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Making the News: A Guide for Activists and Nonprofits (Revised)by Jason Salzman
Synopses & Reviews
At a time when more and more people are becoming activists, this thoroughly revised and updated edition of Making the News explains how to generate news coverage of any important issue or nonprofit cause and to do so within a reasonable budget. Based on interviews with professional journalists and media-savvy activists, this easy-to-use handbook describes how to stage media events, write distinctive news releases, contact reporters, deliver soundbites, and much more. Now including the latest information about online media coverage including news Web sites, viral e-mail, and more this new edition will also insure a media edge in the Internet age. The handbook's expanded sections on aggressive tactics, including extensive tips on how to create newsworthy visual imagery, provides everything needed to transform standard media events into spectacles that reporters won't ignore.
Book News Annotation:
Is there a revolution if it's not televised? Salzman, who has moved from Greenpeace to become a media consultant for non- profits, explains how to get media attention for movements and ideas. No date is noted for the first edition. Annotation (c)2003 Book News, Inc., Portland, OR (booknews.com)
Written for activists, nonprofit organizations, or any concerned citizen, Making the News explains how to combine creativity with nuts-and-bolts media skills to score news coverage for important issues or nonprofit causes
Written for activists, nonprofit organizations, or any concerned citizen, "Making the News" explains how to combine creativity with nuts-and-bolts media skills to score news coverage for important issues or nonprofit causes
Includes bibliographical references (p. 279-282) and index.
About the Author
Jason Salzman is president of Cause Communications, which offers media how-to workshops and consulting services to nonprofit organizations, and founder of Rocky Mountain Media Watch. He lives in Denver, CO.
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