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Reading the Rabbit: Explorations in Warner Bros. Animation


Reading the Rabbit: Explorations in Warner Bros. Animation Cover


Synopses & Reviews

Publisher Comments:

"A wide-ranging inquiry into an important area of contemporary scholarly interest, and also an engaging, well written and intelligently conceived collection." -Eric Smoodin, author of Animating Culture: Hollywood Cartoons From the Sound Era

Despite the success of Bugs Bunny, Daffy Duck, and their Looney cohorts, Warner Bros. animation worked in the shadow of Disney for many years. The past ten years have seen a resurgence in Warner Bros. animation as they produce new Bugs Bunny cartoons and theatrical features like Space Jam as well as television shows like Tiny Toon Adventures and Animaniacs. While Disney's animation plays it safe and mirrors traditional cinema stories, Warner Bros. is known for a more original and even anarchistic style of narration, a willingness to take risks in story construction, a fearlessness in crossing gender lines with its characters, and a freedom in breaking boundaries. This collection of essays looks at the history of Warner Bros. animation, compares and contrasts the two studios, charts the rise and fall of creativity and daring at Warner's, and analyzes the ways in which the studio was for a time transgressive in its treatment of class, race, and gender. It reveals how safety and commercialization have, in the end, triumphed at Warner Bros. just as they much earlier conquered Disney.

The book also discusses fan parodies of Warner Bros. animation on the Internet today, the Bugs Bunny cross-dressing cartoons, cartoons that were censored by the studio, and the merchandising and licensing strategies of the Warner Bros. studio stores. Contributors are Donald Crafton, Ben Fraser, Michael Frierson, Norman M. Klein, Terry Lindvall, Bill Mikulak, Barry Putterman, Kevin S. Sandler, Hank Sartin, Linda Simensky, Kirsten Moana Thompson, Gene Walz, and Timothy R. White.

About the Author

KEVIN S. SANDLER is an assistant professor of media industries at the University of Arizona. In 1995 he won the Society for Animation Studies Student Essay Contest .

Product Details

Sandler, Kevin S.
Rutgers University Press
Sandler, Kevin S.
Sandler, Kevin S.
New Brunswick, N.J. :
United states
Film - History & Criticism
Popular Culture
Television - History & Criticism
Warner Bros
Popular culture -- United States.
Techniques - Cartooning
Film & Video - History & Criticism
Art - Cartooning
Edition Description:
Trade Paper
Publication Date:
9 x 6 in 0.88 lb

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Related Subjects

Arts and Entertainment » Art » Cartooning
Arts and Entertainment » Art » Cartoons
Arts and Entertainment » Drama » Reference
Arts and Entertainment » Film and Television » Animation » General
Arts and Entertainment » Film and Television » Animation » Production Biographies
Arts and Entertainment » Film and Television » History and Criticism
Arts and Entertainment » Film and Television » Media Studies
Arts and Entertainment » Film and Television » Reference
History and Social Science » Military » General History
Religion » Comparative Religion » General

Reading the Rabbit: Explorations in Warner Bros. Animation New Trade Paper
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Product details 288 pages Rutgers University Press - English 9780813525389 Reviews:
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