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Other titles in the Pitt Latin American series:

Dignifying Argentina: Peronism, Citizenship, and Mass Consumption (Pitt Latin American Studies)

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Dignifying Argentina: Peronism, Citizenship, and Mass Consumption (Pitt Latin American Studies) Cover

 

Synopses & Reviews

Publisher Comments:

During the mid-twentieth century, Latin American countries witnessed unprecedented struggles over the terms of national sovereignty, civic participation, and social justice.  Nowhere was this more visible than in Peronist Argentina (1946–1955), where Juan and Eva Perón led the region’s largest populist movement in pursuit of new political hopes and material desires. Eduardo Elena considers this transformative moment from a fresh perspective by exploring the intersection of populism and mass consumption. He argues that Peronist actors redefined national citizenship around expansive promises of a vida digna (dignified life), which encompassed not only the satisfaction of basic wants, but also the integration of working Argentines into a modern consumer society. From the mid-1940s onward, the state moved to boost purchasing power and impose discipline on the marketplace, all while broadcasting images of a contented populace.

    Drawing on documents such as the correspondence between Peronist sympathizers and authorities, Elena sheds light on the contest over the dignified life. He shows how the consumer aspirations of citizens overlapped with Peronist paradigms of state-led development, but not without generating great friction among allies and opposition from diverse sectors of society.  Consumer practices encouraged intense public scrutiny of class and gender comportment, and everyday objects became freighted with new cultural meaning.  By providing important insights on why Peronism struck such a powerful chord, Dignifying Argentina situates Latin America within the broader history of citizenship and consumption at mid-century, and provides innovative ways to understand the politics of redistribution in the region today.

Synopsis:

During their term, Juan and Eva Perón (1946–1955) led the region’s largest populist movement in pursuit of new political hopes and material desires.  Eduardo Elena considers this transformative moment from a fresh vantage by exploring the intersection of populism and mass consumption.  Elena argues that Peronist actors redefined national citizenship around expansive promises of a vida digna (dignified life), which encompassed not only the satisfaction of basic wants, but also the integration of working Argentines into a modern consumer society.

Winner of the 2013 Book Prize in the Social Sciences awarded by the Southern Cone Studies Section of the Latin American Studies Association.

About the Author

Eduardo Elena is assistant professor of history at the University of Miami.

Product Details

ISBN:
9780822961703
Author:
Elena, Eduardo
Publisher:
University of Pittsburgh Press
Subject:
South America
Subject:
World History-South America
Edition Description:
1
Series:
Pitt Latin American Studies
Publication Date:
20110831
Binding:
TRADE PAPER
Language:
English
Pages:
344
Dimensions:
9.25 x 6 in

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Related Subjects

Business » History and Biographies
History and Social Science » Economics » General
History and Social Science » Latin America » Argentina
History and Social Science » Politics » General
History and Social Science » World History » General
History and Social Science » World History » South America

Dignifying Argentina: Peronism, Citizenship, and Mass Consumption (Pitt Latin American Studies) New Trade Paper
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Product details 344 pages University of Pittsburgh Press - English 9780822961703 Reviews:
"Synopsis" by ,

During their term, Juan and Eva Perón (1946–1955) led the region’s largest populist movement in pursuit of new political hopes and material desires.  Eduardo Elena considers this transformative moment from a fresh vantage by exploring the intersection of populism and mass consumption.  Elena argues that Peronist actors redefined national citizenship around expansive promises of a vida digna (dignified life), which encompassed not only the satisfaction of basic wants, but also the integration of working Argentines into a modern consumer society.

Winner of the 2013 Book Prize in the Social Sciences awarded by the Southern Cone Studies Section of the Latin American Studies Association.

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