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David MitchellDavid Mitchell's newest mind-bending, time-skipping novel may be his most accomplished work yet. Written in six sections, one per decade, The Bone... Continue »
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How to Mind-Read Your Customers: Using Insights from Psychology to Increase Sales and Develop Better Business Relationships

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How to Mind-Read Your Customers: Using Insights from Psychology to Increase Sales and Develop Better Business Relationships Cover

 

Synopses & Reviews

Publisher Comments:

Based on his popular seminar, Snyder teaches readers to use principles from behavioral psychology to increase sales and develop better business relationships.

Synopsis:

"What's the most important factor in becoming a successful salesperson? Is it ambition and drive? Maybe it's enthusiasm. Or, maybe, success in sales just boils down to good old-fashioned hard work.

While all of these things no doubt contribute to sales success, the real key, according to David Snyder, is understanding and knowing how to read different personality types--including one's own. How to Mind-Read Your Customers, which is based on Snyder's popular seminar, shows readers how to use the principles of behavioral psychology (made easy and accessible) to master the art and science of salesmanship. Using the book's wealth of useful ideas and tools, readers will:

* Gain insight into their own personalities

* Identify their strengths and weaknesses

* Gain a better understanding of themselves

* Understand and relate better to others

* Size up people as early as the first phone conversation

* Improve relationships with customers

* Enhance teamwork

* Eliminate mistakes in communication

* Make a great first impression

* Increase sales!

Innovative and empowering, yet down-to-earth and humorous, this book is an invaluable resource for anyone in sales, marketing, or customer service on how to take selling skills to the next level."

About the Author

David P. Snyder (Goldsboro, NC) is CEO of Industrial Footcare and president of Snyder- Luedtke Consulting Associates, Inc., where he directs the efforts of a national team of psychologists, physicians, and business experts specializing in organizational development.

Table of Contents

"1. Salesmanship as an Art and a Science

2. The Basics of Customer Psychology

3. The Two Types of People in This World

4. Dynamic People

5. Rules of the Invisible Checkmate: How to Sell to the Driven Person

6. Togetherness, Harmony, and Universal Friendship: How to Sell to the Influential/Sociable Person

7. How to Protect Yourself from Guilt and Anxiety

8. Discerning People

9. Taking Care of the Golden Goose: How to Sell to a Conscientious Person

10. Winning the Hearts of the Salt of the Earth: How to Sell to a Steadfast Person

11. Portrait of the Artist as a Young Business Person

12. How to Integrate Sales, Marketing, and Customer Service: Billion-Dollar Tips from a Guy Who's Been There"

Product Details

ISBN:
9780814405994
Author:
Snyder, David P.
Publisher:
AMACOM/American Management Association
Location:
New York
Subject:
Marketing - General
Subject:
Marketing
Subject:
Sales & Selling - Techniques
Subject:
Selling
Subject:
Customer Service
Subject:
Customer relations
Subject:
English
Subject:
Business-Customer Service
Edition Number:
2
Edition Description:
Includes bibliographical references and index.
Series Volume:
56
Publication Date:
20010631
Binding:
TRADE PAPER
Language:
English
Illustrations:
Yes
Pages:
224
Dimensions:
9 x 6 in 0.81 lb

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Related Subjects

» Business » Customer Service
» Business » Marketing
» Business » Sales

How to Mind-Read Your Customers: Using Insights from Psychology to Increase Sales and Develop Better Business Relationships New Trade Paper
0 stars - 0 reviews
$17.95 In Stock
Product details 224 pages American Management Association - English 9780814405994 Reviews:
"Synopsis" by ,

"What's the most important factor in becoming a successful salesperson? Is it ambition and drive? Maybe it's enthusiasm. Or, maybe, success in sales just boils down to good old-fashioned hard work.

While all of these things no doubt contribute to sales success, the real key, according to David Snyder, is understanding and knowing how to read different personality types--including one's own. How to Mind-Read Your Customers, which is based on Snyder's popular seminar, shows readers how to use the principles of behavioral psychology (made easy and accessible) to master the art and science of salesmanship. Using the book's wealth of useful ideas and tools, readers will:

* Gain insight into their own personalities

* Identify their strengths and weaknesses

* Gain a better understanding of themselves

* Understand and relate better to others

* Size up people as early as the first phone conversation

* Improve relationships with customers

* Enhance teamwork

* Eliminate mistakes in communication

* Make a great first impression

* Increase sales!

Innovative and empowering, yet down-to-earth and humorous, this book is an invaluable resource for anyone in sales, marketing, or customer service on how to take selling skills to the next level."

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