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Simplexity: Why Simple Things Become Complex (and How Complex Things Can Be Made Simple)

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Simplexity: Why Simple Things Become Complex (and How Complex Things Can Be Made Simple) Cover

 

Synopses & Reviews

Publisher Comments:

"Using real world examples, such as traffic flow, politics and baby linguistics, the author makes the theories of 'simplexity' accessible to the layperson...Kluger makes complex science seem simple."

--Kirkus

"Kluger makes the modern world comprehensible...his astonishing discoveries require no exaggeration..[his] findings are likely to incite controversy, confirming his contention that explaining simplicity and complexity is never as straightforward as it seems."

--Publishers Weekly

"Simplexity...is a study of human behavior, and the way we perceive things and events, and how our perception frequently causes us to make wrong assumptions and to perceive simplicity (or complexity) where it does not exist, The book is sure to be a deserved hit among the ever-growing Freakonomics crowd."

-Booklist

Why are the instruction manuals for cell phones incomprehensible

Why is a truck driver's job as hard as a CEO's

How can 10 percent of every medical dollar cure 90 percent of the world's disease

Why do bad teams win so many games

Complexity, as any scientist will tell you, is a slippery idea. Things that seem complicated can be astoundingly simple; things that seem simple can be dizzyingly complex. A houseplant may be more intricate than a manufacturing plant. A colony of garden ants may be more complicated than a community of people. A sentence may be richer than a book, a couplet more complicated than a song.

These and other paradoxes are driving a whole new science--simplexity--that is redefining how we look at the world and using that new view to improve our lives in fields as diverse as economics, biology, cosmology, chemistry, psychology, politics, child development, the arts, and more. Seen through the lens of this surprising new science, the world becomes a delicate place filled with predictable patterns--patterns we often fail to see as we're time and again fooled by our instincts, by our fear, by the size of things, and even by their beauty.

In Simplexity, Time senior writer Jeffrey Kluger shows how a drinking straw can save thousands of lives; how a million cars can be on the streets but just a few hundred of them can lead to gridlock; how investors behave like atoms; how arithmetic governs abstract art and physics drives jazz; why swatting a TV indeed makes it work better. As simplexity moves from the research lab into popular consciousness it will challenge our models for modern living. Jeffrey Kluger adeptly translates newly evolving theory into a delightful theory of everything that will have you rethinking the rules of business, family, art--your world.

Synopsis:

"Time" magazine reporter Kluger adeptly translates cutting-edge theory into high-octane history that surrounds the notion that simple things can be more complicated than they seem, and complex things more simple--and how this affects everyone. Unabridged. 6 CDs.

Synopsis:

Why are the instruction manuals for cell phones incomprehensible? Why is a truck driver's job as hard as a CEO's? How can 10% of every medical dollar cure 90% of the world's disease?

Complexity is a slippery idea. Things that seem complicated can be astoundingly simple; things that seem simple can be dizzyingly complex. These and other paradoxes are driving a whole new science—simplexity—that is redefining how we look at the world and using that new view to improve our lives. Through the lens of this surprising new science, the world becomes a delicate place filled with predictable patterns, but they're patterns we often fail to see as we're time and again fooled by our instincts, by our fear, by the size of things, even by their beauty.

In Simplexity, Jeffrey Kluger shows how a drinking straw can save thousands of lives; how investors behave like atoms; and how physics drives jazz. As simplexity moves from the research lab into popular consciousness it will challenge our models for modern living. Kluger adeptly translates newly evolving theory into a delightful theory of everything that will have you rethinking the rules of business, family, art—your world.

About the Author

Jeffrey Kluger is a senior editor and writer for Time magazine. With astronaut Jim Lovell, he wrote Apollo 13, on which the 1995 movie was based. His other books include the critically acclaimed Splendid Solution: Jonas Salk and the Conquest of Polio. Kluger lives in New York City with his wife and daughters.

Product Details

ISBN:
9781401390242
Subtitle:
Why Simple Things Become Complex (and How Complex Things Can Be Made Simple)
Author:
Kluger, Jeffrey
Read by:
Graham, Holter
Read:
Tbd
Read:
Graham, Holter
Author:
Graham, Holter
Author:
by Jeffrey Kluger
Publisher:
Hyperion
Subject:
General
Subject:
General Business & Economics
Subject:
Science Reference-General
Edition Description:
Audio
Publication Date:
20080603
Binding:
CD-audio
Grade Level:
General/trade
Language:
English
Dimensions:
1 x 1 x 1 in 1 lb
Media Run Time:
510
Age Level:
from 18

Related Subjects

Reference » Science Reference » General

Simplexity: Why Simple Things Become Complex (and How Complex Things Can Be Made Simple) New Compact Disc
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Product details pages Hyperion - English 9781401390242 Reviews:
"Synopsis" by , "Time" magazine reporter Kluger adeptly translates cutting-edge theory into high-octane history that surrounds the notion that simple things can be more complicated than they seem, and complex things more simple--and how this affects everyone. Unabridged. 6 CDs.
"Synopsis" by , Why are the instruction manuals for cell phones incomprehensible? Why is a truck driver's job as hard as a CEO's? How can 10% of every medical dollar cure 90% of the world's disease?

Complexity is a slippery idea. Things that seem complicated can be astoundingly simple; things that seem simple can be dizzyingly complex. These and other paradoxes are driving a whole new science—simplexity—that is redefining how we look at the world and using that new view to improve our lives. Through the lens of this surprising new science, the world becomes a delicate place filled with predictable patterns, but they're patterns we often fail to see as we're time and again fooled by our instincts, by our fear, by the size of things, even by their beauty.

In Simplexity, Jeffrey Kluger shows how a drinking straw can save thousands of lives; how investors behave like atoms; and how physics drives jazz. As simplexity moves from the research lab into popular consciousness it will challenge our models for modern living. Kluger adeptly translates newly evolving theory into a delightful theory of everything that will have you rethinking the rules of business, family, art—your world.

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