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3 Remote Warehouse Automotive- General

The Yugo: The Rise and Fall of the Worst Car in History

by

The Yugo: The Rise and Fall of the Worst Car in History Cover

 

Synopses & Reviews

Publisher Comments:

Six months after its American introduction in 1985, the Yugo was a punch line; within a year, it was a staple of late-night comedy. By 2000, NPR's Car Talk declared it "the worst car of the millennium." And for most Americans that's where the story begins and ends.

Hardly.

The short, unhappy life of the car, the men who built it, the men who imported it, and the decade that embraced and discarded it is rollicking and astounding, and it is one of the greatest untold business-cum-morality tales of the 1980s. Mix one rabid entrepreneur, several thousand "good" communists, a willing U.S. State Department, the shortsighted Detroit auto industry, and improvident bankers, shake vigorously, and you've got The Yugo: The Rise and Fall of the Worst Car in History. Brilliantly re-creating the amazing confluence of events that produced the Yugo, Yugoslav expert Jason Vuic uproariously tells the story of the car that became an international joke: The American CEO who happens upon a Yugo right when his company needs to find a new import or go under. A State Department eager to aid Yugoslavia's nonaligned communist government. Zastava Automobiles, which overhauls its factory to produce an American-ready Yugo in six months. And a hole left by Detroit in the cheap subcompact market that creates a race to the bottom that leaves the Yugo...at the bottom.

Synopsis:

An exhaustive chronicle of the rise and fall of the Yugo, as well as the people and political situations that played a part in the story.

About the Author

Jason Vuic is an assistant professor of modern European history at Bridgewater College in Bridgewater, Virginia. He has published articles in the South Slav Journal, Serbian Studies, the Pittsburgh Post-Gazette, and the Indianapolis Star. He earned a B.A. from Wake Forest University, an M.A. from the University of Richmond, and a Ph.D. in Balkan and East European history from Indiana University at Bloomington. He has also served as assistant director of the Center for Slavic and East European Studies at Ohio State University. He lives in Staunton, Virginia. Actor Erik Synnestvedt has recorded nearly two hundred audiobooks for trade publishers as well as for the Library of Congress Talking Books for the Blind program. They include The Day We Found the Universe by Marcia Bartusiak, A Game as Old as Empire edited by Steven Hiatt, and Twitter Power by Joel Comm.

Product Details

ISBN:
9781400145966
Author:
Vuic, Jason
Publisher:
Tantor Media Inc
Read by:
Synnestvetd, Erik
Read:
Synnestvetd, Erik
Author:
Synnestvedt, Erik
Location:
Old Saybrook
Subject:
Automotive - History
Subject:
Automotive - Domestic - History
Subject:
Automotive - General
Edition Description:
Unabridged,Library - Unabridged CD
Publication Date:
20100331
Binding:
COMPACT DISC
Language:
English
Dimensions:
6.4 x 6.7 x 0.9 in 0.7 lb
Media Run Time:
540

Related Subjects

Transportation » Automotive » General

The Yugo: The Rise and Fall of the Worst Car in History New Compact Disc
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Product details pages Tantor Media - English 9781400145966 Reviews:
"Synopsis" by , An exhaustive chronicle of the rise and fall of the Yugo, as well as the people and political situations that played a part in the story.
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