The Fictioning Horror Sale

Recently Viewed clear list

Original Essays | Yesterday, 10:00am

Lois Leveen: IMG Forsooth Me Not: Shakespeare, Juliet, Her Nurse, and a Novel

There's this writer, William Shakespeare. Perhaps you've heard of him. He wrote this play, Romeo and Juliet. Maybe you've heard of it as well. It's... Continue »
  1. $18.19 Sale Hardcover add to wish list

    Juliet's Nurse

    Lois Leveen 9781476757445

Qualifying orders ship free.
New Hardcover
Ships in 1 to 3 days
Add to Wishlist
Available for In-store Pickup
in 7 to 12 days
Qty Store Section
25 Remote Warehouse Business- History and Biography

Tupperware Unsealed: Brownie Wise, Earl Tupper, and the Home Party Pioneers


Tupperware Unsealed: Brownie Wise, Earl Tupper, and the Home Party Pioneers Cover


Synopses & Reviews

Publisher Comments:

Brownie Wise, the first woman to appear on the cover of Business Week, was the driving force behind making Tupperware a household name. Fired under mysterious circumstances, she was written out of Tupperware history and died in obscurity.
A trailblazing businesswoman decades ahead of her time, Wise created the Tupperware "home party" phenomenon in the 1950s. Her drive and creativity fueled sales and profits for the once sleepy plastic containers company. Earl Tupper anointed Wise as the company figurehead and marketing guru. Long before Disney, her lavish national headquarters drew tourists from near and far to the outskirts of Orlando, Florida, where she held court with the press, politicians, and movie stars.
Wise's idea to market Tupperware exclusively through in-home sales sparked a cultural revolution in post World War II America. For the first time, minimally educated and economically invisible housewives had opportunities for careers. She became a cultlike, charismatic leader for the Tupperware faithful, so popular that "Tupperware Ladies" would vie to win the clothes right off her back. Behind the scenes, few knew Wise was stalked by her alcoholic and abusive ex-husband and feared him appearing out of nowhere to cause shame, embarrassment, or worse.
The adoration from a legion of Tupperware dealers made her sudden fall from grace even more shocking and dramatic. At the height of her national celebrity, Tupper unceremoniously released her from the company. Journalist Bob Kealing has interviewed pioneering executives who helped build the company alongside Wise, reviewed hundreds of primary source documents written by Tupper and Wise, and obtained access to a wealth of previously unknown information, including sealed court depositions regarding a series of boat accidents successfully kept out of the press by the company, and details of secret recordings made by Tupperware Home Parties management seeking to prevent their distributors from unionizing.
Wise's rise and fall, and her relationship with the eccentric Tupper, is the stuff of legend; a story told finally, and fully, in Tupperware Unsealed.

Book News Annotation:

The rise and fall of Brownie Wise, the first Tupperware Lady, is documented in this book by Emmy-winning journalist and author Kealing. The author captures the spirit of innovation that was prominent in Postwar America by showing how Earl Tupper partnered with Wise to revolutionize sales methods through the "Tupperware party," using firsthand accounts from the Tupperware executives who witnessed this phenomenon. Written for those interested in history, economics and business, this book will also appeal to anyone who regards Brownie Wise as a distinctive American icon despite her eventual fall from grace. Annotation ©2008 Book News, Inc., Portland, OR (

About the Author

Bob Kealing, an Emmy Award-winning reporter for NBC's WESH-TV in Orlando, is the author of Kerouac in Florida: Where the Road Ends.

Product Details

Kealing, Bob
University Press of Florida
United States - 20th Century
Corporate & Business History - General
Tupperware Corporation - History
Tupperware Home Parties - History
Business-History and Biography
Edition Description:
Publication Date:
9.38x6.43x.89 in. 1.15 lbs.

Other books you might like

  1. H. P. Lovecraft: Tales (Library of... New Hardcover $35.00
  2. What's That From?: The Ultimate Quiz... Used Trade Paper $1.50

Related Subjects

Business » General
Business » History and Biographies
Business » Management
History and Social Science » US History » 20th Century » General
History and Social Science » World History » General
Hobbies, Crafts, and Leisure » Crafts » Household Collectibles

Tupperware Unsealed: Brownie Wise, Earl Tupper, and the Home Party Pioneers New Hardcover
0 stars - 0 reviews
$28.00 In Stock
Product details 250 pages University Press of Florida - English 9780813032276 Reviews:
  • back to top
Follow us on...

Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at