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Making the News: A Guide for Activists and Nonprofits (Revised)

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Making the News: A Guide for Activists and Nonprofits (Revised) Cover

 

Synopses & Reviews

Publisher Comments:

At a time when more and more people are becoming activists, this thoroughly revised and updated edition of Making the News explains how to generate news coverage of any important issue or nonprofit cause – and to do so within a reasonable budget. Based on interviews with professional journalists and media-savvy activists, this easy-to-use handbook describes how to stage media events, write distinctive news releases, contact reporters, deliver soundbites, and much more. Now including the latest information about online media coverage – including news Web sites, viral e-mail, and more – this new edition will also insure a media edge in the Internet age. The handbook's expanded sections on aggressive tactics, including extensive tips on how to create newsworthy visual imagery, provides everything needed to transform standard media events into spectacles that reporters won't ignore.

Book News Annotation:

Is there a revolution if it's not televised? Salzman, who has moved from Greenpeace to become a media consultant for non- profits, explains how to get media attention for movements and ideas. No date is noted for the first edition. Annotation (c)2003 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

Written for activists, nonprofit organizations, or any concerned citizen, Making the News explains how to combine creativity with nuts-and-bolts media skills to score news coverage for important issues or nonprofit causes

Synopsis:

Written for activists, nonprofit organizations, or any concerned citizen, "Making the News" explains how to combine creativity with nuts-and-bolts media skills to score news coverage for important issues or nonprofit causes

Synopsis:

Includes bibliographical references (p. 279-282) and index.

About the Author

Jason Salzman is president of Cause Communications, which offers media how-to workshops and consulting services to nonprofit organizations, and founder of Rocky Mountain Media Watch. He lives in Denver, CO.

Product Details

ISBN:
9780813340951
Author:
Salzman, Jason
Publisher:
Basic Books (AZ)
Location:
Boulder, Colo.
Subject:
General
Subject:
Reference
Subject:
Management
Subject:
Mass media
Subject:
Advertising & Promotion
Subject:
Social service
Subject:
Journalism
Subject:
Nonprofit Organizations & Charities
Subject:
Nonprofit organizations
Subject:
Public Relations
Subject:
Fund raising
Subject:
Publicity
Subject:
Endowments
Subject:
Special events
Subject:
Mass media and social service.
Subject:
Popular Culture - General
Subject:
Mass Media - General
Subject:
Media Studies
Subject:
SOC052000
Subject:
Fund raising -- United States.
Subject:
Mass media -- Social aspects -- United States.
Subject:
Journalism-Reference
Edition Number:
Rev. and updated.
Edition Description:
Trade Paper
Series Volume:
EDO-PS-01-7
Publication Date:
20030731
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
304
Dimensions:
8.25 x 5.5 in 12 oz

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Related Subjects

History and Social Science » Journalism » General
History and Social Science » Journalism » Reference
History and Social Science » Politics » Activism and Peace Studies
History and Social Science » Sociology » General
History and Social Science » Sociology » Media
History and Social Science » World History » General

Making the News: A Guide for Activists and Nonprofits (Revised) New Trade Paper
0 stars - 0 reviews
$16.95 In Stock
Product details 304 pages Perseus Books Group - English 9780813340951 Reviews:
"Synopsis" by ,
Written for activists, nonprofit organizations, or any concerned citizen, Making the News explains how to combine creativity with nuts-and-bolts media skills to score news coverage for important issues or nonprofit causes
"Synopsis" by , Written for activists, nonprofit organizations, or any concerned citizen, "Making the News" explains how to combine creativity with nuts-and-bolts media skills to score news coverage for important issues or nonprofit causes
"Synopsis" by , Includes bibliographical references (p. 279-282) and index.
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