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Calvin Coolidge: The 30th President, 1923-1929 (American Presidents)

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Calvin Coolidge: The 30th President, 1923-1929 (American Presidents) Cover

 

Synopses & Reviews

Publisher Comments:

The austere president who presided over the Roaring Twenties and whose conservatism masked an innovative approach to national leadership
 
He was known as "Silent Cal." Buttoned up and tight-lipped, Calvin Coolidge seemed out of place as the leader of a nation plunging headlong into the modern era. His six years in office were a time of flappers, speakeasies, and a stock market boom, but his focus was on cutting taxes, balancing the federal budget, and promoting corporate productivity. "The chief business of the American people is business," he famously said.

But there is more to Coolidge than the stern capitalist scold. He was the progenitor of a conservatism that would flourish later in the century and a true innovator in the use of public relations and media. Coolidge worked with the top PR men of his day and seized on the rising technologies of newsreels and radio to bring the presidency into the lives of ordinary Americans--a path that led directly to FDR's "fireside chats" and the expert use of television by Kennedy and Reagan. At a time of great upheaval, Coolidge embodied the ambivalence that many of his countrymen felt. America kept "cool with Coolidge," and he returned the favor.

Review:

"As America's 30th president, Calvin Coolidge, popularly known as 'Silent Cal,' had a record that 'was neither substantial nor enduring'; still, Ronald Reagan considered him 'one of our most underrated presidents,' and historian and author Greenberg (Nixon's Shadow) sets to find out why in a precise and objective record of Coolidge's long political career. If Coolidge's commitment to minimalist government in turn minimized his contributions to the nation, he was regarded well during his two terms, probably because of 'robust economic productivity' and his prescient use of growing public relations infrastructure, utilizing radio, film and photography to run a front-porch campaign 'long before the term "photo op" was coined.' Coolidge's personal commitment to austerity allowed him to'pare spending in almost every government department' and cut taxes four times; by the 'end of his second term, most Americans paid no federal income tax at all.' Though Black Thursday devastated the stock market on his watch in 1929, at the end of his presidency 'standard accounts affix some blame to his policies,' but 'even Coolidge's harshest critics agree that the roots of the Depression lie deeper than any policies of one man.' Greenberg's history takes readers ably but unsurprisingly from rustic, post-Civil War Vermont to, in Coolidge's words, 'a new era to which I do not belong,' showing along the way how his personality and politics helped him regain relevancy in political struggles yet to come." Publishers Weekly (Copyright Reed Business Information, Inc.)

Review:

"Calvin Coolidge didn't get a lot of respect while he was in the White House, and his reputation only suffered after he left office. To be sure, Coolidge's 1924 election — following his ascent to the presidency upon the death the previous year of Warren G. Harding — was impressive, but the victory said less about the Republican incumbent than about the ebullient condition of the economy and the disarray... Washington Post Book Review (read the entire Washington Post review)

Synopsis:

At a time of great upheaval, Coolidge embodied the ambivalence that many of his countrymen felt. America kept "cool with Coolidge," and he returned the favor.

About the Author

David Greenberg is a professor of history and media studies at Rutgers University, a columnist for Slate, and the author of the prizewinning Nixon's Shadow: The History of an Image. A former acting editor of The New Republic, he has written for many scholarly and popular publications, including The Atlantic Monthly, Foreign Affairs, The New York Times, and The Washington Post. He lives in New York City.

Product Details

ISBN:
9780805069570
Author:
Greenberg, David
Publisher:
Times Books
Author:
Greenburg, David
Author:
Arthur M. Schlesinger, Jr.
Author:
Schlesinger, Arthur M.
Author:
Greenberg, David J
Subject:
Historical - U.S.
Subject:
United states
Subject:
Presidents
Subject:
Presidents & Heads of State
Subject:
Presidents -- United States.
Subject:
Coolidge, Calvin
Subject:
United States - 20th Century
Subject:
Biography-Presidents and Heads of State
Edition Description:
Times
Series:
American Presidents
Publication Date:
20061231
Binding:
HARDCOVER
Grade Level:
General/trade
Language:
English
Illustrations:
1 bandw illustration
Pages:
224
Dimensions:
8.61 x 5.77 x 0.895 in

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Related Subjects

Biography » Historical
Biography » Presidents and Heads of State
Biography » Reference
History and Social Science » US History » 1920 to 1960
History and Social Science » US History » US Presidency

Calvin Coolidge: The 30th President, 1923-1929 (American Presidents) New Hardcover
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$25.00 In Stock
Product details 224 pages Times Books - English 9780805069570 Reviews:
"Publishers Weekly Review" by , "As America's 30th president, Calvin Coolidge, popularly known as 'Silent Cal,' had a record that 'was neither substantial nor enduring'; still, Ronald Reagan considered him 'one of our most underrated presidents,' and historian and author Greenberg (Nixon's Shadow) sets to find out why in a precise and objective record of Coolidge's long political career. If Coolidge's commitment to minimalist government in turn minimized his contributions to the nation, he was regarded well during his two terms, probably because of 'robust economic productivity' and his prescient use of growing public relations infrastructure, utilizing radio, film and photography to run a front-porch campaign 'long before the term "photo op" was coined.' Coolidge's personal commitment to austerity allowed him to'pare spending in almost every government department' and cut taxes four times; by the 'end of his second term, most Americans paid no federal income tax at all.' Though Black Thursday devastated the stock market on his watch in 1929, at the end of his presidency 'standard accounts affix some blame to his policies,' but 'even Coolidge's harshest critics agree that the roots of the Depression lie deeper than any policies of one man.' Greenberg's history takes readers ably but unsurprisingly from rustic, post-Civil War Vermont to, in Coolidge's words, 'a new era to which I do not belong,' showing along the way how his personality and politics helped him regain relevancy in political struggles yet to come." Publishers Weekly (Copyright Reed Business Information, Inc.)
"Synopsis" by , At a time of great upheaval, Coolidge embodied the ambivalence that many of his countrymen felt. America kept "cool with Coolidge," and he returned the favor.
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