple Programming

Iphone and Ipad Apps Marketing: Secrets to Selling Your Iphone and Ipad Apps (Que Biz-Tech) New Trade Paper
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Product details 336 pages Que - English 9780789748331 Reviews:
"Synopsis" by , Thousands of developers want to cash in on selling their iPhone apps on Apple's App Store. But, with more than 300,000 Apps now available, it's increasingly vital for developers to gain exposure - and that means marketing. Most independent App developers don't have a marketing background. They need help and guidance - and this book gives it to them. Author Jeffrey Hughes specializes in helping iPhone developers plan, launch, and market their software effectively. In this practical tutorial, he shares everything he's learned: solid marketing principles and specific best practices for effective, high-value iPhone App marketing. Hughes walks through outlining a solid marketing plan that can drive development efforts; creating competitive Apps; identifying the right message; and delivering that message to the most responsive audience. You will learn how to: " Get App Store and third-party reviewers to consider their Apps " Write effective press releases for their Apps, and time publicity for maximum effectiveness " Blog about your App, and get the attention of influential bloggers " Use Facebook, Twitter, and other social media to generate electronic buzz " Setting the right price for your App " Using promotions and cross marketing techniques " Building an audience that will buy forthcoming products as well
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