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Age of Propaganda: The Everyday Use and Abuse of Persuasion

by

Age of Propaganda: The Everyday Use and Abuse of Persuasion Cover

 

Synopses & Reviews

Publisher Comments:

Americans create 57% of the world's advertising while representing only 6% of its population; half of our waking hours are spent immersed in the mass media. Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages.

Drawing on the history of propaganda as well as on contemporary research in social psychology, Age of Propaganda shows how the tactics used by political campaigners, sales agents, advertisers, televangelists, demagogues, and others often take advantage of our emotions by appealing to our deepest fears and most irrational hopes, creating a distorted vision of the world we live in.

This revised and updated edition includes coverage of the Clinton/Lewinsky scandal, recent election campaigns, talk radio, teen suicide, U.F.O. abductions, the Columbine shootings, and novel propaganda tactics based on hypocrisy and false allegations.

Anthony Pratkanis is Professor of Psychology at the University of California, Santa Cruz.

Elliot Aronson is one of our nation's most eminent social psychologists. He is professor emeritus at the University of California, Santa Cruz, and Visiting Professor of Psychology at Stanford University

The United States creates 57% of the world's advertising while representing only 6% of its population; half of our waking hours are spent immersed in mass media. Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages.

Drawing on the history of propaganda as well as on contemporary research in social psychology, Age of Propaganda shows how the tactics used by political campaigners, sales agents, advertisers, televangelists, demagogues, and others often take advantage of our emotions by appealing to our deepest fears and most irrational hopes, creating a distorted vision of the world we live in.

This revised and updated edition includes coverage of the Clinton/Lewinsky scandal, recent election campaigns, talk radio, teen suicide, U.F.O. abductions, the Columbine shootings, and novel propaganda tactics based on hypocrisy and false allegations.

"We're all headed for an 'ignorance spiral' if we don't stop American standards of persuasion from deteriorating . . . Don't be part of the problem. Read the book."Philadelphia Inquirer

"A brilliant tour-de-force . . . about the most pervasive cultural phenomena of our time."George Gerbner, Dean Emeritus of the Annenberg School of Communication

"The authors . . . inform, provoke, and occasionally shock the reader about the ways in which our beliefs, preferences, and choices are constantly influenced."Mahzarin Banaji, Yale University

"After reading this book, I have begun to doubt that I ever had much control over how I have been influenced by media hype and clever half-truths."James Randi, debunker of psychic fraud and author of Flim-Flam and The Mask of Nostradamus

"I could easily list ten reasons why you should read this book, but your boss and colleagues will probably tell you more about it at the office tomorrowor worse, your competitors will show you next week."Peter H. Farquhar, Center for Product Research, Carnegie-Mellon University

"A gold mine of valuable information and insights into the persuasion process."Robert B. Cialdini, Arizona State University, and author of Influence

"A people's guide to baloney-detecting."Seattle Times

Synopsis:

Includes bibliographical references (p. [357]-397) and index.

Synopsis:

Americans create 57% of the world's advertising while representing only 6% of its population; half of our waking hours are spent immersed in the mass media. Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages.

Drawing on the history of propaganda as well as on contemporary research in social psychology, Age of Propaganda shows how the tactics used by political campaigners, sales agents, advertisers, televangelists, demagogues, and others often take advantage of our emotions by appealing to our deepest fears and most irrational hopes, creating a distorted vision of the world we live in.

This revised and updated edition includes coverage of the Clinton/Lewinsky scandal, recent election campaigns, talk radio, teen suicide, U.F.O. abductions, the Columbine shootings, and novel propaganda tactics based on hypocrisy and false allegations.

About the Author

Anthony Pratkanis is professor of psychology at the University of California, Santa Cruz.

Elliot Aronson is one of our nation's most eminent social psychologists. He is professor emeritus at the University of California, Santa Cruz.

Product Details

ISBN:
9780805074031
Author:
Pratkanis, Anthony
Publisher:
Holt McDougal
Author:
Aronson, Elliot
Location:
New York
Subject:
General
Subject:
Mass media
Subject:
Social Psychology
Subject:
Public opinion
Subject:
Advertising
Subject:
Propaganda
Subject:
Television in propaganda.
Subject:
Persuasion.
Subject:
Mass Media
Subject:
Mass Media - General
Subject:
General Psychology & Psychiatry
Subject:
General Political Science
Subject:
Political Advocacy
Subject:
Media Studies
Subject:
Sociology-Media
Copyright:
Edition Number:
Rev. ed.
Edition Description:
Trade Paperback
Series Volume:
76-551
Publication Date:
20010331
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
432
Dimensions:
9.21 x 6.19 x 0.795 in

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Related Subjects

Health and Self-Help » Psychology » General
History and Social Science » Journalism » General
History and Social Science » Journalism » Media Studies
History and Social Science » Politics » General
History and Social Science » Sociology » Media

Age of Propaganda: The Everyday Use and Abuse of Persuasion Used Trade Paper
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Product details 432 pages Owl Books (NY) - English 9780805074031 Reviews:
"Synopsis" by , Includes bibliographical references (p. [357]-397) and index.
"Synopsis" by ,
Americans create 57% of the world's advertising while representing only 6% of its population; half of our waking hours are spent immersed in the mass media. Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages.

Drawing on the history of propaganda as well as on contemporary research in social psychology, Age of Propaganda shows how the tactics used by political campaigners, sales agents, advertisers, televangelists, demagogues, and others often take advantage of our emotions by appealing to our deepest fears and most irrational hopes, creating a distorted vision of the world we live in.

This revised and updated edition includes coverage of the Clinton/Lewinsky scandal, recent election campaigns, talk radio, teen suicide, U.F.O. abductions, the Columbine shootings, and novel propaganda tactics based on hypocrisy and false allegations.

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